The driving force of business development is differentiation, and a new category is born from differentiation, and each differentiation is likely to open a new blue ocean market.
According to the data of Jingdong's overseas plate, the imported cutting-edge aging supplement health care products named "Le Yuetai" have become a dark horse in the aging health care products track by virtue of good results, and what is more worthy of the public's interest is that Le Yuetai's ** is as high as 1650 yuan a bottle.
* A lot of cutting-edge health care products have achieved such phenomenal sales in a short period of time, and the consumers behind them have also become the focus of public attention.
According to public information, Leyuetai is the "aging intervention" product of the Boston biotechnology company Regenerative Bio, and its core technology "NAD+ promotion" is one of the rare research results in the field of aging research and development in recent years.
For the research of NAD+, since the 90s of the last century, there have been tireless investment in scientific research institutions, including research results in the top scientific research journal "Cell" pointed out that NAD+ is a key coenzyme that participates in hundreds of reactions within the body, and earlier confirmed by Harvard University, Stanford and other universities that the level of NAD+ in the human body is inversely proportional to the age of the body, especially after the age of 30, the content of NAD+ in the body will be precipitously attenuated to 50%, And it will continue to decrease with age, which will increase the risk of cognitive decline, metabolic disorders and other degenerative diseases.
To further confirm the relationship between NAD+ and aging, Harvard Paul F. 2013D**id Sinclair, director of the Glenn Aging Research Office, came up with key data to restore the physiological age of the experimental mice to 6 months by supplementing the twilight laboratory mice (22 months old) with NAD+ precursor substances (Leyuetai senescence substances), and the evaluation of this physiological index includes mitochondria, muscle, and hair. The remaining survival was also increased by more than 50% compared to the control group.
After the advent of this first-class research result, it directly pushed forward the research process of NAD+ and laid the foundation for the next NAD+ research and development, and a total of 8 Nobel laureates have achieved results in this field and are world-renowned. In 2014, its research leader, Professor Sinclair, was named one of Time magazine's "Most Influential People in the World", along with a number of business tycoons.
From 2013 to the present, the academic community has published more than 200 articles in various top journals every year, with the support of huge and solid scientific research data, the commercialization process of Leyuetai substances has been promoted, from the early unit price of more than 20,000 US dollars per gram to today's Regenerative Bio is based on AI pharmaceuticals, and its cost has been reduced to 1,000 yuan (3 bottles**1330 yuan a bottle), and after the commercialization, it has been from the West Coast of the United States to the domestic Jingdong platform. He became a guest of more than 100,000 middle-class people.
From the internal data of JD.com, it is not difficult to find that its main audience is concentrated in men aged 35-58, and its consumption ratio has reached a terrible 783%, and from the perspective of regional data, first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are also the main consumers, of which 85% are engaged in high-income groups such as finance, scientific research, and IT3%。
Our industry has always been called the rice of youth, which is not only related to technology but also related to our energy, and now we are not using coffee. This is the original intention of Mr. Li from a company in Beijing, and the main reason why he pays attention to Leyuetai products is that his body has begun to change.
Mr. Li is actually a representative of the new middle class with an annual income of 20-500,000 yuan, after experiencing the desperate struggle of his youth, he began to face the dual pressure of life and spirit in middle age, and how to maintain his body and family economy has become a priority for them.
It is not difficult to find that among the tens of thousands of comments on the Beijing page, the frequency of comments such as "sleep improvement", "endurance enhancement", "stronger energy", and "younger" ranks first, which also proves that Leyuetai substances exceed 75Where does the 4% repurchase rate come from?
The first time I came into contact with Leyuetai was at the exhibition in Boston, and then I looked for ** many times, but fortunately it is now landed in China, reducing my lot of trouble, this ** Many people think it is high, but many people don't know that many rich people rushed to buy it when a gram was tens of thousands of dollars in the early days! Mr. Zhang, who once stocked up on JD.com for 36 bottles, said that he is now eating in a family of six.
As Mr. Zhang said, in the early years, there were foreign media reports that after the birth of the first generation of Leyuetai substances, the 95-year-old richest man in Hong Kong took a special plane to the United States to try, and publicly said that "it seems to be back to 20 years old", and has invested more than 200 million yuan to set up a factory in the United States.
It is also thanks to the crazy pursuit of these rich people and the large investment of scientists that today's Leyuetai can sink into the ordinary middle-class consumer circle, this development trajectory reminds many people of the "life**" penicillin from the sky-high price to the parity process, which also makes people can't help but imagine, the next iteration of Leyuetai substances will appear that everyone can achieve health and freedom?