Written byTu Yanping.
EditLiu Baohua.
DesignDivision Chao.
For the whole year of 2023, only 5 of the 14 mainstream joint ventures in China's auto market have achieved positive growth, while the remaining 9 have negative growth.
The highest growth rates were Jiangling Ford and Yueda Kia, which grew respectively. 20%。
The biggest decliners were Dongfeng Citroen Automobile and Dongfeng Nissan, which fell respectively. 31%。
The 14 joint venture car companies can be divided into four echelons:
The first echelon (annual sales of more than 1 million vehicles): two German and one American are in the top three.
FAW-Volkswagen's annual sales reached 1910205 units, achieving 480% growth. SAIC Volkswagen's annual sales were 1215003 units, down 8% year-on-year01%。SAIC-GM, which is also part of the SAIC Group, is 14The growth rate was negative by 45%, and the annual sales volume was 1001017 units.
The second echelon (annual sales of 500,000-1 million units): five Japanese companies are in the middle.
GAC Toyota's annual sales were 950008 units, slightly higher than FAW Toyota's 800018 units, but down 5 percent year-on-year47%, while FAW Toyota increased by 410%, which is the only positive growth among Japanese automakers.
Dongfeng Nissan's annual sales were 673705 units, a decline of 2531%, which is the largest decline among Japanese car companies.
Guangqi Honda and Dongfeng Honda sold 620469 and 613712 respectively, both declining, respectively. 90%。
The third echelon (annual sales of 100,000-500,000 units): both Koreans are growing positively, and the other is declining.
Beijing Hyundai's annual sales volume is 2570,000 units, achieved 2A slight increase of 8%.
Changan Ford's annual sales were 233122 units, down 7% year-on-year13%。
Yueda Kia's annual sales were 166395 units, an increase of 3120%, the results are impressive.
The fourth echelon (annual sales of less than 100,000 units): one Japanese and one French are both experiencing negative growth, and one American is growing strongly.
Changan Mazda's annual sales were 88,662 units, down 1477%。
DPCA slid 3581%, with annual sales of 80,345 units.
JMC Ford achieved 55A positive growth of 57%, with sales reaching 75,129 units, ranking at the bottom of the list.
On the whole, the situation is not optimistic. Among the 14 joint venture car companies, 5 increased and 9 decreased, and only 36% of the enterprises had positive growth.
From the perspective of the entire market**, the market share of joint venture car companies is also being further eroded.
According to the data of the Passenger Car Association, the market share of mainstream joint ventures from 2020 to 2023 is in order. 5%, showing a downward trend year by year.
In terms of growth rate, in 2023, the overall growth rate of China's passenger car market will be 57%, of which the growth rate of luxury brands was 101%, the growth rate of independent brands is 158%, and the growth rate of mainstream joint ventures was -79%。
In terms of series, among the joint ventures, only the German automaker achieved 3The positive growth rate of 1% is -18%, -9 for Japanese9%, and -7 in Korean5%, the performance of the French system declined most significantly, with a growth rate of -389%。
Today, with the rapid development of independent brands, joint venture car companies are gradually losing their armor, and the aura of the past is no longer there.
If you don't advance, you will retreat. The joint venture car companies that do not want to fall in love with the war have or will withdraw from the Chinese market, and those who remain are struggling to think of a way out and are determined to fight against the water.
In 2023, we see that some changes are already happening. In addition to rapidly promoting product self-development and deepening localized R&D, many joint venture car companies are also actively exploring new joint venture models in the new era, launching independent new energy sub-brands, and expanding export business.
1.FAW-Volkswagen
In 2023, FAW-Volkswagen delivered 1910205 vehicles, a year-on-year increase of 48%, achieve 86% market share, to achieve the annual business target.
In December 2022, Nie Qiang was appointed as Deputy General Manager of FAW-Volkswagen (Commerce) and General Manager and Secretary of the Party Committee of FAW-Volkswagen Sales Company. 2023 is the first full sales year after taking office, and FAW-Volkswagen's three major brands have achieved year-on-year sales growth, which can be said to be quite significant.
