China News Service, Beijing, January 1 (Reporter Liu Wenwen) During the New Year's Day holiday, China's cultural and tourism market was stable and orderly. The reporter learned from the Ministry of Culture and Tourism of China on January 1 that the data center of the Ministry of Culture and Tourism calculated that the New Year's Day holiday was 3 days, and the national domestic tourism trip was 13.5 billion person-times, a year-on-year increase of 1553%, an increase of 9 on a comparable basis compared with the same period in 20194%；Achieved domestic tourism revenue of 797300 million yuan, a year-on-year increase of 2007%, an increase of 5 from the same period in 20196%。
On January 1, 2024, people welcomed the New Year at the Liberation Monument Pedestrian Street in Chongqing. Photo by China News Service reporter He Penglei.
The Ministry of Culture and Tourism pointed out that during the New Year's Day, urban and rural residents have a strong willingness to travel, and the tourism market presents the overall characteristics of "ice and snow leisure, cultural participation, local travel, personalized consumption, fireworks in the world, joy and peace".
The popularity of ice and snow tourism continues to rise. Heilongjiang gave full play to the advantages of ice and snow resources and launched live performances on Chinese New Year's Eve and other activities. Beijing issued 30,000 ice and snow consumption vouchers to help stimulate the vitality of holiday consumption. The popularity of ice and snow leisure in East China, Central China, South China and other places has also risen.
Tourism and leisure have shifted from traditional scenic spots to urban parks and theme parks. Driven by the demand for parent-child entertainment, cultural experience, outdoor sports, etc., urban parks, theme parks, and commercial blocks have become the main scenes of culture, tourism and leisure during the New Year's Day holiday. During the holiday period, the overall popularity of the tourism market is concentrated in popular tourist cities and densely populated areas, and the passenger flow pressure of traditional natural scenic spots and tourist resorts far away from the source areas is not great.
The post-90s and post-00s generations have made holiday tourism consumption more fashionable. The younger generation enters both supply and demand at the same time, and together they unlock more and more new ways to play. "Ascending to welcome the first ray of sunshine of the new year" and other travel motives that pursue a sense of ritual make "Rizhao Jinshan" and "Ascending" become hot search keywords.
Middle-aged and elderly groups, rural residents, and residents of small and medium-sized cities are more willing to travel. According to the big data monitoring of the data center of the Ministry of Culture and Tourism, the travel rate of residents in rural areas reached 4 in the first two days of the holiday2%, contributing 20% of the number of domestic tourists in the country during the same period0%, a new high since the New Year's Day holiday monitoring record. (ENDS).