A few days ago, Geely Automobile Holding Group released its sales data for January 2024, showing that its total sales were 213487 units, a year-on-year increase of 110%, while BYD's sales in January 2024 were 201493 units.
From the brand point of view, the Geely brand sales were 172774 units, of which the Geely Galaxy series sales were 19,223 units, an increase of more than 59% month-on-month, and the cumulative sales of the Geely Galaxy series have exceeded 100,000 units in the eight months since it was launched. The Geely Geometry series sold 20,722 units, a year-on-year increase of about 256%, while the China Star high-end series sold 47,458 units, a year-on-year increase of more than 124%.
The sales volume of the Lynk & Co brand in January was 28,176 units, a year-on-year increase of 155%, of which the Lynk & Co 08 EM-P sold 8,816 units in January, and the cumulative sales volume exceeded 40,000 units in the four months of its launch.
The sales volume of the ZEEKR brand in January was 12,537 units, an increase of 302% over the same period last year, and the launch of ZEEKR 007 provided a lot of help for the growth of sales.
In terms of model classification, pure electric models and plug-in hybrid models sold a total of 65,826 units in January, accounting for 30% of all model sales8%, indicating that the proportion of new energy vehicle sales is increasing.
Geely Automobile Holding Group achieved sales of more than 210,000 units in January 2024, which can be seen as a reflection of the success of the multi-brand strategy, especially Zeekr Automobile, the product power of some products is relatively prominent, so we can **, the competition between Geely and BYD in 2024 will be more fierce than expected.