With the popularization and deepening of the mobile Internet, mobile information flow advertising has become an important channel for advertisers to promote brands and products due to its high degree of interactivity and accurate user positioning. This article will analyze the account opening and operation process of mobile information streaming platforms in detail, and compare the advantages and disadvantages of different platforms to help advertisers better choose the right platform and improve advertising effectiveness.
1. Account opening process
Select a platformBefore opening an account, advertisers need to conduct a comparative analysis of the mobile phone information flow platforms in the market. For example, Toutiao has attracted widespread attention for its strong content distribution capabilities and user coveragePlatforms such as Douyin and Kuaishou have attracted a large number of young users with their short ** and social attributes. Advertisers should choose the most appropriate platform based on their brand characteristics and target audience.
Sign up for an accountAfter selecting the platform, the advertiser needs to register an account according to the requirements of the platform and fill in the relevant information, such as company name, **, etc.
Submit proof of eligibility: To ensure the legitimacy and authenticity of advertising content, advertisers are usually required to submit qualification certificates such as business licenses and tax registration certificates.
Review and account opening: The platform will review the information submitted by the advertiser, and after the review is passed, the advertiser can officially open an account and start advertising.
2. Operational process
Be clear about your goalsAdvertisers need to be clear about the goals of their ads, such as increasing brand awareness and promoting product sales. Clear goals can help you develop a more targeted advertising strategy.
Develop an advertising plan: According to the goal, the advertiser needs to develop a detailed advertising plan, including the advertising content, delivery time, budget, etc. At the same time, identify your target audience so that you can better target your ads.
Creative production: Ad creative is key to getting people to click. Advertisers need to design catchy headlines, ** or **, etc., to ensure that the content of the ad is of interest to users.
Placement and monitoringAfter the creation of the ad is completed, the advertiser will place it on the platform and monitor the advertising effect in real time, such as click-through rate and conversion rate.
Optimizations and adjustments: Based on the monitoring results, advertisers optimize and adjust the ads, such as changing the headline and adjusting the delivery time, to improve the advertising performance.
Data analysis and summarizationAfter the end of the advertisement, the advertiser analyzes and summarizes the entire operation process, evaluates the advertising effect, and provides reference for subsequent advertising.