Behind the closure of the farmhouse From the rush to the cold, explore the reasons behind the national phenomenon
The driving factor for the prosperity and development of the farmhouse.
For a long time, human beings' desire and pursuit of the countryside has never changed. Farmhouse entertainment is a new form of entertainment that combines rural culture and landscape, and caters well to the kind of fresh and quiet life that people in the city pursue. In the farmhouse, you can pick fruits, feed chickens and cats, play by the stream, and feel the primitive and comfortable life. In addition, the vigorous development of farmhouses is related to factors such as the support of the farmhouse and the market demand for it. In the context of China's vigorous promotion of the rural revitalization strategy, farmhouse entertainment, as a new type of entertainment, not only drives the development of the countryside, but also provides more entertainment methods for the public. Compared with traditional hotels, farmhouses emphasize more personal experience and interaction to cater to modern people's pursuit of personalized and experiential tourism. However, at the same time as the farmhouse is booming, there are also some problems, with the saturation of the market, various villages have built farmhouses, the original special products have been the same, lost their attractiveness. In addition, due to the lack of standardized management and non-standard services, the charm of the farmhouse was greatly reduced, and eventually it went into decline.
The market is oversaturated, resulting in uneven quality.
In recent years, farmhouses have been opened in various places in order to let more people feel the beauty of the countryside. But at the same time, it also caused the phenomenon of "overheating". Once a trait becomes widespread, its appeal diminishes. While "farmhouse" is "homogeneous", there is also a phenomenon of "different quality". Some farmhouses, after some design, can make you feel a real rural life, but there are also many places, that is, some simple shacks are built here, ** some basic food, and they package themselves as "the purest pastoral life". In this case, the people who visit will definitely be greatly affected. In addition, some of the "farmhouses" are not perfect, imperfect, and imperfect, disappointing those who want to enjoy high-quality services. The "excessive" development of "farmhouse" in tourism resources not only damages its own brand, but also has a great negative effect on its tourism experience. Therefore, the farmhouse operator must find a way out to improve the quality and quality of the farmhouse and maintain its brand.
Farm stays are influenced by new ways of sightseeing.
In recent years, new forms of tourism have been emerging, and the tourism formats represented by characteristic homestays, boutique hotels, and theme villages have gradually changed. Compared with traditional farmhouses, the emerging "farmhouses" emphasize "individuality" and "specialization", and can provide tourists with more diversified and high-quality "farmhouses". Hotels with special styles are often located in beautiful locations, with their unique design and high-quality services, not only to meet the needs of travelers, but also to reflect a taste of life. Compared with traditional farmhouses, its equipment and service level have been difficult to adapt to the increasing customer requirements. How can farmhouses adapt to this new way of sightseeing? How can you retain your own character and retain a new generation of tourists? This is an important issue for the future development of the farmhouse. If the farmhouse is to survive in this challenging and dynamic world, it must constantly adapt and reform.
Conclusion. In the face of various dilemmas and challenges, the farmhouse must carry out self-reflection and seek breakthroughs. There are serious problems such as "homogenization" and "uneven quality" in "farmhouse", which not only damages the overall image of "rural tourism", but also has a negative impact on the tourism experience of "rural tourism". In order to retain tourists, a farmhouse must improve the quality of its service and create its own personality and personal experience. In addition, under the new way of sightseeing, farmhouses must increase creativity and adapt to the rapidly developing consumer demand with more diversified and high-quality services. In order to gain a foothold in this fierce tourism industry, the farmhouse must constantly reform and reform in order to survive in the new era. The farmhouse will become a diversified space that combines modernity and tradition, nature and culture, leisure and experience. There is reason to believe that the farmhouse will reawaken the people's desire for pastoral happiness in a more colorful form.