Smart landscape and clear sound, humanistic West Lake aesthetics.
Hangzhou West Lake Scenic Area, located at No. 1 Longjing Road, West Lake District, Hangzhou City, Zhejiang, is divided into Lakeside District, Huxin District, Beishan District, Nanshan District and Qiantang District.
There are 122 major scenic spots, including 26 super-grade scenic spots, 25 first-class scenic spots, 39 second-class scenic spots, 21 ** scenic spots, and 11 fourth-class scenic spots.
There are 5 national key cultural relics protection units, 35 provincial cultural relics protection units, 25 municipal cultural relics protection units, and various thematic museums dotted among them.
The formation of "a color of the tower for thirty miles, I don't know where to find the lonely mountain" grand occasion, large to the garden ancient temple, grotto towers, small to the corridor pavilion inscription, are all historical imprints.
It has 9 A-level scenic spots, 89 intangible cultural heritage projects above the district level, and 55 intangible cultural heritage tourism classic scenic spots, productive protection bases, and publicity and display bases.
Continue to write the new rhyme of West Lake and highlight the ancient context.
Give full play to the advantages of the superposition and integration of "scenic spots and world heritage", use operational thinking to amplify the IP effect of West Lake, and create more "highlight moments" with literature and art.
Realize the high-standard protection of the large-scale living heritage of West Lake, so that the heritage can better benefit the people's livelihood, and form a new model of heritage protection and tourism development.
Make full use of the platform advantages of Hangzhou's first digital economy city to expand the brand effect of Zen, tea, Taoism and training.
On the basis of the evaluation of the value of cultural heritage, the circle format is adopted to guide the layout, establish cultural brand IP, and enhance the overall value of West Lake.
With the help of emerging science and technology, we will revive traditional classic business formats, cultivate emerging economic business formats, innovate cultural and artistic interpretations, and promote the quality and efficiency of the overall business formats.
The blueprint of the unity of heaven and man.
China's World Cultural Heritage, China's Top 10 Scenic Spots, National AAAAA-level Tourist Attractions, China's Only Lake Heritage.
Zhejiang Province All-for-One Tourism Demonstration Zone.
The current cultural IP focuses on the two characteristics of "elegance" and "cuteness", and broadens the communication path of cultural brand IP among the young, middle-aged and elderly groups.
Xizi cat's Q version of incense bags, amulets, and postcards are deeply loved by the majority of young people, and the most adorable imperial guard of Faxi Temple, canvas bags are popular on the Internet.
Cultural attractions