Li Sheng's year is quite down-to-earth, and his confidence comes from FAW Jiefang's "good start" in the first month of 2024 - to achieve the first place in the wholesale and terminal of domestic medium and heavy trucks.
For a while, the days of FAW Jiefang were not easy, from nearly 490,000 units in 2020 to 43 in 2021970,000 units, and then 170,000 units in 2022, achieving three consecutive declines. Especially in 2022, the sales volume will exceed 6%.
Although it was deeply affected by the downward trend of the commercial vehicle industry, it is not difficult to find that the decline in sales of FAW Jiefang at that time far exceeded the decline of the commercial vehicle market.
On October 30, 2023, FAW Jiefang Group Co., Ltd. issued an announcement stating that Hu Hanjie resigned as the chairman of the 10th board of directors of the company, a director and a member of the special committee of the board of directors, and no longer held any position in the company; The board of directors elected Wu Bilei as the chairman of the company and Li Sheng as the general manager of the company.
Born in 1976, Li Sheng has a maturity that surpasses that of his peers (which may be related to his appearance). Don't look at dealing with trucks all year round, but his consciousness is very advanced, and what is even more commendable is his "user thinking" throughout.
In the industry, people like to call him "Dr. Li" because he has a graduate degree and a doctorate in engineering. A high degree of education is good, and it is easy to label it as a very comfortable sound.
Judging from Li Sheng's professional experience, he is a technical talent, with a background in research and development, and he has worked hard step by step from the grassroots level.
As early as 2016, Li Sheng, who was still the head of the R&D Department of FAW Jiefang Qingdao Automobile at that time, was remembered by people because of his unique views on trucks, at least by Lu Ye.
At that time, Qingdao Automobile Company and Shell developed the technology for changing the oil of trucks for 100,000 kilometers.
Truck drivers pay more and more attention to the attendance rate of vehicles in the process of operation, and can run 29 days a month, which is the pursuit of truck drivers. Li Sheng said.
Now that this is said, it is estimated that some people will say that running 29 days a month is too inhumane. But this is the reality, everyone wants to make more money, and the truck driver is even more so.
It can be seen that Li Sheng is not the kind of engineer who is bored in the factory to engage in research and development, he often soaks with truck drivers. If you want users to like your product, you have to understand what users are thinking, not imagine it yourself, and you can't be wishful thinking that what you give is what customers want.
Without investigation, there is no voice. Most people know this sentence, but there are a few who can really do it. For some people in particular, the higher the official position, the lower the interest in investigating. Even if it is a survey, most of them are no different from "posing".
Talking about it, he went on to talk about Li Sheng.
Also in 2016, Li Sheng proposed a concept, or an idealMake truckers fall in love with wearing suits.
Traditionally, truck drivers and suits are insulated, and even now, this goal has not been achieved. Even in the United States, truck drivers rarely wear suits, they are tall, powerful muscular men who like to wear short vests.
But Li Sheng's meaning is very clear, "let truck drivers love to wear suits" is just a metaphor, and the logic behind it is that trucks should be as clean and comfortable as cars, and the probability of repairing the car is very low.
Trucks are not only machines to make money, but also should allow drivers to earn money comfortably and decently, and I think this is our contribution to the industry. Li Sheng said. A doctor who is engaged in technology can say such a high-level thing, and Master Lu felt at that time that this person's future is limitless.
Sure enough, Li Sheng has been "hanging" all these years, and his position has jumped up one level at a time.
A brief review of Li Sheng's successful career journey.
He successively served as the assistant to the president of the Commercial Vehicle Development Institute of FAW Jiefang Automobile Qingdao Vehicle Division (Qingdao Company); Assistant to the President of FAW Jiefang Automobile Commercial Vehicle Development Institute; Vice President of FAW Jiefang Automobile Commercial Vehicle Development Institute and Director of R&D Department.
In addition to the above positions, Li Sheng has also accumulated rich work experience in management, and served as the deputy general manager of Qingdao Vehicle Division (Qingqi Company); Deputy General Manager of FAW Jiefang Automobile *** Qingdao Vehicle Division (Qingdao Company); Executive Deputy General Manager of Qingdao Vehicle Division (Qingqi Company) of FAW Jiefang Automobile Co., Ltd.
Understand technology and management, such talents are indeed rare. Therefore, even if trucks are unpopular in the automobile industry, Li Sheng's personal popularity is not low, and even exceeds many dry cars and SUV peers.
Li Sheng has been emphasizing that whether a product can be born and survive is determined by user needs and market demand. In Li Sheng's view, the market determines the product, not the product determines the market, so an excellent oneTruck products are made by users, not by OEMs
We don't sell a car, we sell a complete solution. Li Sheng often talks about this sentence. He said that trucks in the modern sense are based on the Internet of Vehicles platform to realize the visual management of the whole process of user car maintenance.
Li Sheng believes that trucks must fully enter the era of "intelligent service", use big data information platform to achieve predictive diagnosis, remote intelligent maintenance, and can provide personalized services according to different vehicle scenarios, and provide perfect intelligent service solutions for users, so as to realize the best value of the vehicle in the whole life cycle and become a real money-making machine.
And the ability corresponds to the income. Master Lu noticed that Li Sheng's salary is still very expensive, at least in the truck industry.
According to the official financial report, in 2022, Li Sheng's salary will be 148740,000 yuan, which is the highest salary among the deputy general managers, and the annual salary of vice president Tian Haifeng is 119230,000 yuan, and the annual salary of Vice President Ji Yizhi is 131200,000 yuan, which is not bad, but not as high as Li Sheng's salary.
For the medium and heavy truck market, Li Sheng**, the market demand will reach 1.15 million units in 2024, a year-on-year increase of 11%. In order to meet market demand, FAW Jiefang will continue to reduce fuel and gas consumption and improve the fuel economy of products.
As the eldest son of the national car, FAW Jiefang has achieved industry-leading development by virtue of its profound technology accumulation and perfect industrial layout. In the face of the current commercial vehicle market pattern, Li Sheng said that FAW Jiefang will focus on the layout of medium and heavy trucks, light trucks, new energy and intelligent network products to cope with future market competition.
Li Sheng said: "Intelligent and connected technology is an auxiliary intelligent technology that is in high demand for commercial vehicles. We will continue to further develop intelligent network technology to provide higher competitiveness for our products. He believes that intelligent and connected technology is one of the key factors for the development of commercial vehicles in the future.
A few more words
When it comes to the original intention of making cars, Li Sheng said that it is necessary to empathize with truck drivers, to have an in-depth understanding and sober understanding of the survival status of truck practitioners on the operation road, and to always think that the products you produce should make the transportation process an easy and free journey, and make truck drivers a desirable profession.
The ultimate value of science and technology is to serve mankind. Li Sheng said.
With a leader like Li Sheng sitting in FAW Jiefang, it is indeed difficult for Dongfeng Truck to get out, not to mention, the anti-corruption in recent years has turned many of Dongfeng's business backbones against **.
Editor's note
Among the 12 zodiac signs, the Chinese people have the deepest feelings for the dragon, after all, they are all descendants of the dragon. In the automotive field, there are many executives who belong to the dragon, and the reputation is also mixed.
"I found a few more representative ones, and from the beginning of the new year, I told their stories one after another.
I've seen it all, like it!