BYD helped the Songhua River Ice Skating Marathon to create a golden track to help the ice and snow

Mondo Sports Updated on 2024-02-03

On the Songhua River in the cold winter, what kind of sparks will be generated when the passionate skating marathon challenge meets BYD, the leader of new energy vehicles?

From January 30th to February 3rd, the first China Jilin Songhua River Ice Skating Marathon Challenge was grandly opened, which is not only a grand event of sports competition, but also a perfect combination of ice and snow tourism, culture and sports. The event launched more than 100 ice and snow entertainment projects, deeply integrated the anti-union culture and folk culture, and created a unique Songhuajiang cultural and creative brand, which can be called a sports event that highlights the style of Jilin, the charm of Baishan, the characteristics of Jingyu and the charm of Songhuajiang.

As an advocate and practitioner of the "Cool the Earth 1" environmental protection action, BYD has been committed to promoting the concept of green travel. In this Songhuajiang Ice Marathon Challenge, BYD not only provided all-round support for the event, but also exhibited the highly anticipated ** models on the spot, including Formula Leopard Leopard 5, Denza D9, N7 and Song L. The unveiling of these models not only added a sense of science and technology and futurism to the event, but also demonstrated BYD's leading strength and innovative spirit in the field of new energy vehicles.

In addition, the event officially put forward a new concept of "Songhua River Skating Natural Track at 42 degrees north latitude". The idea is to highlight the Songhua River's unique geographical location at 42 degrees north latitude and the high-quality natural skating conditions, and to turn the track into an ice and snow sports resort that combines natural beauty and competitive passion. BYD has successfully combined the brand concept with regional culture, and the traditional festival "Lunar New Year on the Songhua River" has been reborn by this event, which not only adds a modern atmosphere, but also injects a strong new impetus into the ice and snow tourism and ice and snow economy of Jilin Province.

BYD's assistance this time not only added highlights to the Songhua River Ice Skating Marathon Challenge, but also provided strong support for Jilin Province to promote the high-quality development of the ice and snow economy in cold regions.

In the future, with the popularization of new energy vehicles and the continuous rise of ice and snow tourism, it is believed that the ice and snow economy of Jilin Province will usher in a broader development prospect. BYD will continue to adhere to the development concept of "green technology, innovation leading", and continue to launch more high-quality new energy vehicle products to meet the diverse needs of consumers. At the same time, BYD will also actively participate in various sports events and public welfare activities, practice corporate social responsibility with practical actions, and contribute more to the development of global environmental protection and national fitness.

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