Apple's Vision Pro promises to disrupt the way people watch TV at home and use computers at workBecome the "heir" of traditional TVs and Macs
The $3,500 headset blends three-dimensional digital content with the outside world's view, which landed in Apple's offline stores in the United States last Friday.
Vision Pro has entered a market flooded with low-cost competitors such as Meta and HTC, which are mostly confined to the gaming market and have not found a large audience.
In addition,Apple's success in attracting developers has been mixed。Netflix, one of the most popular apps for users, has not developed new apps for Vision Pro, although users can have movies and series on the device's web browser.
YouTube also said it doesn't plan to launch a new app for Vision Pro, but users can access it using Apple's built-in Safari web browser. According to people familiar with the matter, Spotify, a streaming service, also did not develop an app for the launch of the product.
However, this ** expensive headset comes with a custom computing chip and a hard-to-manufacture display, which is not available to competitors. Analysts who have tried the headset say that the Vision Pro features could pose a threat to almost any large 2D screen at home or work.
The Disney Company has been working with Apple for yearsDevelop an app for the launch of Vision Pro, which is the latest example in the history of the two companies' collaboration.
Aaron Laberge, Chief Technology Officer at Disney Entertainment, said: "When we looked at this product, it was clear that it was a brand new product for us'Canvas', allowing us to tell stories in a way that we have never seen before. So we'd love to do something about that and expand ourselves with that. ”
The Disney+ app can immerse moviegoers in different environments
Viewers can fly aboard a virtual X-34 glider, land on the planet Tatooine, and Star Wars: The Force Awakens, just like a drive-in movie theater in the future; Or inside the Avengers Tower in Midtown Manhattan** Avengers: Terminator.
Viewers will also be able to ** 42 Disney 3D movies, including box office hits Avatar: The Way of Water, Black Panther, and Inside Out.
"Filmmakers like 'The Lion King' director Jon F**Reau and 'Avatar' director James Cameron are interested in telling stories in new ways," said James Voris, chief technology officer at Disney Studios. ”
Disney showed off a video at Apple's Worldwide Developers Conference last June, and will soon launch an experience where users can compete with Marvel Studios' animated What If? >> Interactive.
Laberge saidThe device also opens up new ways to experience live sports events or theme park rides。The Disney+ app is a great example of what Disney does best, which is to bring characters and stories into the real world and bring you closer to the people you care about. ”
The late Apple co-founder Steve Jobs told biographer Walter Isaacson that in the process of developing the next generation of televisions, "I finally cracked it."But it's unclear whether mixed reality devices are exactly what Jobs had in mind
In the eyes of analysts such as Ben Bajarin of Creative Strategies, Vision Pro appears to deliver on that long-standing promise.
"I don't know if that's what Jobs said," Bajarin said'I hacked the TV'meaning. But the platform elements make it more interesting than the TV set that comes out. It can be productivity, it can be social, and it can be a much bigger deal and opportunity than a TV set. ”
One thing is for sure, the expensive Vision Pro won't sell quickly. Bernstein analyst Toni Sacconaghi said in a note to investors that Apple has told its Chain,It is expected to produce only 1 million units。Even so, it could be that Apple has prepared excess capacity ahead of user demand.
"Apple's approach shows that it lacks confidence in whether users will buy immediately without the need for an in-store demo," Saconaghi wrote. ”
However, the high ** is not a big problem for business buyers.
Jay Wright, CEO of Campfire, a startup, noted that the original Mac computer in 1984** was equivalent to nearly $7,500 today. But small businesses flock to Mac because of its ability to create and print files.
Wright also said, "It's important to recognize that the Vision Pro is not a consumer accessory device like the Apple WatchIt's a completely new computing platform。In my opinion, this is more of a product after the Mac than an iPhone. ”
The original article was written by Agency Staff, and the Chinese content was compiled by the met**ersehub team, if you need it, please contact us.