Digital Chinese New Year Challenge
On February 18, 2024, Meizu released a ** on its official Weibo, officially announcing that it will stop new projects of traditional smartphones and fully invest in the field of AI to create "tomorrow's devices" that belong to the next era. This is a major strategic decision made by Meizu again after undergoing multiple transformations from smartphones to smartphones and from smartphones to XR products, and it is also Meizu's keen insight and active response to future technological development trends.
*Shen Ziyu, Chairman and CEO of Meizu Group, reviewed Meizu's achievements in 2023, including a record sales of flagship mobile phones and a product praise rate of 986%, the Unbounded Zhixing Open Platform shares core capabilities with ecological partners, and MyVU has become a leader in the all-weather AR glasses industry. Shen Ziyu said that Meizu has been developing positively, but the mobile phone industry has indeed undergone some changes, and it feels like the mobile phone industry is becoming more and more like the computer industry. The innovation of the mobile phone industry is more like an arms race with stacked parameters, and in the industry, there are more and more ways to get the spread, exposing each other's shortcomings, malicious attacks, and water army washing.
Friends who know Meizu should know that Meizu is a team that stands at the forefront of the trend. Meizu once chose to discontinue all *** products when it was selling at its best, and to embrace more futuristic smartphones. At a time when XR products are transforming around the clock, Meizu has brought MyVU smart glasses that raise industry confidence and raise the ceiling of the industry. In 2024, after two years of team running-in, resource allocation, product layout, and full pre-research of related technologies, Meizu now has the ability to fully transform into the AI field. As a result, Meizu has made a difficult decision: Meizu will stop investing in new projects for traditional smartphones.
Shen Ziyu mentioned that since the advent of ChatGPT, global giants such as Google and Microsoft have fully bet on AI, so Meizu will also stop new projects of traditional smartphones and invest limited resources and time in AI, which is also the opportunity for the next era. Meizu has a complete R&D and high-chain hardware team, and in terms of software, Meizu's FlyMe team has sufficient experience in multi-terminal and multi-platform development, which is also the confidence of Meizu to enter the AI market. In the AI era, Meizu has enough capabilities to reconstruct the product form of hardware, and Meizu will also reimagine the form of devices based on new interaction methods. Meizu will also reconstruct the AI-based ecological layout, and Meizu's new AI hardware equipment will be fully open to large-scale model teams around the world, actively embracing OpenAI and other top international large-scale model teams, and building an AI ecosystem that belongs to the next era with everyone.
Shen Ziyu also revealed that in the next three years, Meizu will complete the All in AI vision. Among them, in 2024, we will pre-research AI OS to build the operating system infrastructure for the AI era, reduce the cost of cloud and device-side computing power in 2025, enter the popularization period of AI device, and achieve the top 1 in the domestic market of AI device in 2026, with a complete market share and product ecology. Shen Ziyu said that Meizu will also bring a new AI terminal product to bring a more immersive AI interactive experience to core users.
Meizu's announcement to stop new projects of traditional smartphones and fully transform into AI is a major strategic decision made by Meizu again after several transformations, and it is also Meizu's keen insight into and active response to future technological development trends. Meizu's decision will undoubtedly arouse widespread attention and discussion among the industry and consumers, and will also have a certain impact on the mobile phone market and AI market. We look forward to more breakthroughs and innovations in the field of AI to bring users a smarter and more convenient lifestyle."