China-Singapore Jingwei, February 18 - "Voice of Cultural Tourism" ** reported on the 18th that during the Spring Festival holiday in 2024, domestic tourism will travel 47.4 billion person-times, a year-on-year increase of 343%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。
According to the Ministry of Culture and Tourism, during the Spring Festival in 2024, the Ministry of Culture and Tourism will organize and carry out the Spring Festival theme activity of "Happy New Year", coordinate the work of safe production and holiday market, and make the cultural and tourism market stable and orderly. According to preliminary statistics, about 150,000 mass cultural activities such as "village evenings", opera into the countryside, New Year's painting activities, and Chinese New Year celebrations in libraries have been held across the country, and about 6 are online and offline6.9 billion people participated. 1630,000, a year-on-year increase of 5210%；Box office revenue 77.8 billion yuan, a year-on-year increase of 8009%；The number of spectators was 657650,000 person-times, a year-on-year increase of 7771%。Affected by a variety of favorable factors such as policy, supply, and publicity, the willingness of urban and rural residents to travel is high, and many indicators such as the number of trips and the total cost of travel have reached a record high. **According to the data center of the Ministry of Culture and Tourism, the 8-day Spring Festival holiday is 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%；There were about 6.83 million inbound and outbound tourists, of which about 3.6 million were national tourists and 3.23 million were inbound tourists.
Happy New Year's cultural flavor is strong, and traditional culture is brilliant and new. During the Spring Festival, various theatrical performances and public cultural activities were widely carried out, giving a variety of New Year gifts to the masses. Featuring intangible cultural heritage, traditional folk customs, dress up the festive atmosphere. Tianjin, Shandong, Hunan, Guizhou intangible cultural heritage collection to buy New Year's goods, Anhui "Anhui New Year" and other cultural activities to benefit the people are hotly carried out, revealing a strong cultural atmosphere. Activities such as the Spring Festival lantern festival, dragon dance performances, temple fairs, and intangible cultural heritage shows have become an important choice for tourists to travel in the New Year. Popular museums continue to be popular. The Palace Museum in Beijing, the National Museum, and the Sanxingdui Museum in Sichuan have maintained a high level of visitor flow, and many cultural and museum venues have carried out special activities such as "family tour in the museum" and "Spring Festival tour to learn knowledge" around the theme of the Year of the Dragon, presenting a pattern of "big and lively, small and small quality". All kinds of performances are wonderful.
The tourism market is bursting with vitality, and holiday consumption continues to heat up. The characteristics of "north-south interchange, east-west crossing" are remarkable. Since the beginning of the Spring Festival, residents in the north have gone south, and it has become a new fashion for residents in the south to ski and enjoy ice in the north. Southern destinations such as Guangdong, Sichuan, Guangxi, Hunan, and Guizhou are hot; Heilongjiang, Jilin, Xinjiang, Liaoning, Inner Mongolia and other places rely on rich ice and snow resources to hold ice and snow tourism festivals and other activities, enrich new ways of ice and snow tourism consumption, and release new momentum for holiday tourism consumption. Red tourism has become a new highlight of Spring Festival travel. The scenic spots such as the First Memorial Hall of the Communist Party of China, the Xibaipo Memorial Hall Scenic Area, the Former Residence of Jiangsu Province, and the Gutian Tourist Area in Fujian Province are crowded and lively. Hunan Orange Island Tourist Area received 63 tourists during the Spring Festival20,000 person-times, a year-on-year increase of 4463%。Scenic spots rich in historical heritage and ancient cities with great cultural characteristics are very popular. Tianjin Ancient Culture Street, Xinjiang Kashgar Ancient City, Hunan Phoenix Ancient Town, Yunnan Heshun Ancient Town, Hebei Zhengding Ancient City and so on attract tourists to come to celebrate the New Year. Luoyang, Henan Province held 29 themed activities such as the Shendu Lantern Banquet, and Kaifeng Qingming Shanghe Park allowed visitors to immerse themselves in traditional culture. Driven by favorable policies such as mutual visa exemption, customs clearance facilitation and the resumption of air routes, the recovery of inbound and outbound tourism has accelerated. In terms of outbound travel, short-distance cross-border tours to Hong Kong and Macao, Japan, South Korea, Southeast Asia, Northeast Asia and other countries and regions are the mainstay, and the "Singapore, Malaysia and Thailand" products of some travel agencies have basically recovered to the level of the same period in 2019.
The integration of culture and tourism is booming, and the quality of service supply is upgraded. During the Spring Festival, the cumulative nighttime passenger flow of the agglomeration area that has been included in the monitoring scope is 9851210,000 person-times, a year-on-year increase of 5831%。Chongqing Liberation Monument, Xi'an Datang Sleepless City, Guangzhou Beijing Road Block, Harbin ** Street and other agglomeration areas have entered the top ten business districts in terms of passenger flow in the country. The spring breeze of Huimin brings both supply and demand. Shandong, Jiangsu, Chongqing, Yunnan, Guangxi and other places will continue to carry out activities such as the 2024 Spring Festival Cultural and Tourism Consumption Month, and the "Tourism to Welcome the Spring Festival and Leisure to Celebrate the New Year". Taking the opportunity of hosting the 14th National Winter Games, Inner Mongolia launched 1,500 special cultural and tourism activities in seven categories. Hainan has carefully planned and held more than 320 activities such as folk intangible cultural heritage and "village evening", and the homestays and RV camps around the tourist highway around the island have ushered in a peak of passenger flow. The quality of products and services continues to be upgraded. Heilongjiang has adopted multiple warm-hearted service guarantees to respond to tourists' concerns in a timely manner. With the support of artificial intelligence technology, many places can realize the heat forecast of cities, key scenic spots and business districts, cooperate with passenger flow guidance, and improve the management efficiency and tourist experience during peak tourism periods. (Zhongxin Jingwei app).
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