February** Dynamic Incentive Program
Like some new forces, Geely Group's sales in the first month of 2024 were also announced early, and the monthly sales of more than 210,000 units once again showed the rapid momentum of Geely Group, so that many car friends and netizens said: This momentum really has the strength to wrestle with BYD and hit the annual sales crown.
Set sail for the 75th issue of the 2024 Auto Market Outlook Series, and the topic of this issue will be to comment on Geely Group's sales in January.
According to the public sales volume, in the past January, Geely Group's monthly sales reached 213487 units, a year-on-year increase of about 110%, of which 26,262 units were exported overseas, an increase of 79% year-on-year. Judging from the January sales of some known car companies, Geely Group's monthly sales surpassed BYD's, and it seems that Geely Group in 2024 is not welcome!
Specific to the sales volume of a single brand of Geely Group, in January, the Geely brand sold 172774 units per month, of which the sales volume of its Galaxy was 19,223 units; ZEEKR monthly sales of 12,537 units, a year-on-year increase of 302%; Lynk & Co sold 28,176 units per month, a year-on-year increase of 155%.
It is not difficult to see from the sales volume of the above single brand that the Geely brand is the pillar of the group's sales, and Lynk & Co and Zeekrypton are the right-hand men of the Geely Group.
From the perspective of Geely Group's overall product layout, while ensuring the advantages of fuel vehicles, it is Geely Group's market strategy to gradually switch to the new energy market.
It can be seen from the sales volume disclosed by Geely Group that in the past January, Geely Group's pure electric vehicles sold 36,317 units per month, an increase of 306% year-on-year; The monthly sales of plug-in hybrids were 29,509 units, an increase of 4,919% year-on-year. It can be said that new energy vehicles are becoming a new sales growth point for Geely Group.
In January 2024, Geely Galaxy launched the E8, firing the first shot to hit the new energy market this year. The Galaxy E8, which has already shown its muscles, is not weak on the whole, and if the Galaxy E8 hybrid model is launched after the year, it may become a disruptor in its market segment.
At present, Lynk & Co, as a high-ranking brand of Geely Group, has also ushered in the monthly sales of a single model of more than 10,000 yuan, which is definitely a good sign for Lynk & Co, and will also arouse the market morale of Lynk & Co to a large extent. At the end of last year, ZEEKR launched ZEEKR 007, and this car will also make efforts this year, but it remains to be seen how much sales will increase ZEEKR.
In the first month of 2024, Geely Group has achieved a good start with a monthly sales of more than 210,000 units, but this year's market competition is fierce, and the involution of product models is also more serious.
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