KFC announced the grand opening of the 10,000th KFC Beijing-Hangzhou Grand Canal Restaurant at Hangzhou Wulinmen Pier! And start the "10,000 stores celebrate" activity from December 15th to December 20th.Today, the number of KFC stores has exceeded 10,000, and it has officially entered the scale of 10,000 stores. Previously, Yum China disclosed updated future goals at its 2023 Investor Day event in Xi'anIn 2023, the number of net new stores will be adjusted from about 1,200 to about 1,500, and the number of stores will exceed 20,000 in 2026. According to the financial report information for the third quarter of 2023, the company achieved revenue of 29 during the reporting period$1.4 billion, an increase of 853%；Net profit attributable to the parent company was 2$4.4 billion, an increase of 1845%。
KFC God Card.
KFC has become the third brand in China's hamburger fried chicken circuit after Wallace and Zhengxin Chicken Chop to enter the ranks of 10,000 stores, and the sixth restaurant brand in China to enter the 10,000 store club. According to KFC officials, Yum China will continue to expand potential markets in tier-1 cities in the form of flexible stores, accelerate the pace of store expansion, and seize more market share.
KFC can continue to expand and enter the era of 10,000 stores, which is inseparable from its own cutting-edge marketing strategy. The continuous output of popular products and various IP co-branded marketing make everyone memorable"Crazy Thursday", "Sunday Crazy Fight", "OK Three-Piece Set",These successful marketing campaigns have become "trump cards" in the hands of KFC!