Recently, J&T Express has caused an uproar because of its use of Messi as its spokesperson. Netizens expressed their dissatisfaction with J&T Express and asked for a change of spokesperson. J&T Express Company responded: "J&T has no shortage of resources. The earth will turn around without anyone, and the pole rabbit is really not worse than you. However, such a response has caused more controversy. After the matter fermented, the J&T guy changed his name and surname, saying that he was just a J&T brother, which did not represent the official attitude. However, many netizens expressed disbelief in such statements. In the context of this escalating controversy, this article will delve into the collapse of J&T Express.
1. Insulting Hong Kong is tantamount to insulting the motherland
2. The attitude of the spokesperson of J&T is arrogant
3. J&T Express offended all Chinese
4. Brother J&T's denial has aroused more questions
1. The purchased express was sent to J&T, and netizens returned it
2, the J&T family will replace you if they don't change Messi
3. Merchants have also returned and refused to accept J&T
1. There are many domestic express companies
2. Merchants begin to look for other reliable express partners
1. The company should actively respond to the questions of netizens
2. The spokesperson involved should make a public apology
3. Strengthen the company's image publicity and restore consumer trust
1. The company's attitude determines everything
2. The power of consumers should not be underestimated
1. Insulting Hong Kong is tantamount to insulting the motherland
J&T Express chose Messi as its spokesperson, which caused dissatisfaction and anger among many netizens. The cause of the incident was Messi's arrogant attitude in Hong Kong and he switched to playing in Japan. As a part of China, Hong Kong represents the interests of the motherland. If a company chooses to use such an insulting person as its spokesperson, it is undoubtedly insulting our motherland. This kind of behavior that deviates from patriotism has caused J&T Express to cause dissatisfaction among many netizens.
Read more: Hong Kong is a special administrative region of China and enjoys a high degree of autonomy. However, Messi, as a foreigner, chose to show arrogance in Hong Kong, which made many Chinese angry and disappointed. This has also sparked a boycott and criticism of Messi, with many saying they will no longer support Messi and Messi-related brands.
2. The attitude of the spokesperson of J&T is arrogant
J&T Express chose Messi as its spokesperson, not only because of his popularity and influence, but also because of his arrogant attitude. Messi has repeatedly shown disdain and impatience in front of **, which is contrary to the image and values of J&T Express. As an enterprise in the service industry, J&T Express should focus on user experience and service quality, rather than only pursuing the fame and benefits of the spokesperson.
Read more: In today's society, the image and attitude of a brand ambassador are crucial to shaping a corporate image. The arrogant and unfriendly attitude of a spokesperson can leave a negative impression on consumers, leading to damage to the brand image, which can ultimately lead to a decline in sales and the loss of users.
3. J&T Express offended all Chinese
J&T Express chose Messi as its spokesperson, on the one hand, it wants to enhance the brand's popularity through Messi's influence, and on the other hand, it is also to cater to young consumers. However, they ignore the important fact that this decision may offend all Chinese. As a company operating in China, J&T Express should pay more attention to the needs of the local market and the attitude of consumers. If companies do not respect the feelings and emotions of Chinese, it is difficult to gain consumer recognition and support.
Read more: In the context of globalization, companies should pay more attention to cross-cultural communication and understanding. Respect for local culture and values is key to a company's success in the international market. When choosing a spokesperson, companies should consider how well the spokesperson fits into their brand, as well as their influence and attractiveness to the local market.
4. Brother J&T's denial has aroused more questions
J&T Express said afterwards that J&T Brother is just a netizen and does not represent the company's attitude. However, such a response has aroused more questions from netizens. Why is Brother J&T not an official gesture? If it's really an ordinary netizen, why don't you come out and make a statement as soon as possible? Such silence undoubtedly makes people doubt J&T Express's attitude and handling of the incident. In a society with a high degree of transparency, companies should learn to correctly understand and respect the demands of consumers, and respond to and answer their concerns and dissatisfaction in a timely manner.
Read more: In crisis communications, a company's reputation and image are often determined by how it responds to and handles incidents. If a company does not have the ability to respond to consumer questions and dissatisfaction in a timely manner, then it is likely to lose the trust and support of consumers. Businesses should learn to maintain transparency and communication, respond positively to societal concerns and concerns, resolve crises in a timely manner, and restore good relationships with consumers.
1. The purchased express was sent to J&T, and netizens returned it
In the face of the controversy caused by J&T Express's use of Messi as a spokesperson, many netizens said that they would refuse and return J&T Express. J&T Express's credit has been severely affected, and consumers have begun to doubt its reliability and service quality. When buying express delivery, if it is found to be J&T Express, many consumers would rather spend more money to choose other courier companies than choose J&T Express. This also brought a certain loss to J&T Express.