Volkswagen brand terminal sales were 1050017, a year-on-year increase of 09%, achieving positive growth for two consecutive years; Audi brand terminal sales were 698188 units (including imported cars), a year-on-year increase of 98%；Jetta brand terminal sales were 162,000 units, a year-on-year increase of 103%。
Audi launched the Audi Q family Snow Sport, the 2023 Audi S6 Limousine, the Audi e-tron GT, the all-new Audi A8L Horch Founder's Edition 60TFSI, the 2024 Audi Q4 e-tron, the new Audi A6 **ANT and the new Audi A6 Allroad.
The Range and Range represent the advancement of Volkswagen's fuel models, which stand out in the SUV market, with annual sales exceeding 60,000 units, a year-on-year increase of 111%. The Shuangteng in the sedan family has achieved outstanding results. Sutar's annual sales exceeded 280,000 units, a year-on-year growth rate of about 25%; Magotan's annual sales volume was nearly 190,000 units, with a year-on-year growth rate of about 24%.
Volkswagen's second-generation ** power 1The 5T EVO2 engine has been matched with a variety of models such as Suteng, Bora, Tange, Tanyue, etc., and together with the DSG dual-clutch transmission, it has become the core force of the Volkswagen brand's future development of fuel vehicles.
In terms of new energy, FAW-Volkswagen IDThe family completes the annual sales volume of 4870,000 units. Among them, id4 crozz sold more than 3 in the whole year70,000 units. The Volkswagen brand's world's first all-electric flagship sedan, the ID7 Vizzion was released at the Foshan factory in December. FAW-Volkswagen independently completed the upgrade of the intelligent vehicle machine system, and first launched the intelligent vehicle machine system7 vizzion.
In November, FAW-Volkswagen and Volkswagen Group signed a memorandum of understanding on the import of vehicles and parts. In 2024, FAW-Volkswagen will import some parts and Audi vehicles from the Volkswagen Group for the production and sales of finished vehicles.
In December, FAW-Volkswagen's 27 million vehicle rolled off the assembly line, with a total time of 32 years and 10 months.
In 2024, FAW-Volkswagen will accelerate the implementation of electric and hybrid products, accelerate the pace of brand exports, and continue to promote innovation and transformation.
2.SAIC Volkswagen
In 2023, SAIC Volkswagen will sell 1215003 vehicles, a year-on-year decrease of 801%。The sales volume of new energy vehicles exceeded 130,000 units, a year-on-year increase of 32%, ranking first in the sales of pure electric vehicles in joint ventures.
After Jia Jianxu took over as the general manager of SAIC Volkswagen in February, he set a nine-character policy for enterprise reform - promoting oil vehicles, stabilizing electric vehicles, and getting on Audi.
"Fuel promotion vehicles" refers to ensuring the sales of oil vehicles. In 2023, the new Passat, the new Lavida and other replacement models will continue to maintain their advantages. The Lavida family sold more than 350,000 units a year, the Passat sold 202629 units a year, and the Tiguan L sold 156536 units a year.
"Stable trams" means that trams are going to grow. SAIC Volkswagen ID3 Become a popular model, driving IDThe annual sales volume of the family reached 10970,000 units, with cumulative sales of more than 220,000 units.
"On Audi" means that Audi as a whole should change. In July, SAIC and Audi AG signed a memorandum of understanding to further deepen their existing cooperation and allow Audi to enter segments previously not covered in China by introducing new electric models. In 2023, SAIC Audi's annual sales will reach 30,000 units.
In November, SAIC Volkswagen ushered in the 27 million vehicle off the assembly line, becoming the first passenger car company in China with a cumulative production of more than 27 million vehicles.
In 2024, SAIC Volkswagen will celebrate its 40th anniversary, and will launch the new Tiguan and the new Passat in terms of fuel vehicles, and the high-end pure electric sedan IDThe next will also be mass-produced. SAIC Volkswagen's self-developed long-range PHEV product is scheduled to be launched to the market in 2025.
SAIC Volkswagen has set a target for the future product mix: new energy products will account for 75% of SAIC Volkswagen's total products by 2028.
3.SAIC-GM
In 2023, SAIC-GM's annual sales volume will be 1001017 units, a year-on-year decrease of 1445%；Sales of new energy vehicles reached 100,000 units for the first time, a year-on-year increase of 104%, accounting for 10% of sales.
Among them, the Cadillac brand sold more than 1830,000 units, Buick brand sales exceeded 5170,000 units, Chevrolet brand sales of about 1690,000 units.
