The integration of technology and culture has become a hot topic. For example, the recently burned "Erbin" used a drone to lift the moon over Sophia's Church, which is super out of the circle; All over the country, a cultural tourism "involution competition" has been set off, in order to attract tourists, it can be said that they are doing their best to innovate and try. Powered by the technology of Epson's laser projector, the Century-old Guanlan Ancient Market in Shenzhen has been transformed into an Internet celebrity attraction for many tourists to check in. Epson, a world-renowned giant in digital inkjet printing and projection technology, adheres to the development strategy of "technology + localization + environmental protection", devotes itself to Shenzhen's cultural tourism projects, and is constantly promoting new breakthroughs in the city's cultural industry with its leading laser engineering projection technology.
Enabled by science and technology, it rejuvenates the Guanlan Ancient Ruins
Guanlan Ancient Ruins, a historical and cultural heritage hidden in the depths of the boudoir, was once a historical witness with a strong cultural atmosphere, carrying the rich historical memory and traditional lifestyle of Shenzhen. However, with the rapid advancement of urbanization, the light of the ancient ruins has been almost drowned. Powered by Epson's advanced laser engineering projectors, this historic Guanlan Ancient Ruins has been transformed into a unique landscape, and now, your visit to Guanlan Ancient Ruins is not only a charming journey of nostalgia, but also a high-tech interactive experience.
The Epson projector has excellent 3LCD technology, illuminating every brick and tile of the Guanlan Ancient Ruins, and the historical images are reborn on the walls and streets of the ancient ruins, and the rich visual effects make visitors feel as if they have traveled back to the market life thousands of years ago. Through Epson's high-definition projection technology, historical stories are dynamically displayed, providing visitors with a visual feast. For example, the "Rain Alley" in the Guanlan Ancient Ruins, walking through it, you will see the projection under your feet followed by wonderful ripples ......The historical agarwood was ignited by Epson's technology, and the young ladies and brothers dressed in gorgeous ancient costumes walked along the bluestone road and walked through the rain alley, forming a vivid animation scroll that was both classical and romantic.
Not only in Shenzhen, Epson's laser engineering projectors have provided important technical and equipment support for light festivals, cultural exhibitions, theme parks and art performances in many places, bringing people an unprecedented immersive experience. Whether in daylight or night, the outstanding performance of Epson projectors can stably reproduce brilliant colors and smart light and shadow, creating a cultural context of urban space.
Local co-creation to help the digital transformation of the industry
Epson's printers are widely known. Its inkjet printers rank first in Japan and the U.S. in terms of the number of patents granted in the corresponding field. Since 2019, Epson has officially started the sales business of industrial printheads in the Chinese market, and has actively co-created with partners in various industries such as advertising signage, packaging, printing and dyeing.
China's first company to develop a digital inkjet printer - Shenzhen Runtianzhi Digital Equipment Co., Ltd. (Caishen) and Epson in-depth cooperation, using Epson's print heads, independent research and development of a variety of digital printers, in the domestic and foreign markets have been widely concerned and affirmed.
In "Caishen", you can see that the printing materials are not only paper, various fabrics, but also glass, tiles, corrugated paper, thick blankets, and the printed products are also ......dazzlingAnything can be printed. The key is on this tiny printhead.
At present, Epson's industrial inkjet printhead adopts the third-generation printing core technology precisioncore. This technology is produced by combining high-precision MEMS (microelectromechanical systems) manufacturing processes, thin film piezoelectric (TFP) and other technologies with Epson's years of accumulated experience in inkjet technology, which greatly increases the printing speed and significantly increases the types of inks that can be used and the range of printable materials, taking inkjet printing to a new level, and promoting the digital transformation of more industries and industrial fields such as printing and dyeing, textiles, advertising, signage, packaging, etc.
A machine can have more than one print head, it is understood that the current "color god" developed by the digital printing machine installed a maximum of 256 print heads. The more printheads, the faster the speed. With four chips in one print head and 800 nozzles in a small strip of chips, the ink droplets can be controlled very precisely to deliver amazing printing results at extremely fast speeds. Any delicate picture can be "one-click film". It can be "one-of-a-kind" shoes, silk scarves, trademark ...... with security labels and different numbersSo beautiful, so complex, it can be made to order in one piece. Traditional printing has high pollution and high energy consumption, and there should be a relatively large number of starts to be printed, and the color printed just after turning on is not accurate; And now, the ** on the computer can be accurately output, and the boot cost of one piece is the same as that of 10,000 pieces. That's the beauty of digital printing.
Caishen X3 high-speed direct injection digital printing machine (equipped with Epson S3200 print head).
Adhering to the strategy of "technology + localization + environmental protection", the representative X3 direct injection digital printing machine co-created by Epson and Caishen adopts 20 Epson S3200-A3 print heads, which can be used for 24-hour continuous production, and the production speed can reach up to 600 square meters h, which not only improves production efficiency, but also takes into account the stability of equipment operation, provides customers with efficient and safe production solutions, and helps the printing and dyeing industry to achieve high-quality development. This is not only the best proof that Epson's printhead products meet the needs of Chinese users, but also demonstrates the far-reaching value of Epson and its partners to continuously break through the boundaries of the industry and create infinite possibilities.
For this strong alliance, Yu Maoji, deputy general manager of Runtianzhi Digital Equipment Co., Ltd. and general manager of the textile printing and dyeing division, commented: "Epson is a very strong company. Its profound market and cultural concept deeply attract us, energy conservation and environmental protection, cost reduction and efficiency increase, which is particularly meaningful to the development of enterprises. Based on the 23 years of manufacturing experience of our Runtianzhi company's 'Caishen', coupled with the leading technology of Epson's printheads, the quality and efficiency of the products have been directly doubled. We have established a sales and service network in more than 50 countries and regions around the world, and the overall market share of Caishen digital printing machine is very large, and there are many customer repurchase phenomena. ”
Environmental protection innovation to achieve sustainable development of the industry
It is worth mentioning that while Epson pursues excellent technical performance, it also takes into account the social responsibility of energy conservation and environmental protection. Through continuous optimization of design and innovative technology, Epson effectively reduces the energy consumption and cost of products in operation, and achieves a win-win situation of innovation and environmental protection.
Yuan Xue, general manager of Epson's brand and marketing communication department, said that customer first and environmental protection are Epson's long-standing business philosophy. In 2008, Epson put forward the environmental vision of 2050, to achieve carbon negative emissions and zero consumption of underground resources. In January 2024, all Epson Group sites worldwide completed the transition to 100% renewable electricity, an environmentally friendly initiative, and a major step towards the 2050 Environmental Vision. Therefore, we are also willing to work with partners to jointly develop environmental protection technology, adhering to the strategy of "technology + localization + environmental protection", based on open innovation, to provide products and services that can reduce environmental load for the Chinese market, and bring infinite possibilities to the world with environmental protection technology.
In the future, Epson will further move towards the corporate mission of "creating value through 'saving, small and refined', enriching people and the earth", continue to promote the strategy of "technology + localization + environmental protection", meet the diversified needs of the Chinese market, use innovative technology to help sustainable development, and bring more surprises and possibilities to the world. （Text: Liu Donghui