In the wave of consumption recovery in 2023, we have witnessed strong growth drivers for franchises, especially in the F&B sector. From KFC and Luckin Coffee to Michelle Bingcheng, these brands have expanded rapidly to become the best in the industry. What is the secret of their success? Today, we will reveal the secrets one by one.
1. KFC: Standardization and digitalization are the keys to success
As the first international restaurant brand to break through 10,000 stores in China, the secret of KFC's success lies in standardization and digitalization. By ensuring uniformity of products and services, KFC achieves replicability and improves operational efficiency. Digitalization helps refined management, so that all links can be effectively monitored and optimized. This strategy of attention to detail and customer experience makes KFC stand out from the fierce market competition.
2. Luckin Coffee: strategic layout of rapid expansion and sinking market
Luckin Coffee has achieved 10,000 stores in less than 6 years and has become a leader in domestic chain coffee brands. The key to its success lies in its high self-operation rate, brand building and scale advantages. Through the directional point franchise model, Luckin further sinks into the market and covers more consumption scenarios. This strategic adjustment not only helps to expand market share, but also brings more business opportunities for franchisees. Luckin's successful experience provides valuable lessons for other F&B brands.
3. Mixue Bingcheng: the road of 10,000 stores driven by chain management and innovation
Michelle Ice City with more than 2With 90,000 stores, it became the largest ready-made beverage company in China. The key to its success lies in strengthening the management of the first chain and ensuring the rapid delivery of raw materials and cost optimization through its own logistics system. At the same time, Mixue Bingcheng continues to innovate and launch new products and marketing strategies that meet market demand, attracting a large number of loyal customers. This model of reducing costs and increasing efficiency based on the volume of stores and strengthening the first chain provides strong support for catering enterprises to achieve rapid expansion.
4. Juewei Food: Franchise model and growth strategy for investment expansion
Juewei Food has taken the lead in the lo-mei track by virtue of its franchise model and scale advantages. Through the establishment of a wholly-owned subsidiary, Wangju Capital and other partners, Juewei not only provided financial support, but also opened up the first chain and channel resources to help the invested enterprises. This strategy not only enhances the brand influence of Juewei, but also strengthens its market position. For F&B companies, innovation and exploring new growth curves are key to sustainable growth.
Conclusion:
From KFC and Luckin Coffee to Michelle Bingcheng and Juewei Food, the road to 10,000 stores of these brands reveals new changes in the consumer market. Mass product and strategy, standardized operation, strong and stable chain support, and digital accelerators are all key factors to their success. With the continuous evolution of the market and the diversification of consumer needs, the road to 10,000 stores will also face new challenges and opportunities. Only companies that continue to innovate and keep up with market trends can be invincible in this era of fierce competition.