Among the new energy vehicles, Buick Micro Blue exceeded 10,000 units for the first time in December, with a cumulative annual sales volume of 45,538 units; Buick E5 annual cumulative sales of 35,129 units; The annual sales volume of the Cadillac iQ Ruige was 5,400 units.
There are a number of models launched throughout the year, including Buick E5, E4, the new generation LaCrosse, Century Seven-seater Yunshi Edition, new Regal, Encora Plus, E5 Pioneer Edition, Cadillac's new CT6, GT4, XT4, CT5, IQ Ruige rear-wheel drive standard range luxury Edition, Chevrolet 2023 Chuangku RS, 2023 Trailblazer, etc.
Cadillac unveiled the Optiq, the second pure electric SUV after Ruige, called "IQ Aoge" in Chinese, at the Guangzhou Auto Show, which is scheduled to be launched in the first half of 2024.
In 2023, SAIC-GM will usher in intensive personnel adjustments. In May, Zhuang Jingxiong took over as general manager of SAIC-GM, and Lu Yi served as deputy general manager of SAIC-GM. In August, Ye Biao was transferred to the post of Secretary of the Party Committee of SAIC-GM, and Miao Xinming took over as Deputy General Manager of SAIC-GM.
SAIC-GM is accelerating the improvement of its software capabilities. In August, Wang Chendong and Tyson Becker were appointed deputy general managers of SAIC-GM, responsible for the software and digital business. In November, SAIC-GM's Software and Digitalization Center was established in Jinqiao, Pudong, Shanghai, which will accelerate the development, iteration and rapid implementation of localized applications of cutting-edge intelligent connected technologies.
The upgrading of new energy manufacturing is also being carried out simultaneously. After Shanghai Pudong Jinqiao and Wuhan, SAIC-GM's third Autonen Gigafactory has started construction at SAIC-GM's Dongyue base in Yantai, Shandong Province, and is scheduled to be put into mass production in the first half of 2025.
From 2024 to 2025, SAIC-GM will successively launch 8 new energy models, including Autoneng pure electric and a new generation of PHEV models. By 2025, the investment in new technologies for electrification and intelligent networking will reach 70 billion yuan.
4.GAC Toyota
In 2023, GAC Toyota's sales will be 950008 units, a year-on-year decrease of 547%。
Among them, the sales of the main models Camry, Highlander and Sena reached 375515, accounting for 417%。
The annual sales volume of Sena was 76,575 units, a year-on-year increase of 41%。Highlander's annual sales volume was 73,437 units, and the intelligent electric hybrid version accounted for 77%. Camry's annual sales were 225503, and the sales of models with more than 200,000 yuan accounted for 468%。
In 2023, a number of models such as the new generation of Leiling, Fenglanda intelligent electric hybrid dual engine, a new generation of Alpha, Lingshang intelligent electric hybrid dual engine, and Highlander intelligent electric hybrid dual engine elite plus version will be launched, and the second-generation mirai sales and operation service of GAC Toyota's hydrogen car will land in Foshan.
In June, Highlander launched a new brand slogan "Time Gives You Answers" based on extensive car owner research and co-creation with car owners.
In August, GAC Toyota, Toyota China, and Pony.ai announced the establishment of a joint venture to jointly promote the commercialization of Level 4 autonomous driving.
In November, GAC Toyota announced that it would start self-innovation of its system and mechanism, build a new joint venture system, and export the "take-it-or-leave-it" joint venture system from the previous one-way "take-it-or-leave-it" joint venture10 era, iteration to two-way empowerment "integration and co-creation" joint venture 2In the 0 era, we will make every effort to promote the transformation and transformation of smart electricity, and reconstruct competitiveness from the full dimensions of brand, technology and product. At the same time, GAC Toyota's new energy brand Bozhi was released, and its first model, Bozhi 4X, was launched.
In 2023, GAC Toyota's cumulative HEV sales will exceed 1 million units. Toyota's fifth-generation intelligent electric hybrid dual engine has been first installed on the Leiling, Fenglander, and Lingshang, and the new ninth-generation Camry, which will be launched in March 2024, will also introduce the system.
5.FAW Toyota
In 2023, FAW Toyota's domestically produced retail sales will 800018 units, a year-on-year increase of 41%, which is the only mainstream Japanese joint venture car company to achieve positive growth.