Read more: Consumers tend to consider many factors when purchasing goods or services, including brand reputation, product quality, ** and service. If a courier company sparks controversy because of the actions of its spokesperson, consumers are likely to have concerns and concerns. They would rather choose a reputable courier company with excellent service than take the risk of using the controversial J&T Express.
2, the J&T family will replace you if they don't change Messi
J&T Express chose Messi as its spokesperson, which undoubtedly offended many consumers. Although J&T Express claims that "J&T has no shortage of resources", in fact, the express delivery market is highly competitive, and there are many other courier companies to choose from. In the face of strong demands from consumers, if J&T Express is unwilling to change the spokesperson, then consumers are likely to choose other courier companies and ignore J&T Express invisibly.
Extended reading: In the competitive environment of the market economy, enterprises should learn to respect and understand the needs and demands of consumers. If a company is unwilling to listen to the suggestions and opinions of consumers, then it may lose its competitiveness in the market and face problems such as broken capital chains. Therefore, J&T Express should take the opinions and requirements of consumers seriously and take timely measures to solve problems in order to maintain its market position and brand image.
3. Merchants have also returned and refused to accept J&T
As a professional express delivery service provider, J&T Express not only provides logistics services for individual consumers, but also for various enterprises and institutions. However, due to the recent controversy over the spokesperson, many merchants have also stated that they will no longer cooperate with J&T Express and begin to look for other reliable express partners. This puts J&T Express at risk of significant partner loss and revenue loss.
Extended reading: The survival of enterprises is inseparable from the support and recognition of consumers, especially in the highly competitive express delivery market. If a company triggers consumer dissatisfaction and resistance because of a dispute over its spokesperson, then it will face serious market risks. The merchant's return and refusal behavior will not only affect the business volume and revenue of J&T Express, but also may leave a negative impression on other consumers, resulting in more user loss.
1. There are many domestic express companies
In China's express delivery market, there are many express companies, including well-known brands such as Shentong, SF Express, JD.com, and Yuantong. These courier companies have a competitive advantage in terms of market share, service quality, and brand reputation. In contrast, J&T Express, as a relatively small courier company, is likely to be squeezed out of the market by other courier companies if it cannot resolve the spokesperson controversy in a timely manner.
2. Merchants begin to look for other reliable express partners
As the demander of express delivery services, merchants pay more attention to the quality of service and the reliability of express delivery. Once J&T Express's credibility and reputation are damaged, merchants are likely to start looking for other reliable courier partners. This will bring significant competitive pressure to J&T Express, which may lead to customer loss and business decline.
1. The company should actively respond to the questions of netizens
J&T Express should actively respond to the questions and dissatisfaction of consumers and netizens. As an enterprise in the service industry, J&T Express should pay attention to the opinions and needs of consumers, answer their questions and solve their problems in a timely manner. Through public channels, such as social **, official**, etc., an official statement can be issued to explain the reasons why J&T Express chose Messi as the spokesperson, apologize to consumers, and promise to pay attention to consumers' opinions and take measures to improve service quality.
2. The spokesperson involved should make a public apology
Messi, as the spokesperson of J&T Express, his words and deeds have had a negative impact on J&T Express. Messi should recognize his mistake, apologize publicly, and express respect and apology for Chinese consumers. Through such a move, it can alleviate consumer dissatisfaction and anger, and also help to rebuild the image and credibility of J&T Express.
3. Strengthen the company's image publicity and restore consumer trust
J&T Express should strengthen the company's image publicity and convey the brand concept and service concept of J&T Express to consumers through various channels. By publicizing the company's past achievements and honors, the company's professionalism and reliability can be demonstrated to regain the trust and support of consumers.
1. The company's attitude determines everything
As an enterprise, J&T Express's image and reputation are directly related to the company's survival and development. Therefore, companies should take consumers' opinions and demands seriously, take timely measures to solve problems, and respond to consumers' questions and dissatisfaction in a timely manner to maintain a good brand image and reputation.
2. The power of consumers should not be underestimated
Consumers are the lifeblood and supporters of businesses, and their opinions and needs should be taken seriously. If a business ignores the voice and demands of consumers, then it is likely to lose its advantage in the market competition and may even trigger a crisis. Businesses should learn to listen to consumers' opinions and needs, respond and solve problems in a timely manner to maintain consumers' trust and support.
Looking forward to the future, J&T Express should strengthen the management and maintenance of the brand image, improve the quality of service, and ensure customer satisfaction. At the same time, businesses should choose their spokespeople carefully to ensure that their image and words and actions are in line with the values of consumers. Through these efforts, J&T Express is expected to overcome the current predicament, rebuild trust, and achieve sustainable development.