On January 24, the 2023 annual marketing meeting of Sany Industrial Vehicle was held in Sany Changsha Industrial Park, and more than 100 people including Sany Group, Sany Industrial Vehicle and first-class business leaders were invited to participate in this meeting.
The first business symposium held in the morning reviewed the performance of the industrial vehicle channel in the past year, and discussed the overall thinking and business strategy for 2024.
Mr. Yu Hongfu, President of Sany Heavy Industry, instructed that first of all, it is to operate customers and realize business expansion, which is the empowerment of leading businessmen. Secondly, it is necessary to have a good product support system, and to focus on the new electric hybrid products, which can completely replace fuel products, and the fuel saving rate allows customers to benefit more. The truck should guide the channel to do a good job in service and train good service engineers. Third, it is necessary to have a channel priority strategy, if the commission merchant and direct sales coexist in the area, the commission quotient should be preferred.
Pure electric to continue to lead, hybrid dump truck Sany industry leader, belongs to the "no one I have" products, to do a good job in market publicity and promotion, the operation of the vehicle to have a long-term strategy.
On the afternoon of the 24th, the 2023 annual marketing work conference kicked off, and at the beginning of the meeting, Mr. Zhou Guoyuan, CEO of the Industrial Vehicle Division, solemnly thanked all the marketing service officers for their hard work and affirmed the achievements of the Industrial Vehicle Division this year. After listening to the report on the marketing and R&D of the industrial vehicle division this year, the performance of the industrial vehicle division this year was summarized, and the current market situation was analyzed, and the achievements and shortcomings of each department this year were commented on, and it was proposed that in the future, we should spare no effort to ensure product quality, quality is the basic premise, and it is the only non-negotiable thing.
Mr. Yi Haibo, general manager of the marketing company, reported on the domestic marketing work of the Industrial Vehicle Division in 2023. 2023 is an extraordinary year for Sany Truck, and great progress has been made in all aspects of operation. In 2024, the main business line of the business division is "electric first."
1. Hybrid volume and international growth". Electrified products should be the first in three ways: product first.
First, the sales volume.
First, quality first.
Mr. Huang Zhenyang, Mr. Dai Xiangbo and Mr. Huang Zhi respectively reported on the competitiveness of Sany Industrial Vehicle products in 2023; In addition, in response to the group's quality upgrading campaign, Mr. Dou Hanyu introduced the quality upgrade work of the industrial vehicle, and the industrial vehicle business department will spare no effort to solve the customer's product quality problems as soon as possible, so that customers can rest assured, worry-free and satisfied.
Each branch reported on the 2024 business plan, and Sany Truck's leading merchants exchanged views on sales volume, market insights, and matters that need to be coordinated by business divisions in 2023.
Mr. Han Shouliang, deputy general manager of the Industrial Vehicle Division, said that in 2023, Sany Industrial Vehicle will be stable and improving. Under the leadership of the board of directors of the group and the joint efforts of everyone, the new energy dump truck will continue to lead the industry in 2023, maintain the first place in sales, and set to achieve new achievements in 2024.
Mr. Wei Changhe, Deputy Chief Engineer, said that in 2024, on the one hand, we will comprehensively promote the second-generation products, which will greatly improve their product adaptability and be more competitive than the first-generation products; On the other hand, we should also increase resource investment and devote ourselves to the research and development of Sany autonomous chassis bridges to fill the gap of lack of competitive products in the industry and enhance product competitiveness.
At the dinner, Mr. Yu Hongfu said that Sany Truck is a new business, and the new cause must have new courage, and we are doing a groundbreaking thing, so that the world can witness the new glory of Sany New Energy Dump Truck!
The Rolling Division commended the 23 years of outstanding marketing service soldiers. Subsequently, Mr. Yi Haibo signed the 2024 sales task with the general manager of each branch and Mr. Zhou Guoyuan, CEO of the Industrial Vehicle Division, and solemnly swore that in the marketing battle in 2024, he will uphold the business philosophy of Sany people for customers, be a man first, then do things, serve customers well, fight the 2024 marketing battle, do not retreat, do not be discouraged, and firmly complete the marketing task!
In 2024, Sany will continue to devote itself to the new energy transportation business of more local enterprises, and always adhere to the brand concept of "customer-centric", actively respond to the national call for "double carbon", deliver green transportation capacity, achieve strong alliance, mutual benefit and win-win results, and will forge ahead with a new attitude and create new achievements!