Brothers, what's going on? Xpeng G6, the main model of Xpeng Motors, sold only 1,803 new cars in January. You know, in December last year, Xiaopeng G6 sold 7673 new cars, but now that the year has just passed, Xiaopeng G6's sales have quickly reached 1803 units, which makes people want to ask: Why is it that Xiaopeng G6, which originally sold very well, can't sell now?
If you want to talk about discounts, Xiaopeng G6 has always maintained a preferential reduction of about 10,000 yuan in the terminal, which is equivalent to saying that the original price is 20The lowest model starting at 990,000 is actually only 19 at the moment990,000 can be started, ** is still more sincere.
And when you talk about product power in combination with **, you will find that Xiaopeng G6 has a full 800V architecture and a self-developed XNGP intelligent assisted driving system, which seems to be quite good. After all, in this price and level of models, there is a Xpeng G6 that is cheaper, but it does not have such a high level of intelligence. And what can be compared to its degree of intelligence, ** is more expensive.
It is precisely for this reason that in the first quarter of last year, the sales volume of Xpeng G6 has been maintained at the level of more than 8,000 units for several months, which shows that the recognition of domestic consumers for Xpeng G6 is still quite high.
To be honest, the coupe-style design adopted by the appearance of Xiaopeng G6 is still more in line with the aesthetics of young consumer groups. Just like the Tesla Model Y, it looks very avant-garde and individual, so its exterior styling is definitely a big point that can attract young people.
When it comes to the car, the design of Xpeng G6 is also extremely simple, only a small number of physical buttons are retained in the steering wheel, doors and other parts, and the overall material performance is also decent. The steering wheel is a two-spoke design with a recessed 10 in frontA 2-inch LCD instrument cluster with a nearly 15-inch display in the center console and built-in XMART OS 40 on-board intelligent system, with the latest voice interaction capabilities.
As for the power, the Xpeng G6 is based on the 800V high-voltage SiC silicon carbide platform, equipped with 3C cells as standard, and the peak power of fast charging can reach 280kW, and the fastest can achieve 300km energy replenishment in 10min.
In terms of specific parameters, the two-wheel drive version has a motor power of 218kW and a peak torque of 440 Nm. The all-wheel drive version has a total motor power of 358 kW and a total torque of 660 Nm. Among them, the 0-100km h acceleration time of the four-wheel drive version is only 39 seconds.
In terms of battery, the Xpeng G6 offers up to 87The 5kWh battery pack has a maximum range of 700km and 755km. It also offers a 66 kWh battery pack with a maximum range of 580 km.
Seeing this in the article, I believe everyone will feel that there is no problem with the product power of Xiaopeng G6 car, so in this case, why is such a good new energy vehicle in January, but there was a "Waterloo" in sales? In our opinion, the main reason is that it is also because of the receivingCompetitors are fighting the best battle and adjusting product strategiesThe reason is related.
You must know that competitors such as Ideal and BYD have caused direct competitive pressure on Xpeng Motors in January by constantly adjusting product lines and introducing preferential policies. The performance and advantages of some products of the same level will inevitably attract the attention of consumers, thereby reducing the willingness to buy Xpeng Motors.
Finally, some miscalculations in Xpeng's own sales strategy may also be part of the reason for the poor sales of Xpeng G6 in January. After all, in December 2023, Xpeng Motors made significant discounts on many of its models in order to sprint to the end of the year, which may have caused some potential car buyers to choose to buy in advance, thus affecting sales in January 2024.
All in all, at present, this is only the past January sales, and it cannot be determined that Xpeng G6 cannot be sold at all. And the sales data of G6 in January is poor, we do not rule out the problem of production capacity and no delivery, so friends who want to buy it can still enjoy it with confidence and boldness, this is my little suggestion, and I hope it can help everyone.
Text: Youshi Automobile, Dazhuo).
Note: The picture comes from the Internet, the rights belong to the original author, thank you too! This article only represents the author's personal views and does not represent the position of Youshi Auto.