Two days ago, when a colleague went on a business trip to the Middle East, she saw a lot of Lynk & Co cars on the road, and she said that it was really difficult to express that feeling. Being able to see a car from my own country abroad gives me a sense of pride. Indeed, with the continuous improvement of national automobile and other manufacturing technology, there are more and more Chinese brand cars clearly visible on foreign roads, which also further confirms that our own country's cars also have a certain status in foreign markets.
As an important country along the "Belt and Road", Saudi Arabia is known as the "best market" for China's automobile exports; The year before last, on the occasion of the first anniversary of the implementation of the "Asia-Pacific Strategy", Lynk & Co signed an online dealership** cooperation agreement with Al Jabr, one of the leading car dealers in Saudi Arabia, announcing the joint development of the Saudi market. After only half a year, the first Lynk & Co Center in Saudi Arabia was officially opened in Dammam, becoming the third Lynk & Co Center in the Asia-Pacific region after Kuwait City in Kuwait and Tel Aviv in Israel.
Lynk & Co Center, Dammam, Saudi Arabia.
So this time, my colleagues also went to visit the Lynk & Co Center in Dammam, and the Lynk & Co Brand Center in the evening is indeed very beautiful.
Lynk & Co Center (Dammam) is close to King Fahad Road, located in the traffic artery connecting Dammam and Khobar, with many car brand showrooms distributed along the road, and a number of Saudi ** office spaces are not far away, so the transportation is relatively convenient.
Lynk & Co Center, Dammam, Saudi Arabia.
Some friends will ask, why did you choose Dammam? In fact, it is very simple, Dammam is the largest city on the eastern coast of Saudi Arabia, adjacent to the west side of the Persian Gulf, Dammam Port is also one of the largest seaports in the Persian Gulf, with convenient transportation and a prosperous economy.
As residents who grow up with emerging cities, local users are open and inclusive, and their younger generation is also born in the Internet era, and their demand for cars is highly consistent with Lynk & Co's brand values of individuality, openness and interconnection. Based on user thinking and insight into young people, Lynk & Co will take the first Lynk & Co center in Saudi Arabia as a brand base and continue to "go both ways" with users in the Middle East.
Bahrain International Circuit.
Of course, we also went to the Bahrain International Circuit in order to let the Lynk & Co 03+ test drive on the F1 track, this test drive event is an important international market experience for Lynk & Co. It not only gives Lynk & Co the opportunity to show the performance and characteristics of its cars to global consumers, but also an opportunity to show China's leading development level on the international stage.
We will always be firm in our direction, continue to maintain the original intention and vision of "continue to change mobility and make people love travel more", and move steadily towards the goal of "a new global high-end brand". Hopefully, in the near future, we will see more Chinese car brands on the streets or on the race tracks abroad.