On February 20, topics related to KFC packaging fees appeared on Weibo's hot search. KFC Home Delivery announced that the official price of the delivery fee has been lowered from 9 yuan to 6 yuan, and a packaging service fee will be charged as appropriate.
The reporter browsed the latest packaging service fee charging standard and noticed that there is no packaging fee for meals and supper drinks; Chicken snacks, desserts, and food pairings are packaged at 0 per serving6 yuan, hamburger, roll, rice single item 08 yuan, 1 yuan per serving of whole chicken; Single meals, 4 pieces or less of snacks and desserts**1 per serving2 yuan, 2 yuan per serving for meals for two people, 5 to 9 pieces of snacks and desserts**, 2 yuan per serving for multi-person meals and 10 or more snacks desserts**$5.
Breakfast is priced at $0 for beverage packing; Staple food single products and staple food two-piece sets, snack single items 06 yuan; Single meal (set of three) 08 yuan, 1 for each full meal, double meal and multi-person meal$2. In addition, for orders with an actual payment amount of less than 200 yuan, the packaging service fee for each order is capped at 2 yuan, the packaging fee for orders with a payment amount of 200 yuan to 300 yuan is capped at 6 yuan, and the packaging fee for meals with an actual payment amount of more than 300 yuan is capped at 9 yuan (excluding delivery fees).
As previously reported, KFC has piloted packaging fees in individual cities. In November 2023, a netizen in Jiangxi posted that KFC began to charge a packaging fee, and the official customer service responded at that time that the packaging fee was piloted in Jiujiang, Jiangxi, and will be implemented nationwide in succession. Some netizens shared that the takeaway packaging delivered has been replaced with an insulated bag with aluminum foil inside, instead of the common paper bags or plastic bags in the past.
As soon as the news of the packaging fee came out, it immediately caused widespread debate among netizens, mainly because the delivery fee of KFC has been high. Previously, the delivery fee of the brand's own channel was 9 yuan per order, which was difficult for consumers to accept and have to pay both high delivery fees and additional packaging fees.
The reporter learned that at present, KFC has adjusted the delivery fee to 6 yuan, according to the packaging fee charging rules, for consumers with orders below 200 yuan, the total delivery fee and packaging fee to be paid is up to 8 yuan, a slight decrease.
KFC's high delivery fees are related to the delivery model of its own channels. According to the company's 2022 annual report, its delivery partners with third-party companies, and the delivery riders are exclusive riders for brand orders, which can ensure the efficiency of rider delivery during peak hours. However, under the current ** system, the delivery fee of 6 yuan may still be difficult to cover the high cost.