A few days ago, "Car One Circle" obtained the latest sales from the Passenger Association. According to the data, the retail sales volume of the domestic narrow passenger car market in January 2024 reached 20350,000 units, a year-on-year increase of 574%。Among them, the cumulative sales of sedans reached 9050,000 units, an increase of 48 compared to the same period last year6%。Judging from the list, Sylphy, which was ranked first for a long time last year, was overtaken by Lavida in January 2024 in sales. Interestingly, the sales volume of Qin PLUS DM-i, which is quite popular in the sedan market, has fallen out of the top five in January, and its sales are not as good as Xingrui. Next, let's find out with Brother Quan.
Specifically, Sylphy, which performed strongly last year, was overtaken by Lavida in January this year. With Volkswagen's golden signboard, Lavida sold 3240,000 units, up one place from December last year, once again won the sales championship in the sedan market. In the view of Brother Quan, the popularity of Lavida's sales, in addition to the small sales peak ushered in in the early Spring Festival, models and ** are also the key to its victory. At present, there are more than 10 models on sale, and there are 2-3 terminals in various placesDiscounts ranging from 50,000 yuan, the most affordable Lavida cutting-edge entry-level model can be won in the early 60,000 yuan after the discount.
Although Sylphy was overtaken by Lavida, its sales are still hot, and Sylphy sales reached 3030,000 units, the market appeal is still there. Sylphy has been able to sell well in the market for more than ten years, in addition to the sales strategy of new and old models, ** is also its killer feature. Judging from the information learned by Brother Quan, Sylphy generally has a discount of about 30,000 yuan on the terminal, which means that the minimum model can be bought at 70,000 yuan, and all models are automatic, which is more friendly to consumers. In addition, the sales volume of Suteng in January also came to 2780,000 units, only 224 units away from the third-ranked Seagull, further reflecting the Chinese consumers' love for the Volkswagen brand.
In the sedan market, not only joint venture models have achieved remarkable results, but also independent models have performed well. BYD Seagull, which is out of the circle with a national scooter, has a sales volume of 2 in January810,000 units, becoming the best-selling model in the market segment, and also becoming the main force of BYD's sales. At the same time, the Dolphin, which focuses on pure electric vehicles, also handed over 1With a score of 630,000 units, I have to say that BYD's excellent three-electric technology and outstanding product strength of various models are still very well recognized by consumers. Brother Circle believes that dolphins, seagull sales are outstanding or aimed at the scooter market, the two models basically cover the 7-140,000 yuan mainstream ** range, choose a pure electric scooter within this budget, it is true that there is no rival to the dolphin and seagull.
It is worth noting that Geely Xingrui and Changan's Yidong series also had outstanding performance in January. In January, Xingrui's sales reached 2120,000 units, and the sales volume of the Yidong series also had 2080,000 units, and their sales surpassed that of the Qin PLUS DM-i, which eventually led to the Qin PLUS DM-i falling out of the top five sales. In Brother Quan's view, although Xingrui has fewer discounts in terms of terminals, its main focus is large space and high configuration, which is more practical for many consumers who buy a car home during the Spring Festival, and as far as Brother Circle is concerned, Xingrui is better than Qin Plus DM-i in terms of driving experience. The main model of the eMotion series is the eMotion plus, which currently generally has 220,000 yuan discount, 7It can be won for 590,000 yuan, which is also cheaper than the Qin Plus DM-i, and it is not surprising that it sells well.
In terms of mid-size and medium-to-large sedans, it is still the home of German brands. German models led by the Passat and Magotan are highly regarded in the market. Among them, the sales volume of the Passat reached 2230,000 units, becoming the sales champion in the joint venture mid-size sedan, Magotan achieved 1650,000 units. In the highly competitive environment, such as Passat, Magotan and other well-known medium-sized sedans also need to reduce the price of the market, at present, most areas of Passat discounts range from 3-40,000 yuan, and Magotan also has 2-3The price reduction of about 50,000 yuan is also a big reason why their sales can grow.
Coming to the Japanese side, the Camry, which also has a large discount, has not sold the higher-priced Audi A6L, and there is no Accord in the top 15 on the list. According to the data, the sales of the Audi A6L reached 180,000 units, while the Camry is 1630,000 units, the two have 0170,000 units. Brother Circle believes that the reason why Camry has such a situation is mainly because a new generation of models is about to be launched, and the replacement of new and old models has led to a wait-and-see mood among consumers, which has affected sales. The sales of Audi A6L can soar all the way, mainly because of the large margin of terminal discounts. It is understood that at present, Audi A6L has a discount of 7-90,000 yuan, and the outstanding advantage is also the reason why Audi A6L can continue to be popular.
In the view of "Car One Circle", the proportion of joint ventures and independent among the models on the list is basically the same, but the proportion of new energy vehicles is not as large as that of fuel vehicles, and fuel vehicles still seize a lot of market share through price reduction. And the Qin PLUS DM-i, which has been eye-catching, finally lost to fuel vehicles in January, and its sales are not as good as those of Xingrui and Yidong, which is enough to show that consumers buy sedans, especially family cars, ** is a key factor. With the Qin PLUS DM-i fighting again, Brother Circle believes that the competition in the sedan market will become more and more intense.