35 years of sales of more than 860 billion yuan! Zong Qinghou called Wahaha his whole life

Mondo Finance Updated on 2024-02-26

Today, Zong Qinghou, founder and chairman of Hangzhou Wahaha Group, passed away in Hangzhou, Zhejiang Province at the age of 79 due to ineffective treatment of advanced lung cancer. Born in 1945, Zong Qinghou is one of the representative figures of the first generation of private entrepreneurs, and he led "Wahaha" to grow from a small factory to a giant in the beverage industry, completing the leap again and again.

At the beginning of last year, Zong Qinghou said emotionally at the recording site of the "Dialogue" program of the financial channel, "Wahaha is my whole life, all dreams and all meanings." It's proof that I've existed in this world."

On October 12, 1945, Zong Qinghou was born in Suqian, Jiangsu, and moved to Hangzhou with his family when he was a child. At the age of 33, after 15 years of polishing in rural Zhejiang, Zong Qinghou returned to Hangzhou to take over his mother's work in the school's factory.

Zong Qinghou, founder and chairman of Hangzhou Wahaha Group: Reform and opening up has given me an opportunity. It turned out that I was an ordinary school-run factory worker, and the opportunity of the contract responsibility system gave me a platform to start a business.

In 1987, Zong Qinghou borrowed 140,000 yuan to take over the distribution department of the school-run enterprise in Shangcheng District, Hangzhou, which had been losing money for many years, and started by selling sodas, popsicles, and stationery to make money. As long as he receives the school's **, whether it is windy or rainy or scorching sun, 42-year-old Zong Qinghou will immediately pedal on a tricycle to send the products to the school. In July of the same year, Zong Qinghou prepared to build Hangzhou Baoling Children's Nutrition Food Factory. In 1988, Wahaha developed the first nutritional product for children, and the advertisement of "Drinking Wahaha, Eating is Fragrant" gradually spread throughout the country.

In 1991, with the support of Hangzhou City, Zong Qinghou merged Hangzhou Canned Food Factory, which has more than 2,000 employees and is one of the backbone enterprises of canned food production in the country, with 80 million yuan, and established Hangzhou Wahaha Group Company. Three months later, Wahaha took advantage of its product and market advantages to quickly revitalize the stock assets of the canneyard and turn losses into profits. In the history of China's reform and opening up, it has also left an important mark.

In 1996, Zong Qinghou boldly transformed and switched to bottled purified water, occupying most of the Chinese market. For more than 30 years, under the leadership of Zong Qinghou, Wahaha has gradually grown into a leading food and beverage enterprise integrating pure water, beverages, medicine and health food. According to the information on Wahaha's official website, in the past 35 years, Wahaha's sales have reached 860.1 billion yuan, profits and taxes of 174 billion yuan, and taxes of 74.2 billion yuan. AD calcium milk, nutrition express, eight-treasure porridge and other products have also become the memory of a generation.

In the face of fierce market competition, Zong Qinghou has never stopped innovating. In recent years, he has not only opened a shopping mall and sold milk powder, but also began to plan a "second venture" when he was over seventy, established a mechanical and electrical research institute, and explored the field of intelligent equipment. He has visited the United States, Israel, Germany and other places one after another, and has also built a science and technology town in Hangzhou, intending to cooperate with foreign advanced technical teams to enter the high-tech industry from a high starting point.

Zong Qinghou, founder and chairman of Hangzhou Wahaha Group: For "Wahaha", it also needs to pursue excellence and adhere to the century-old store. Now we are developing with high quality and high efficiency, and we are also following the entire direction of the country and pursuing the direction of our own business.

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