How much do Jinan people like to watch movies? I am afraid that many people will be surprised when they say a few data - in the Spring Festival in 2023, the number of moviegoers in Jinan will exceed 1 million! The box office broke through the 55 million yuan mark! On the first day of the Lunar New Year in 2021, Jinan accounted for two of the top five theaters at the national box office: Jinan Wanda Cinema (Shimao Dolby Cinema Store) had a box office of 7760,000 yuan, ranking first in the box office of all city theaters in the country on the same day! It can be said that watching movies on the first day of the Lunar New Year has become a New Year's custom in Jinan. With the Spring Festival of 2024 ushering in the "longest in history" 8-day holiday, how do Jinan's theaters plan to serve the most enthusiastic audiences in the country? The New Yellow River reporter will be the best for you.
Open 24 hours a day
Make every effort to "prepare" for the Spring Festival
On February 6, the 2024 Spring Festival film release notice has been released, and the duration of several key new films has also been released, the longest "Article 20" is 141 minutes, the shortest "Bear Infested, Reversing Time and Space" is 108 minutes, and most of the rest are around 120 minutes. According to the pre-sale situation, "Flying Life 2", "Hot and Hot" and "Article 20" are comparable in performance, ranking among the first echelon films in this year's Spring Festival. The data of "Mr. Red Carpet", "Let's Shake the Sun Together" and "Bear Infested: Reversing Time and Space" are relatively weak and belong to the second echelon. How to arrange the films reasonably according to the duration of these films, so that the audience can see their favorite films without waiting too long when they come to the theater, is a problem that major theaters need to solve.
There are a total of 6 key films in this year's Spring Festival, except for the animated film "Bear Infested", which is 108 minutes long, all other films are more than 2 hours long, and the longest Zhang Yimou's "Article 20" is 2 hours and 21 minutes long. With a total area of more than 12,000 square meters, Jinan Wanda Cinema Shimao Plaza Store has a total of 12 cinema halls, which can accommodate more than 3,000 audiences at the same time. Taking into account the needs of the audience in all aspects, on February 10, the first day of the Lunar New Year, we arranged a total of more than 50 movies - "Flying Life 2", "Hot and Hot" and "Article 20", which are relatively high in the pre-sale of new films during the Spring Festival, and we have arranged 9-10 screenings on the first screening day of the Lunar New Year. "Mr. Red Carpet", "Let's Shake the Sun Together" and "Bear Infested: Reversing Time and Space" arranged 4 sessions respectively. I hope that this year's Spring Festival stalls can set a few more national records. Liu Wenxue, a staff member of Wanda Cinema in Jinan Shimao Plaza, said.
Zhang Chao, manager of Jinan Weijiazhuang Wanda Cinema, told reporters that during the Spring Festival, all 9 theaters of Weijiazhuang Wanda Plaza Store will be open for film scheduling according to the usual practice, and the business hours will be extended accordingly. "We will increase the number of screenings, from 7 a.m. to 3 or 4 a.m., and the cinema will serve fans almost 24 hours a day. According to the current "want to see index", Zhang Chao**, this year's Spring Festival stalls are expected to be around 7 billion yuan at the box office, which is better than last year's Spring Festival stalls.
The New Yellow River reporter found by querying Maoyan Professional Edition that as of 16:30 on February 6, the pre-sale box office of the Spring Festival stalls has exceeded 2800 million yuan, of which the pre-sale box office on the first day of the Lunar New Year alone reached 25.3 billion yuan. Many interviewed practitioners believe that in addition to February 10 (the first day of the Lunar New Year), this year's Valentine's Day on February 14 (the fifth day of the Lunar New Year) is also expected to become a movie-watching carnival. Although the current pre-sale ticket office on February 14 (the fifth day of the Lunar New Year) is not high, it is still recommended that couples who have plans to watch the movie on that day book in advance, and if they choose a seat on the same day, it will be "hard to find".
Film critic Feng Xiaoqiang believes that "the first day of the Lunar New Year and Valentine's Day belong to the days of concentrated movie-watching. If the box office of this year's Spring Festival holiday is evenly distributed on every day of the holiday, it means that Jinan people watching movies has become normalized, rational, and routine; If only the movie-watching data is high on holidays such as the Spring Festival and Valentine's Day, it means that most citizens still flock to the cinema with the mentality of joining in the fun and getting together. ”
Young viewers love to go to the complex
The "Special Hall" is very popular
The staff of the theater are making intense and orderly pre-holiday preparations, and fans and audiences who like to watch movies are busy arranging their Spring Festival viewing lists, some have already bought advance tickets, and some are still waiting and considering. According to the distribution map of the pre-sale box office of various provinces across the country, the movie with the most tickets bought by Shandong audiences is "Flying Life 2", and many viewers who bought pre-sale tickets for the film said that they chose this film because they like starring Shen Teng and director Han Han, and hope to be happy through this film.
