Apple iPhoneAnnual sales in the Chinese market have fallen by nearly 30 percent, a figure that has shocked the entire tech community. At the same time, the year-ago quarter also saw a double-digit decline in sales, which seems to indicate that sales may continue to decline throughout 2024. In the past decade, it has been dominantApple iPhoneThe position in the Chinese market is in jeopardy. At the same time, competitorsHuaweiwithXiaomihas achieved significant growth in market share and sales, especiallyHuawei, in one fell swoop from 9The market share rose from 5% to 152%, directly withApple iPhoneNew products are competing. ApplesThe contraction in the Chinese market was already evident in the fourth quarter of 2023, when the market share was still 13%, but it fell by 3.3% compared to the same period last year5 percentage points, and the year-on-year sales volume was negative by about 13%. This situation is a direct resultApplesSales revenue increased in other major markets around the world, while only the Chinese market shrank, with a decrease of $3 billion compared to the same period last yearApplesThe contribution of global revenue also fell to about 17%, the lowest level in nearly four years.
Expanding: This huge change in the Chinese market is significant and has shocked the entire tech industry. Apple iPhoneThe decline not only reflects the change in consumer preferences, but also highlights itHuaweiwithXiaomiand other domestic brands in the domestic market. WhileHuaweiReleased as a representative of Chinese technology companiesmate60The series led to a nationwide rush to buy, a situation that continues to this day. It can be said thatAppleswithHuaweiXiaomiThe competition between them has become more and more fierce, and the Chinese market has become a major oneSmartphonesOne of the focal points of brand competition.
ApplesThe main reasons for the downturn in the Chinese market are:HuaweiwithXiaomiand other local brands, as well as high-end flagshipsMobile phones's strong comeback. In August last year,HuaweiReleased a company equipped with its own Kirin chipmate60seriesMobile phones, once launched, caused a rush in the market. AlthoughApple iPhoneIt still has excellent overall product strength, but in the face of likemate60Such a domestic flagship model has lost its previous advantages. It is worth mentioning that nowadays, for the sake of information security and other considerations, many state-owned enterprises and institutions are prohibited from purchasingApplesand other foreign brandsMobile phones, which also led toHuaweiXiaomiand other local brands have further climbed sales, whileApplesThe market space is constantly being challenged.
Expanding:Apple iPhoneThe inflection point facing the Chinese market has arrived. HuaweiwithXiaomiand other domestic brands aimed at the high-end market and launched a series of amazing new products, especiallyHuaweimate60The advent of the series is even more eye-catching for consumers. This change in product strength and market reputation has a direct impactApplesPosition in the Chinese market. At the same time, some domestic units have also begun to restrict the purchase of employees for reasons such as information securityApplesand other imported brandsMobile phones, which is also forHuaweiXiaomiand other local brands provide more room for growth.
In the face of the continued downturn in the Chinese marketApplesCEO TimCookIn the most recent quarterly earnings report**Meetingssaid that the Chinese market is still a very important marketApplesMore resources will continue to be invested to stimulate demand. However, pricing alone** and channel building can be difficult to turn aroundApplesDecline in the Chinese market. ApplesIt is necessary to face the needs of Chinese consumers and the changes in brand identity, and adjust product strategy and market positioning in a timely manneriphoneRediscover the momentum of growth.
Expand: TimCookForApplesThe situation in the Chinese market is deeply worried, and he is**MeetingsShang said with deep feeling that the challenges of the Chinese market must be taken seriously. As a global tech giant,ApplesWe have to re-examine our interactions with the Chinese market to regain market with products and services that are more in line with the needs of Chinese consumers. This move is forApplesIt's not easy, but it's a cautious one that must be taken.
ApplesIn the face of the challenges of the Chinese market, it is necessary to take a series of effective measures to enhance its competitiveness. First of all, product design and services should be further localized to be closer to the needs of Chinese users. At the same time, increase the research and development and application of new technologies and improve the innovation of productsApplesIt has to be done. In addition, adjusting product pricing to reach users in different price segments is also a top priority. Strengthen the construction of offline channels, improve the shopping experience, and strengthen brand localization marketingApplesA key move to respond to changes in the Chinese market.
Expanding:ApplesThe dilemma in the Chinese market requires them to adjust. First of all, we need to increase investment in localized design and services, and have an in-depth understanding of the cultural characteristics and consumer needs of Chinese users, so as to truly win the recognition of consumers. Secondly,ApplesIt is necessary to increase research and development efforts in technology, constantly bring forth the new, and make continuous breakthroughs in the application of new technologies. In addition, by reasonablePricing strategy, comprehensive channel construction and brand localization marketingApplesIn order to regain the favor of consumers in the Chinese market and achieve market share growth.
ApplesThe downturn in the Chinese market, while worrying, is also a turning point. The potential of the Chinese market is still huge, as long asApplesAble to adjust strategies in a timely manner, follow the trend, and believeiphoneThere is still a chance to get back on the path of growth. ApplesIt is necessary to accelerate the pace of innovation in the Chinese market and provide products and services that are more in line with the tastes of Chinese users. Only in this way can consumer interest be re-energizediphoneThe enthusiasm for buying has truly won the trust and support of Chinese consumers.
Expanding:ApplesThe dilemma is not a desperate situation, but a turning point. The Chinese market is the largest in the worldSmartphonesThere are still huge business opportunities in the market. ApplesIt is necessary to take advantage of the trend, actively adjust strategies, increase innovation, and meet the needs of Chinese consumers in order to regain market share. In this time of change,ApplesWe must be keen to grasp the opportunities, keep up with the pace of the Chinese market, and believe that through unremitting efforts and innovationiphoneIt will be able to shine in China's blue ocean market again.