The New Year is approaching, and a number of data evaluation agencies have recently announced market sales data in various dimensions in 2023. According to the 2023 smartphone market shipments and annual growth rate data released by Canalys, the annual shipments of smartphones in Chinese mainland will reach 2 in 20237.3 billion units, of which the big manufacturer OPPO ranks in the top 3 of the list with 43.9 million units and a market share of 16%, which has attracted the attention of many netizens.
Research firm Canalys announced the smartphone market shipments and annual growth rate in 2023).
Not only that, in the 2023 China's top five smartphone manufacturers - market share and year-on-year growth data released by another research agency IDC, OPPO also has the lowest shipment volume in the past 10 years, with 167% of the market share won the third place in the domestic mobile phone market. For this market performance, IDC points out the key: good brand resilience and product strength.
2023 China's Top 5 Smartphone Manufacturers Ranking).
In terms of specific products, the folding flagship OPPO Find N3 series has helped OPPO break a number of new records: the OPPO Find N3, which is positioned as a large folding for business, has successfully helped OPPO hit a new high market share of more than $800; The small folding flagship OPPO Find N3 Flip has won the first place in the domestic vertical folding market share. In addition, the continued hot sales of the OPPO Reno series have also allowed OPPO to gain the first place in the mid-to-high-end market share in the $400-$600 range, and it can be said that the OPPO in 2023 will focus on a full-line flowering .
OPPO will focus on blooming across the board in 2023 )
In fact, this hot sales trend can be predicted in the first sales stage. For example, the small folding flagship OPPO Find N3 Flip has achieved a 91% year-on-year increase in sales on the first day of sales with its unique large external screen interaction and outstanding images, and won the sales championship of Android mobile phones in the 6K+ price segment. The same is true for the large folding flagshipOPPO Find N3, thanks to the advantages of unique products such as perfect large-screen interactive innovation and VIP mode, not only the first sales volume increased by 120% year-on-year, but also the sales increased by 170% year-on-year.
The first sales results of the OPPO Find N3 series at a glance).
The first sale of the OPPO Find X7 series achieved excellent results).
Seeing this, it is not difficult to find that almost every hot-selling product of OPPO has exclusive product advantages, and this feature is also continued in the imaging flagship OPPO Find X7 series released this year. Thanks to the 1-inch dual periscope quad main camera, super performance tidal architecture, and AI experience empowerment, the OPPO Find X7 achieved outstanding results such as 402% of the previous generation in five minutes of omni-channel sales on the first day of sale, and 317% of the previous generation on the first day of sale.