On January 31, the series of activities of "Happy Tour Shanghai for the New Year" Yangpu intangible cultural heritage into the business district was held in Bailian Festival Shopping Center, Wujiaochang, Yangpu District. The event was hosted by the Yangpu District Culture and Tourism Bureau, jointly organized by the Yangpu District Cultural Center and Bailian Festival One City Shopping Center, and supported by the Shanghai Monopod Art Inheritance Center (Shanghai People's Burlesque Troupe).
Intangible cultural heritage market, Huimin cultural performances,
Write Spring Festival couplets to send blessings.
The public in a splendid event.
Start a new chapter in the new year.
Let's take a look
spring festival
Nostalgia does not drop the line, and the "flowers" are splendid
Who stole my heart ...... secretlyAs soon as the smash hit song "Stealing Hearts" was sung, it was immediately greeted with excited cheers and applause from the audience. In the afternoon of the same day, the hall of Bailian Festival One City Shopping Center was very lively, and the District Cultural Center and Shanghai Monologue Art Inheritance Center (Shanghai People's Burlesque Troupe) brought a splendid and elegant cultural performance for the people.
The professional cadres of the Yangpu District Cultural Center not only performed "Stealing Hearts", but also presented a female duet "Good Luck Coming", rendering the prosperous holiday atmosphere. Funny masters Pan Qianwei and Chen Liang brought the one-legged play "Singing the Yangtze River Delta", which integrated Shanghainese culture and traditional opera to rejuvenate it; Shanghai rap, saxophone performance, magic and other professional troupe performances set off bursts of laughter ......
Singing and burlesque are what our Shanghai audience likes, and it's very interesting to watch them talk about it. Ms. Ji, a resident of the surrounding area, came to the Wujiaochang business district to shop, and happened to be attracted by the performance, and stopped to watch until the end of the performance, "The taste of the New Year came out at once!" ”
The red lanterns are hung high, and the dragon and lion dances are wonderful. In this performance, the cheerful and passionate sound of gongs and drums alternated with bright and melodious string music, pushing the atmosphere to a climax again and again. In order to express the blessings of the New Year, the event also presented Spring Festival couplets to the representatives of Bailian Youyi City enterprises to send the warmth of the New Year.
Intangible cultural heritage enters the business district, and the tradition sends blessings
An intangible cultural heritage market was also set up at the event site, where craftsmen set up stalls on the spot, bringing wheat straw paintings, sachets, dough sculptures, kites, buckles, cloth paintings, paper-cutting, candy blowers, sugar paintings, straw weaving and many other interesting intangible cultural heritage folk projects, which were quite eye-catching.
I saw that many citizens were choosing traditional New Year's gifts while experiencing intangible cultural heritage skills, and Ms. Li and her children participated in them. "For the New Year, we still have to have a little New Year's flavor. An intangible cultural heritage market like this has a very good atmosphere. Ms. Li bought some candy paintings to celebrate the festival early with her children, "Eating candy paintings and pasting Spring Festival couplets feels like returning to the Spring Festival when I was a child." ”
In addition to the market, calligraphers from the Shanghai Calligraphers Association and professional cadres of the District Cultural Center waved on the spot to write Spring Festival couplets to send blessings and convey beautiful New Year blessings.
On the occasion of the advent of the New Year, this event aims to use the business district as the vitality carrier of public cultural services, enhance the consumption experience of the business district with public cultural services, and hold a series of activities such as intangible cultural heritage folk market, calligraphers' New Year blessings, and cultural performances for the people, so as to enrich the spiritual and cultural life of the masses, create a happy, peaceful, lively and festive atmosphere of the Chinese New Year, and further promote the upgrading of the quality of the business district, realize the high-quality development of the integration of culture, tourism and commerce, and send a cultural "feast" full of New Year's flavor to the general public.
It is reported that Yangpu's "intangible cultural heritage into the business district" series of activities will introduce excellent art projects into the Wujiaochang business district in an innovative way of "culture, commerce and intangible cultural heritage", promote the integration of art and commerce, provide impetus for the construction of a public cultural service system and the exploration of new performing arts spaces, empower transformation and upgrading with "culture +", provide multicultural services for the general public and friends, activate more public cultural services to activate the new momentum of the business district, and promote new consumption of cultural tourism.
Text **: Tang Shunjia.
Editor: Xi Yuxuan.
*Please indicate that it is from Shanghai Yangpu official WeChat.