Reporter Ding Rong.
Large-size liquid crystal panels (LEDs) have once again ushered in price increases. On the morning of February 6, the average price of 65-inch TV panels in early February was US$164, up from US$1 in late January. The average price of a 55-inch TV panel is $123,** $1.
Fan Boyu, analyst at TrendForce, said in an interview with **: "The average increase of 65-inch TV panels** is expected to reach $2 to $3 in February. On the supply side, coinciding with the Lunar New Year, the number of working days in February was less, the utilization rate of panel factories was reduced, and the supply of film materials upstream of polarizers was not smooth, resulting in tight supply; On the demand side, the downstream inventory is not high, and the demand for TV panels is gradually picking up. ”
The manufacturer's production control strategy takes effect.
LCD panels are a typical cyclical industry, and this round of TV panels**After bottoming out in late September 2022**. Compared with small and medium-sized panels, large-size panels have led the way. Among them, the average price of 65-inch TV panels has gone all the way from $106 in late September 2022** to a stage high of $169 in early September 2023, and has since fallen.
In this round of the cycle, based on the panel manufacturers' initiative to adjust the utilization rate, the LCD panel** will stand above the manufacturer's cost line in the second half of 2023. Due to the further concentration of the LCD panel industry in China, the international competitiveness and discourse power of China's panel industry continue to improve, therefore, manufacturers have gradually realized the dominance of the market through on-demand production. Liang Zhenpeng, chief consultant of Zhifan Coastal Agency, said in an interview with ** reporter.
At present, large-size LCD panels are welcome again, further boosting confidence in the industry. Looking ahead to 2024, Liang Zhenpeng said: "Large-size panels** are expected to remain above the cost line throughout the year. However, LCD panel manufacturers still need to maintain their production control strategy this year, and the volatility of future market demand will bring certain challenges to manufacturers in terms of utilization rate adjustment. ”
Judging from the listed companies in the panel industry that have disclosed their annual performance forecasts, the performance of track enterprises is differentiated. Among them, TCL Technology, which has a leading position in the field of large-size panels, has the highest increase in net profit attributable to the parent company.
According to TCL Technology's 2023 performance forecast, the company is expected to achieve a net profit attributable to the parent company of 2.1 billion yuan to 2.5 billion yuan, a year-on-year increase of 704% to 857%. It is reported that TCL Technology's 55-inch and 75-inch products have the world's largest share, and 65-inch products have the world's second largest share.
A variety of technical routes are in full bloom.
The new display industry has entered a new stage of development in which a variety of technical routes are fully blooming. In addition to traditional LCD panels, technologies such as organic light-emitting diodes (OLED) and active matrix organic light-emitting diodes (AMOLED) are developing rapidly, and the application scenarios are becoming more and more abundant, and the market demand is constantly increasing.
However, at present, the OLED market has not yet fully stood on the cost line of manufacturers, and some manufacturers are still in the loss stage. "The development of the OLED industry is expected to learn from the experience of LCD panels in the future, and take the development path of domestic production capacity release, order increase, market share expansion, manufacturers to achieve profitability and have the right to speak in pricing. However, this process will not be achieved overnight, it will take a certain amount of time, and enterprises need to pay attention to research and development, continuously improve technology and product quality, and reduce costs. Liang Zhenpeng said.
Listed companies in the new display industry are constantly improving their market competitiveness. For example, BOE A has insisted on spending about 7% of its revenue on R&D investment for many years. In 2023, the company's flexible AMOLED shipments will be nearly 1200 million pieces, a new high in a single annual shipment. The company invested in the construction of the 8thThe 6th generation AMOLED production line, the production line intends to apply the upgraded display technology on the basis of the technical capabilities accumulated in the 6th generation flexible AMOLED production line, focusing on high-end IT products, and unite many well-known brands at home and abroad to jointly develop a broad market for medium-sized OLED screen products.
TCL Technology is deeply engaged in the field of new backplane and material technology such as MINILED, MICRO LED, OLED, LCD, etc., the company's 6th generation line OLED products have mass production cooperation with major mobile phone brand factories around the world, the customer structure of the T4 production line has been continuously optimized, the proportion of mid-to-high-end products has continued to increase, and the profitability has continued to improve.