Fat Donglai, the first store opened after the Spring Festival, it was crowded with people, and the ** jewelry was swept away.
* The amount is too large, and many tourists regard Fat Donglai as a tourist attraction to check in here, which is the only one in the country. So much so that Fat Donglai had to issue a letter to customers suggesting off-peak travel.
This all shows that Fat Donglai has gathered a lot of popularity, how likable!
Fat Donglai's stores, whether on holidays or on ordinary days, are crowded, customers are endless, and even some customers do not hesitate to drive from dozens of kilometers away in order to buy Fat Donglai's goods.
Fat Donglai's customers, whether they are the elderly, children, young people, or middle-aged people, are full of praise for Fat Donglai's serviceSome customers even regard Fat Donglai as their second home, and they have to go shopping every day and chat with Fat Donglai's employees.
The reason why Fat Donglai can get the love and support of so many customers is inseparable from its unique management method. Fat Donglai's business philosophy is "with sincere altruism, is the essence of management", it does not pursue blind expansion and profits, but pays attention to the happiness of customers and employees.
Each item is marked with its true purchase price and selling price.
Fat Donglai's supplier modelIt does not rely on traditional channel providers, but directly cooperates with producers or farmers, which can reduce costs, improve quality, and protect the interests of leading merchants.
Fat Donglai's service modelIt is customer-centric, it not only provides high-quality products, but also provides warm services, such as free fruit slices, juice, coffee, candy, etc., as well as free parking, charging, rest and other facilities, as well as a variety of preferential activities and benefits, so that customers feel respected and cared for.
Fat Donglai's management modelIt is employee-oriented, it not only provides employees with high wages, bonuses, benefits, but also provides employees with free accommodation, catering, training, etc., but also provides employees with shares, dividends, pensions, etc., and also provides employees with a five-day, five-hour work system, and also provides employees with a variety of care and respect.
However, why can't the hot Fat Donglai open to the whole country? Why does it only have more than 30 stores in Xuchang and Xinxiang in Henan Province, and not in other cities and regions?
According to the analysis of network data, I think that Fat Donglai can not open to the whole country, there may be the following reasons:
1.Cost. In the third- and fourth-tier cities of Henan, Fat Donglai can provide high-quality services and high-level employee benefits, but in the first and second tier cities, the cost and competitive pressure will increase greatly, which may affect the service quality and corporate culture of Fat Donglai.
2.*Chain. Fat Donglai's first-class chain and logistics system is also one of the key factors of its success, which ensures the quality and quality of goods through self-procurement, self-management, joint procurement and other methods. In Xuchang and Xinxiang in Henan, Fat Donglai can achieve fast and efficient distribution and storage, but in other areas, it may face problems such as distance, timeliness and cost, and it is difficult to ensure the quality of fresh goods and other goods.
3 Strategy. Fat Donglai's development strategy is "less and slower", it does not blindly pursue scale and speed, but pays attention to the construction of brand and reputation. In Xuchang and Xinxiang in Henan, Fat Donglai has formed a strong brand influence and loyal customer base, but in other regions, it may take more time and energy to open the market and establish an image, and may encounter differences in consumer needs and habits, requiring more market research and adaptation.
To sum up, there may be three reasons why Fat Donglai cannot open to the whole country: cost, chain and strategy. Of course, this does not mean that Fat Donglai does not have a future development plan and vision, but it pays more attention to the internal value and quality, rather than the external form and quantity.
Therefore, the most important thing is that the huge cost and the first chain are not enough to support Fat Donglai to open to the whole country. After all, it has very little profit and gives it to customers.
There are also many people who say that because of local protectionism, if Fat Dong comes, the rest of the retail industry in this place will go out of business. February** Dynamic Incentive Plan There may be some truth, but it is not the main reason.
We don't expect Fat Donglai to open to the whole country, but we hope that more conscientious retail industries like Fat Donglai will bloom all over the country. Enterprises that benefit the people and truly think about customers will become more and more popular and last