Ms. Li, a citizen of a 6-year-old child, mentioned the viewing plan for this year's Spring Festival, she said that there are many movies she wants to watch: "From the perspective of her son, he is a loyal fan of "Bear Infested", and I took him to watch "Bear Infested: Return to Earth" in 2023. From my personal point of view, when I was brushing the short **, I saw the push of "Hot and Hot", and I saw that Jia Ling and Lei Jiayin could be self-disciplined and fit for a long time for filming, and I also wanted to go to the theater to see their ** results and motivate myself. ”
Young people are the main force of movie-watching at the moment, and young audiences and student audiences who have just been employed can represent the preferences of a large part of Jinan movie fans, and they also have preferences in choosing movie venues. Xiaoting is a student audience who goes to school in other places, and when it comes to the habit of watching movies after returning from winter vacation, she said that she and her classmates will take the lead in considering complexes such as Vientiane City and Impression City, "In addition to 'shopping and eating', I directly choose to go to the cinema in the complex to watch movies." Impression City is known as the "Jinan University Student Canteen", because it is close to Shandong University, Qilu Normal University and other universities, the format of the mall is more in line with the consumption level of young people. "Big and complete" is a significant advantage of the MixC Jinan, which has a number of popular and high-quality catering brands and mid-to-high-end retail brands, which also have a strong appeal to young consumers. The cinemas supporting the two shopping malls are: Vientiane Cinema (Jinan Vientiane City IMAX Laser Store) and C** Cinema (Impression City IMAX Laser Store). At present, Xiaoting and her classmates have booked "Article 20" on the night of the first night of the Lunar New Year.
In terms of influence, volume, turnover and other aspects, Jinan Paragon Cinema, which is located near Quancheng Plaza in the city center, and Jinan Wanda Cinema, which is located near Quancheng Plaza in the city center, can be regarded as the leaders of cinemas in Jinan complex. These two veteran theaters not only accompanied the growth of many Jinan movie fans, but also set a proud record in the Spring Festival file - the New Yellow River reporter inquired about the data of the Lighthouse Professional Edition, and on February 12, 2021 (the first day of the Lunar New Year), a total of 15With a box office of 4.6 billion yuan, the box office of Wanda Cinema (Shimao Dolby Cinema Store) in Jinan alone reached 7760,000 yuan, ranking first in the box office of all city theaters in the country on the same day! The fifth place is Jinan Wanda Cinema (high-tech IMAX laser store), which produced about 72 on the same day10,000 yuan box office.
Liu Yan is a senior movie fan in Jinan, "The first Dolby Cinema in Shandong is Wanda Cinema in Jinan Shimao Plaza on July 8, 2016. Several blockbuster films released in recent years, including "Detective Chinatown", "The Wandering Earth", "Avatar", and "Oppenheimer", I watched the Dolby Atmos giant screen at Wanda Cinemas in Shimao Plaza."
It can be seen that the cinemas in the large complexes are relatively high-end, and their cinemas are often willing to pay for their own expenses, supporting cinemas with special audio-visual effects. This will appeal not only to younger audiences, but also to older audiences. Jinan C** Cinema (Longfor Dolby Cinema 4DX Store) is a theater known for its special effects hall. Ms. Pang, a staff member of Jinan C** Cinema, told the New Yellow River reporter that Jinan C** Cinema (Longfor Dolby Cinema 4DX Store) has a total of 8 cinemas, of which 4 are diversified special effects halls: Dolby Cinema, 4DX, ScreenX, and Goldclass. Among them, the screenx hall is the first 270° three-sided screen theater in Jinan, which was a sensation when it opened in 2020. On the first day of the Lunar New Year, they gave all 6 sessions in the screenx hall to Zhang Yimou's "Article 20".
At the beginning of this year, a number of cinemas opened in Jinan, all of which took special effects halls as their selling points, and in addition, each cinema also paid more attention to the comfort and experience of the audience. When it opened, Womei Cinema (Longfor Jinan Beichentian Street Store) emphasized that the store is the first theater in Shandong and the second in the country to have a "China Film CinityLED Cinema Display System", which integrates 4K, 3D, high frame rate, wide color gamut and other latest film technology achievements in one of the Chinese screen brands. When Shandong Cultural Tourism Xinghui Cinema (Jinan Yijia Plaza Store) opened, it also emphasized the luxury cabin-style seat design of the VIP hall of the cinema, the audience can adjust the arc of the back of the chair to "lie flat" to watch the movie, and the ** pattern decoration of the children's hall can also meet the childlike innocence of children. It can be seen that the new generation of cinemas and fans in Jinan pay more attention to the comfortable viewing experience while pursuing the audio-visual limits of previous movies.
Reporter: Xing Yuan Editor: Ren Xiaofei Proofreader: Tang Qi Photography: Huang Zhongming Photography: Wang Feng