In the past few days, J&T Express has become the focus of attention because of its cooperation with Messi. In general, in the face of the negative impact of the spokesperson, the brand owner will often quickly disconnect from the relationship to avoid being implicated. However, J&T showed a different confidence, openly scolding netizens on social accounts, not afraid of doubts, but full of defensive words.
As an in-depth partner of Pinduoduo, J&T Express is known for its first-class war, and has gained a huge market share through this move, which may also be one of the reasons why they promote that there is no shortage of merchant resources. However, the rhetoric of the moment has caused trouble for many businesses.
Many netizens have said that they have clearly informed the merchant that they will refuse to accept all packages sent by J&T Express, and have announced their own rejection records. Some merchants have also stated that they have begun to encounter a large number of rejections, especially during the year-end and New Year holidays, and the high courier costs and inconvenient circulation will bring them significant losses.
As a result, some merchants began to complain and hoped that everyone would deal with it calmly. Although everyone's mood is understandable, in the short term, this cannot shake the foundation of J&T, and it is only the merchants who are hurt. Of course, if this situation continues, we do not rule out seeking other express channels, but merchants need a transition period.
At present, J&T has not responded positively to this matter. As an international logistics company covering many countries in Southeast Asia, J&T has ushered in rapid development in China in just a few years. However, there are many courier service providers in China, so it is not without other options. It is incomprehensible that the official employees who speak outrageously do not represent the overall image of the company.