Digital Chinese New Year Challenge
2024 is the first year of AI mobile phones, according to Chen Mingyong, founder and CEO of OPPO, in a letter to all employees at the beginning of the year. Chen Mingyong believes that in the next five years, the impact of AI on the mobile phone industry can be compared to the replacement of feature phones by smartphones. From the perspective of the development stage of the industry, AI mobile phones will also become the third stage of the mobile phone industry after feature phones and smart phones. To this end, OPPO has established an AI center to accelerate the concentration of resources on AI and create smartphones for the next era.
OPPO is a technology company with mobile phones as its main products, founded in 2005, and has experienced two eras of feature phones and smart phones, and has achieved good results. According to market research firm Counterpoint, in 2023, OPPO ranked fourth in the global smartphone market in terms of shipments, with a market share of 107%, second only to Samsung, Apple and Huawei. In the Chinese market, OPPO ranks second, with a market share of 211%, second only to Huawei. OPPO's mobile phone products are loved by consumers for their high appearance, high performance and high cost performance, and they also have their own operating system ColorOS and self-developed large model Andean GPT (AndesGPT).
However, OPPO is not satisfied with the status quo, but keenly captures the development trends and opportunities of AI technology. Chen Mingyong pointed out in the letter that AI can redo the experience of mobile phones, and this round of AI technology supported by large models is reshaping the future of the mobile phone industry. For example, he said that through AI, OPPO can make the mobile phone's photography more intelligent, make the phone's voice more natural, make the mobile phone's interaction more convenient, make the mobile phone's security more reliable, make the mobile phone's performance stronger, make the mobile phone's battery life longer, and make the mobile phone's ecology richer. These are all things that cannot be achieved or difficult to achieve with traditional smartphones, but they are the real needs and expectations of users.
In order to realize the vision of AI phones, OPPO is fully prepared. Chen Mingyong revealed that OPPO has set up an AI center, which is responsible for AI research and development, application and ecology. OPPO's AI Center has a team of hundreds of top AI experts and engineers from all over the world. OPPO's AI Center has also established partnerships with a number of well-known universities and research institutions to jointly explore cutting-edge AI technologies and application scenarios. The goal of OPPO's AI Center is to create a world-leading AI platform that provides powerful AI support and services for OPPO's mobile phones and other smart devices.
The opening letter of Chen Mingyong, the founder of OPPO, is undoubtedly a major declaration to the mobile phone industry and a major bet on AI technology. OPPO's decision will not only affect OPPO's own development, but also have a certain impact on the mobile phone market and AI market.