During this year's Spring Festival, many tourists choose to return to their hometowns + travel "1+1" mode to spend the Spring Festival. In previous years, there was no trough in the middle of the festival, but more passengers departed on the second day of the Lunar New Year than on other days during the festival. Most of the tourists go out to see after visiting relatives on the second day of the Lunar New Year. Qunar data found that two days before the holiday, hotel bookings in the first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen, as well as new first-tier cities such as Xi'an, Suzhou, and Chengdu, which were slightly deserted in previous years, increased significantly. The Forbidden City, Lama Temple, Qin Terracotta Warriors, Hunan Museum and other scenic spots have been booked out before the fifth day of the Lunar New Year, and the Qinhuai River Lantern Festival in Nanjing, Jiangsu, the Yu Garden Lantern Festival in Shanghai, and the Xi'an City Wall Lantern Festival have driven the year-on-year increase in bookings in the first two days of the Spring Festival in scenic spots.
The second day of the Lunar New Year welcomes the tourism boom
The "two-hour high-speed rail circle" flows frequently
Compared with previous years, the Spring Festival holiday in 2024 will be longer, and "go home first, then travel" has become the hottest way to celebrate the festival this year. Qunar data shows that there will be no obvious travel trough during the Spring Festival holiday in 2024, and the number of air ticket bookings for travel from the second to fourth day of the Lunar New Year will increase by 60% compared with 2023, of which the second day of the Lunar New Year will have the highest travel volume; The top 10 destinations are Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Chongqing, Kunming, Haikou, Xi'an, and Hangzhou.
From the perspective of short-distance travel, there is more mutual flow of passengers within the "two-hour high-speed rail circle", such as the flow between Beijing-Tianjin-Hebei, Yangtze River Delta, Changzhutan, Chengdu-Chongqing metropolitan area and other regions, making the big cities that were slightly "deserted" in previous years more popular this year.
Qunar data shows that some areas are concentrated in larger cities, such as Shijiazhuang, Tianjin, Baoding to Beijing, Yichang, Xiangyang to Wuhan, Yueyang, Zhuzhou to Changsha, etc., and the number of train ticket bookings during the festival is relatively high; Some areas spread from larger cities to the surrounding areas, such as Hangzhou to Huzhou and Jiaxing, Haikou to Lingshui and Wanning, Zhengzhou to Luoyang, Kaifeng, etc., and the number of train ticket bookings during the festival is higher than that of other lines.
The tourism boom on the second day of the Lunar New Year drove hotel bookings. Qunar data shows that the number of hotel bookings in Beijing, Shanghai, Guangzhou, and Shenzhen stayed in the first two days of the holiday will increase by more than 50% year-on-year in 2023, and the increase in bookings in new first-tier cities such as Nanjing, Wuhan, and Suzhou will also reach more than 30%.
According to the age group screening data of travel passengers on the Qunar platform, Chengdu, the "favorite city of the post-00s", ranks first, and Beijing, Shanghai, Wuhan, Chongqing and other cities are on the list; "The favorite city of the post-90s" Beijing ranks first, and Shenzhen, Guangzhou, Kunming, Xi'an, Hangzhou and other cities are also loved by the post-90s; Popular destinations for families are Shanghai, Beijing, Guangzhou, Haikou, Hangzhou, etc.
The flavor of the year makes the big city festival not deserted
Tickets for the fifth day of the Lunar New Year in many scenic spots have been sold out
In order to attract tourists, various cities are also working the "New Year's flavor". Beijing's Temple of Earth, Longtan, Changdian, Daguan Garden, Shijingshan Amusement Park, Badachu and other traditional temple fairs have been fully restored; In the hospitable Shandong, folk activities such as Jinan Drum Yangge, Tai'an Taishan Temple Fair, and Heze National Style Hanfu are staged in turn; Zhejiang launched the "Chinese New Year in the Museum" and launched more than 120 exhibitions; Traditional cultural activities such as lantern festivals, Pingdan, and iron flowers in Nanjing, Suzhou, Yangzhou and other places in Jiangsu Province have attracted many tourists.
A search on the Qunar platform shows that tickets for many well-known scenic spots in China, such as the Forbidden City, Lama Temple, Qin Terracotta Warriors, and Hunan Museum, have been booked out before the fifth day of the Lunar New Year. Among them, the cultural activities with folk characteristics with the flavor of the year drive the overall booking of the scenic spot. The Qinhuai River Lantern Festival in Nanjing, Jiangsu, the Yu Garden Lantern Festival in Shanghai, the Xi'an City Wall Lantern Festival and other New Year's lantern festivals drove the year-on-year increase in bookings in the first two days of the Spring Festival in scenic spots, reaching more than 50%.
Two days before the holiday, the bookings of Spring Festival scenic spots in new first-tier cities such as Suzhou, Nanjing, Wuhan and Hangzhou on the Qunar platform increased by more than 1 times year-on-year, among which the bookings of Suzhou and Nanjing scenic spots entered the top 10 in China for the first time.
Can the "hottest in history" Spring Festival still be picked up?
There are also low-cost tickets for 100 yuan on sale during the festival
Judging from the booking situation on the Qunar platform, the number of tourists during the Spring Festival in 2024 is expected to reach a record high. With such a hot tourism market, can you still pick up the leaks?
On the Qunar platform, from Beijing, from February 11 to 13 (the second to the fourth day of the Lunar New Year), tickets for less than 300 yuan to Taiyuan, Dalian, and Hefei are on sale; From Shanghai, flights to Qingdao, Zhengzhou, Dalian, Shijiazhuang and Jinan** are also less than 300 yuan. In addition, there are Guangzhou-Quanzhou, Shenzhen-Changzhou, Wuhan-Hangzhou, Changsha-Nanjing, etc., which can be queried on the ticket page on the Qunar platform.
Countries such as Thailand, Malaysia and Singapore are visa-free for Chinese tourists, and travelers can start an outbound trip at any time. From February 11th to 13th (the second to the fourth day of the Lunar New Year), direct flights from Shanghai to Jeju Island cost 1,300 yuan, Kunming direct flights to Singapore cost 1,400 yuan, and Changsha direct flights to Singapore cost 1,750 yuan. If you prepare a visa in advance, it is lower to go to Seoul, South Korea and Hanoi, Vietnam, at about 800 yuan.
On the Qunar platform, Thailand, Japan, Hong Kong, Malaysia, Singapore, South Korea, Macau, Australia, Indonesia, and the United Arab Emirates are popular destinations for outbound travel, and the UAE has entered the TOP10 list for the first time. From the perspective of starting points, Shanghai, Guangzhou, Beijing, Chengdu and Hangzhou are among the top five.
Written by: Nandu reporter Xu Kun.