Rhino Entertainment Original
Wen Nam Rumin Edited by Park Fang
The Spring Festival stalls in full swing have finally come to an end, and the market will usher in a relative low tide.
And the so-called low tide in March in this calendar year is often supported by some Hollywood account-sharing films, using their size advantages as a transition, and this year is no exception, with "Dune 2", "Kung Fu Panda 4" and "Godzilla vs. Kong 2" to lead. Chinese films in the Spring Festival have made a good start, so can Hollywood blockbusters usher in a wave of turnarounds?
In the past year, Hollywood has taken a slump
In the past 2023, the mainland market has received a total of 549300 million box office, compared with 641 at the peak in 2019500 million has a significant decline. But judging from the breakdown of the data, in fact, the share of domestic films is not only not **, but from 411 in 2019800 million ** to 460100 million. This means that the decline of Hollywood blockbusters is extremely alarming.
In just a few years, the share of imported films has dropped from 23 billion to a mere 8.9 billion, most of which comes from the decline of Hollywood's big score. Such a rapid decline is very unusual, and Hollywood blockbusters are collapsing at a rate that is visible to the naked eye, and it is an irreversible, sustainable decline. From the original dual-core drive to today's single-core, this is also an important reason for the continuous decline of the entire domestic market.
The specific reasons are not known, but there have been many analyses in the past. In short, such a huge decline is far from being defined by aesthetic fatigue, but by the sudden change of the entire ideology and the entire social environment. In this big environment, the decline of Hollywood blockbusters is just a small reflection of the big trend. In short, judging from the current situation, the whole trend is difficult to reverse in the short term.
Of course, no matter what, quality will always be one of the variables, and excellent quality will play a large role in resisting declines. In the face of these Hollywood blockbusters at the beginning of 2024, all of them are quite weighty, and it is more practical to stop the decline without ushering in a wave of strong **, after all, imported films are also an important part of the entire market. And whether the popularity of this wave of Spring Festival stalls can continue to the next March will also be worth paying attention to.
Led by Hollywood, can the market stop falling
Throughout March, there were 4 Hollywood blockbusters in one go. From "Mrs. Spider" at the beginning of the month to "Godzilla vs. Kong 2" at the end of the month, so many blockbusters were taken out at the beginning of the year, which was a great benefit to the weak March. For the current market, it is a great help to the situation that there are no films to watch after the Spring Festival, and the performance of these big accounts also determines the market trend of Hollywood blockbusters throughout the year.
Let's take a look at "Mrs. Spider" developed by Marvel & Sony, which will land in the mainland market on March 1. The film suffered a heavy blow in North America, only opening more than $15 million in the first week, the box office was quite dismal, and some overseas markets were also very unbearable, and the loss situation was inevitable. The reason for the film's poor performance is more related to the sluggish word-of-mouth, and even Rotten Tomatoes in North America is only 12%, becoming a contender for the worst commercial film of the year.
In terms of the mainland market, it may continue the performance momentum of the entire global market, and judging from the current situation and the popularity of the film, the film will also usher in a disastrous performance in the mainland market, which may not be as good as last year"Captain Marvel 2", which has a box office of 100 million, has a high probability of only 10 million performances. Marvel's poor quality control in recent years has made the market performance worse.
followed by the finale "Dune 2", the film is likely to be the most anticipated film by critics and fans in 2024, and it is also the most eye-catching film practitioner in mainland China. Since watching "Dune" in 2021, the expectation for the second part, the strong sense of hunger and thirst, have made countless fans suffer. After being released many times, now this "Dune 2" is finally coming.
At present, the film has ushered in a mountain of praise, with 97% on Rotten Tomatoes in North America, higher than 83% of the first part, and the overall review is far better than the first one. When the pre-sale of the film was just opened, the North American pre-sale** was paralyzed for a while, and it is bound to get very good results, and it is expected to achieve box office results far exceeding the first one, and even be able to compete for the title of Hollywood's best commercial film in the entire 2024.
In terms of the mainland market, the current popularity of the film is extremely high, and the cumulative number of people who want to watch it on the two major platforms of Maoyan and Taopiaopiao has exceeded 300,000, and the market performance is also very optimistic. Once in 2021, "Dune" won 25.3 billion results, and the next "Dune 2" is still optimistic about a solid performance, or it may become one of the few Hollywood movies this year with a sequel that surpasses the first one at the box office.
The latter two are the ballast stones of the market throughout March. The release of "Kung Fu Panda 4" is believed to be able to help the entire market. In 2008, "Kung Fu Panda" won 1The astonishing results of 8.6 billion, including the record of 600 million in "Kung Fu Panda 2" and the 1 billion mark in "Kung Fu Panda 3", have witnessed that this is the most leading Hollywood movie.
Now, after 8 years, "Kung Fu Panda 4" is coming again, and its mainland market is undoubtedly its heavy position, whether it is Huang Bo's participation in dubbing, or the image of 5-meter Po in Universal Studios Beijing, it proves that Universal Pictures attaches great importance to the mainland market. In addition, the film will be screened on March 9, which is still relatively rare for Hollywood blockbusters to be screened. The next suspense lies in whether the film can continue to hit the 1 billion mark and return to the ranks of head animation.
"Godzilla vs. Kong 2" at the end of March also has a large volume. The first film scored an astonishing 1.3 billion+ in March 2021, saving the entire March market and winning the runner-up position of Hollywood's account-sharing films in 2021. Now the schedule of the sequel "Godzilla vs. Kong 2" is completely the same as the first one, and it will also play a strong role in rescuing the market.
If you look at the market trend of Hollywood in recent years, these action sci-fi films have ushered in a decline to varying degrees over time, and many of them have even been cut in half. Now this "Godzilla vs. Kong 2" will most likely usher in the fate of decline. Of course, the film still has a certain basic disk, and it will be interesting to see if it can keep the order of 1 billion in the future.
In this cold period in March, 4 Hollywood movies will help the entire sluggish market tide over the difficulties, they play each other is not only crucial, but also play a great role as a weather vane, you must know that there will be "Despicable Me 3", "Rise of the Planet of the Apes 4" and other Hollywood blockbusters later this year. Looking forward to the recovery of Hollywood films, after all, this is crucial for the whole year**.