After twists and turns, Dong Yuhui once again stood in the spotlight with the new identity of Oriental Selection Senior Partner. On the evening of January 9, 2024, he appeared in his company's Douyin live broadcast room of "Walking with Hui", and started this high-profile agricultural product sales feast with Yu Minhong, the founder of New Oriental.
That night, the live broadcast room was very lively, and various agricultural products such as white rabbit toffee, canned yellow peaches, and Northeast pine nuts were all unveiled, attracting many netizens to stop by**. The number of people exceeded 100,000 in an instant, and it reached an astonishing 1.7 million at the peak, steadily occupying the top position in the overall list of Douyin. This grand occasion not only proves Dong Yuhui's strong personal charm, but also shows the excellent operational ability of the "Walk with Hui" team.
Dong Yuhui was full of emotion in the live broadcast, he said that seeing everyone's comments seemed to light up the mood of the past month. He knows that although he has never met the audience, he has established a deep emotional resonance with each other. This invisible bond made him more determined to move forward.
For the future plan of "walking with Hui", Dong Yuhui revealed that under Yu Minhong's strategic instructions, he will stick to the original intention of agricultural products, and expand daily necessities, books, culture, tourism and other fields. In addition, the company also plans to visit 20-30 schools to give public lectures and give back to the society with practical actions.
The success of the premiere of this live broadcast is not accidental, behind it is the hard work and careful preparation of Dong Yuhui and the team. They selected various departments from the East to select elites, and quickly formed a young and energetic team. In a short period of time, a series of work such as the company's registration, account launch and premiere preparation were completed.
Although "Walking with Hui" is inextricably linked with Dongfang Selection, it exists in the form of an independent studio with its own unique positioning and operation strategy. In terms of product selection and ** chain, "Walking with Hui" focuses on cooperating with third-party stores to bring more diversified product choices to the audience.
However, the competition in the live broadcast e-commerce industry is becoming increasingly fierce, and how far "Walking with Hui" can go depends on its follow-up layout and investment. There is a view that the dependence on a single channel is too high or there is a large business risk, so the construction of multi-level matrix and multi-platform channel operation are the direction of the steady operation of e-commerce platforms. For this, the "Walking with Hui" team obviously has a clear understanding and planning.
Dongfang Selection also faces certain diversion risks, but in the long run, the competition and cooperation between the two companies will promote each other's continuous progress and innovation. Debang** research report pointed out that Dongfang Selection is undergoing a process of transformation from live broadcast IP to platform, and the emergence of "Walking with Hui" has undoubtedly injected new vitality and possibilities into this transformation.
In the second half of the live broadcast e-commerce competition, the element of "people" is still important, but the competition at the level of "goods and fields" and "* chain and traffic operation" is also becoming more and more intense. For Dongfang Selection and "Walking with Hui", how to retain the top anchors, cultivate assistant broadcasters, and improve the live broadcast effect and coverage will become the key to future development.
In short, the first live broadcast of "Walking with Hui" undoubtedly fired a beautiful first shot, but the road ahead is still full of challenges and opportunities. I still look forward to Dong Yuhui and his team being able to continue to write a new brilliant chapter in the coming days.