To solve the problem of online sales chaos in the pharmaceutical market, we need to start from many aspects, and the following are some possible solutions: First, supervision should be strengthened to standardize drugs. Relevant regulations can be issued to require pharmaceutical companies to clearly label the drug and stipulate the reasonable scope of the drug. At the same time, the supervision of pharmaceutical companies should also be strengthened, and severe penalties should be imposed on enterprises that violate the regulations. Second, pharmaceutical companies should strengthen self-discipline and abide by industry norms. Enterprises can spontaneously organize industry associations, formulate the best norms in the industry, and supervise each other's implementation. Enterprises should also strengthen their own informatization construction, establish a sound drug management system, and ensure that the drugs on the drug are consistent with those of physical pharmacies. In addition, consumers should also raise awareness of drugs** and choose formal channels to buy drugs. Consumers can understand the market of drugs by comparing prices and querying drug information, so as to avoid being deceived by drugs. Finally, Internet platforms should also assume the responsibility of supervision and control the drug **. The platform can establish a sound review mechanism to intercept or remove abnormal drugs from the shelves. At the same time, the platform should also strengthen cooperation with pharmaceutical companies to promote the transparency and standardization of drugs. At the same time, pharmaceutical companies can use tools similar to Cloud Medicine Manager to supervise the situation of product channels and product flow in real time, so as to achieve real-time insight into the market.
Solving the problem of chaotic online sales in the pharmaceutical market requires the joint efforts of enterprises, consumers and Internet platforms. Only in this way can we protect the rights and interests of consumers and promote the healthy development of the pharmaceutical industry.
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