In the past two days, Hangzhou Deshou Palace has once again "gone out of the circle" on social **, attracting many bloggers to check in and take pictures. From February 24th to March 3rd, Deoksugung Palace and the luxury brand Armani will open the Asian premiere of the private collection of fragrances in Cifu Palace for a limited time.
The millennium Song Yun culture and international brands have collided with different sparks.
Take a picture here! "In order to echo the theme of this time, I specially chose such an antique costume with a placket, with dragon elements, which has a unique charm." A blogger who watched the exhibition on the spot said that he came to see this cross-border CP, and now Song Yun culture has also attracted many young people, and everyone is also happy to see the combination of these fashion brands and national tide.
There are many cases of international brands falling in love with traditional Chinese culture, from the collaboration between the Palace Museum in Beijing and the French watch brand Cartier, to the horse-faced skirt launched by Dior, more and more international brands are now choosing traditional Chinese culture.
This perfume exhibition is a new breakthrough in the first exhibition of Deoksugung Fashion, which further enhances the spatial value and fashion volume of Deoksugung Palace. In the view of Zhang Dingyi, general manager of Deoksugung Commercial Operation Company, in the past two years, fashion brands have tended to combine with China's ancient style or natural landscape elements, and reflect the brand's new positioning and tonality through the collision of different cultures.
What value can Deoksugung bring to these fashion brands? Zhang Dingyi introduced that fashion brands value the genes of Song Yun culture, on the one hand, Song Yun's minimalist aesthetics, on the other hand, the brand's main product culture, the combination of the two, the Song Yun culture gene and the commercial value of the brand are highly integrated, for today's young people, but also more able to win their love.
It is understood that since the opening of the museum in November 2022, Deoksugung Palace has successively ushered in fashion shows such as Mao Geping's "Song Feng Yayun" plastic art show and the "Han Silk Award" finals, further amplifying the big IP of "Deoksugung Palace" and making fashion creativity and oriental aesthetics perfectly blended. In the next step, Shangcheng Cultural and Commercial Tourism Group will continue to introduce high-quality first-time launches, first-time exhibitions, and first-show activities to create a vane of consumption trends.