More marketing dry goods are available in medicine
The Spring Festival is the best period for relatives and friends to give gifts, and it is also the peak period for many young people to return to their hometowns
1. Gift needs
Give good gifts during the Spring Festival, give gifts and give xxx! During the Spring Festival, retail pharmacies need to pay attention to the demand for gifts, and the gifts favored by customers in the demand for gifts are healthy food.
2. The demand for nourishment
The daily life of contemporary people: spleen and kidney deficiency and dampness, eating and drinking are old and stay up late! In addition, many people have begun to pay attention to their own health, and the nourishing demand is also one of the key points of pharmacies during the Spring Festival, but it should be noted that many pharmacies only pay attention to the real needs of customers when recommending drugs, resulting in a decrease in the trust of some customers in the recommendation of the clerk, so pharmacies should always keep in mind during the Spring Festival marketing period: although pharmacies are selling medicines, they are also selling health, and paying attention to customer health is the king of long-term development of pharmacies.
3. Chronic disease demand
Patients with chronic diseases, especially those with three highs and cardiovascular diseases, will have a little more medication needs in winter than in other seasons. The cold in winter is easy to stimulate the increase of adrenaline secretion, the increase of liver glucose output, the decrease of muscle uptake of glucose, and the blood sugar begins to rise.
4. Personality needs
This year's more popular new Chinese health preservation, I don't know if you pharmacies have paid attention? Young people shouted: It's not that milk tea can't afford to drink, but that traditional Chinese medicine milk tea is more cost-effective, satisfying cravings and maintaining health, and is favored by young people.
During the Spring Festival marketing period, pharmacies can launch a part of specific product combinations in combination with health hotspots, such as the drinks launched by XX Chinese Medicine Center, which not only meet the taste of daily drinks, but also achieve the effect of health preservation, and you can also experience massage and acupuncture in the medical center.
1. Stock up in advance.
According to consumer demand, confirm the product category and inventory during the Spring Festival marketing period, and at the same time make a certain supply plan to avoid the embarrassment of selling but not out of stock, but don't buy blindly.
2. Optimize the display.
Let the product speak for itself, a good display is comparable to a professional clerk, highlight the selling point of the product, let customers see the goods they want at a glance, and display the Spring Festival-related medicines, such as cold medicine, digestive medicine, vitamins, etc., which is convenient for customers to browse and buy.
3. Gift wrapping.
Spring Festival gifts need gift boxes, different customers have different needs for gift boxes, but the appearance and service of gift boxes is a key point in the Spring Festival marketing link, which can not only increase the attractiveness of purchase, but also facilitate customer gifts, and can also spread the brand through customer gifts, so it is recommended that the brand on the gift box packaging can be appropriately impressive.
4. Activities.
For common health problems during the Spring Festival, such as colds, indigestion, etc., corresponding activities can be launched to attract customers to buy.
5. Health consultation.
Contemporary migrant workers and crispy college students have the same physical fitness, the Spring Festival ushered in a small long holiday, during which everyone will pay more attention to their physical and mental health, if pharmacies can provide professional health consultation, to help customers choose the right medicine, will improve the flow of customers to a certain extent.
6. Expand dissemination.
In the Internet era, social networking is becoming more and more diversified, and pharmacy communication is no longer limited to offline stores, no matter how well the activity is done, it is equivalent to not doing it, pharmacies can spread activities through various channels such as WeChat Moments, **Account, Xiaohongshu, Douyin, Kuaishou, etc., expand the scope of communication, and let ** be seen.