7The BYD Qin plus destroyer 05 from 980,000 yuan is really here!
A few days ago, **Qin plus Glory Edition Destroyer 05 Glory Edition officially ushered in the listing, priced at 7From 980,000 yuan. Among them, the price range of BYD Qin PLUS is 798-13.980,000 yuan. Compared with the old model, the entry price of BYD Qin PLUS has been directly reduced by 20,000 yuan, which is directly inserted into the hinterland of A-class cars.
So, how has the product power of the new car changed? Why is BYD cutting prices? Will BYD's two-man attack trigger a new round of ** war in the future? Let's listen to the circle brother one by one.
Product allocation is also reduced
Many people may be curious, **Qin plus Glory Edition** has been lowered so much, is it a reduction, the answer is no. For this reason, Brother Circle also deliberately made a detailed comparison of the old models: it is indeed an increase in configuration and a price reduction. Specifically, the new car has a new white glaze and blue color, which looks more advanced. At the same time, the new car has also been upgraded with intelligent voice continuous call, which makes the experience smoother to use. The point is that the whole system has been upgraded with intelligent power-on/off, which is rare in the same class.
Seeing this, Brother Circle couldn't help but sigh, BYD is really a "butcher", how can you make the joint venture fuel vehicle live with such a price. There is no way, BYD's scale effect and the advantages of the whole industry chain are here, which does give it the absolute initiative in product pricing. Therefore, on the surface, it is the best war of products, but it is actually the system war of the whole industry chain.
Why is BYD cutting prices?
One thing to say, the entry price of BYD Qin plus was 9980,000 yuan, with a time-limited discount of 10,000 yuan for the terminal, and the entry price is less than 90,000 yuan. So, why did Qin Plus, which is already a best-selling company, reduce its price?
First, the pressure of market competition is high. On the one hand, more and more Chinese brands have joined the plug-in hybrid market to compete, such as Changan Qiyuan, Wuling, Roewe, Geely Galaxy, Chery and other brands have also launched new products, which has brought great pressure to BYD Qin plus, and they are not ambiguous at all in terms of pricing. Let me give you a few examples: Chang'an Qiyuan A05, which is also compact, counts the terminal discount** The door price is only 8590,000 yuan, while the entry price of the larger Wuling Starlight PHEV is 8880,000 yuan, after the Roewe D7 discount, ** also came to 10From 980,000 yuan. What's more, the sales of competing products such as Wuling Starlight and Roewe D7 are not bad.
On the other hand, the joint venture brand has picked up the most advanced terminal and made a very considerable profit. According to the data, in January this year, Lavida and Sylphy won the first and second place in the sedan market respectively, and the monthly sales were more than 30,000 units. Of course, in the eyes of Brother Quan, it is also reasonable, after all, you can get a joint venture A-class car for more than 70,000 yuan, which is still quite attractive for users with a joint venture complex.
The second is to make the sales king stable output. According to the data, the cumulative sales of the BYD Qin family in 2023 will reach 4820,000 units, a proper sales volume. Judging from the recent sales situation, the sales of BYD Qin Plus fell month-on-month, which means that competing products have indeed put a lot of pressure on it. At the same time, in January this year, the rise of Changan and Geely also made BYD lose the monthly sales crown, plus BYD's annual sales target in 2024 will not be low, and it must stabilize sales through the Qin plus glory version.
In the end, it may be to make some concessions for the listing of BYD Qin L. Previously, BYD Qin L has officially landed in the declaration catalog of the Ministry of Industry and Information Technology, which also means that the new car is about to be launched. This BYD Qin Plus** adjustment is likely to leave more space for Qin L's pricing and avoid his own brothers from fighting.
A new round of ** war?
In 2023, Tesla will take the lead in launching a wave of price cuts, which has triggered more than 30 brands to join, evolving into a "first-class war" that has swept the entire industry. Now, the launch of BYD's **Qin Plus Glory Edition Destroyer 05 Glory Edition has directly lowered the ** to 70,000 yuan, which can be called a big killer for the entire A-class sedan market.
For a long time, the A-class car market has been firmly occupied by joint venture models, especially models represented by the "three mothers of the road" such as Sylphy. Recently, Chinese brands have gradually realized lane change and overtaking with the help of intelligent and new energy, among which BYD Qin PLUS is one of the representative models. Now, BYD's double hero attack, down to 70,000 yuan, is bound to further drive the same level of independent plug-in hybrid joint venture models to explore, especially Lavida, Sylphy and other joint venture fuel models, but also encountered "** assault", it is easy to passively join a new round of price reduction, the A-class car market is destined to be more lively.
Finally, do you think BYD's two heroes attacked, can it start the "big battle" for joint venture fuel vehicles? Welcome to leave a message in the comment area to discuss.