The cumulative sales of mid-to-high-end models under the TNGA-K platform, represented by Asia Dragon, Grevia, Crown Lufang, Lingfang, and R**4 Rongfang, increased to 398075, accounting for 498%。
Sales of electrified models were 284983 units, up 36% year-on-year7%, accounting for 356%。
FAW Toyota BZ pure electric series sales of 33,094 units, Toyota's first pure electric sedan BZ3 launched in April, sales reached 25,927 units. FAW Toyota sold 250797 units of intelligent electric hybrid models, a year-on-year increase of 246%。
The best-selling model Ruifang sold 140846 units, R**4 Rongfang sold 180665 units, and Crown Lufang sold 48,241 units, a year-on-year increase respectively. 2%。
In December 2022, Dong Xiuhui was appointed as the deputy general manager of FAW Toyota, and concurrently served as the secretary of the Party committee and general manager of FAW Toyota Sales Company. 2023 is his first full year of sales after taking office. In the current market environment, it is not easy for FAW Toyota to achieve both electric and fuel vehicle sales, especially when the proportion of pure electric products is not large.
In May, FAW Toyota unveiled its new technology brand, IT'S Time, Smart Future", and the new intelligent "4T" technology with the fifth-generation intelligent electric hybrid dual-engine THS, T-Pilot intelligent driving assistance system, Toyota Connect intelligent connectivity, and Toyota Space intelligent cockpit as the core.
In September, FAW Toyota celebrated its 20th anniversary, with a total of 10.5 million units in production and sales.
In the future, FAW Toyota will continue to expand new drive technologies on the basis of the existing multi-channel power technologies including fuel, pure electric, intelligent electric hybrid dual engine, intelligent plug-in dual engine, and intelligent hydrogen electric vehicle, and complete the evolution of traditional joint venture car companies.
In 2024, models such as the all-new Crown, the all-new Prado and the all-new BZ all-electric smart crossover will be launched one after another.
6.Dongfeng Nissan
In 2023, Dongfeng Nissan sold 673705 vehicles, down 25% year-on-year31%。Among them, Sylphy sold more than 360,000 vehicles, contributing nearly half of sales.
A number of new cars such as the all-new Sylphy, super-hybrid X-Trail, Arrow 500, Jinke Jinqing, Qashqai Classic, new third-generation Qashqai, 2024 Tiida, Sylphy 5 million Champion Edition, X-Trail Classic Crown Edition and so on were launched throughout the year.
In June, Dongfeng Nissan released a re-entrepreneurship plan at the 20th anniversary family day event, which will go all out to fight for new energy and build another Dongfeng Nissan, aiming to challenge the head camp of joint venture new energy in terms of sales and open the second growth curve.
In November, Venucia held a press conference to restart with an independent new energy brand, renew the brand logo, and launched three major technology brands: VITA native pure electric platform, Luban battery, and V-joy intelligent space, and brought two models: Venucia VX6 pure electric and Venucia big V hydrogen realm.
In the same month, Dongfeng Co., Ltd. held a new strategy conference to start the "Qi DNA+" strategic upgrade.
By the end of 2026, Dongfeng Co., Ltd. will launch 10 new locally developed new energy vehicles into the Chinese market. The first self-developed new energy vehicle under the Nissan brand will be launched in the second half of 2024.
Dongfeng Co., Ltd.'s international business will start in 2025, and the export sales target set for the first step is 100,000 units. At the same time, the company plans to export Dongfeng Co., Ltd.'s self-developed electrification technology and intelligent driving technology to the global market.
Facing the future, Dongfeng Nissan will go hand in hand with three major paths: fuel, pure electric and hybrid oil-electricity.
The Pathfinder, the six-seat flagship SUV built for the Chinese market, made its debut in China in November and will be launched in the first quarter of 2024. Over the next three years, Nissan will introduce four locally developed NEV models to the Chinese market, with the first new model to be launched in 2024.
7.Guangqi Honda
In 2023, Guangqi Honda will sell 620469 units, down 13% year-on-year91%。
There are 3 models with outstanding results, Accord sales of 171,200 units, Haoying sales of 132,870 units, and style sales of 130236 units.
The electrification transformation has paid off, with Guangqi Honda's electrification product matrix selling more than 110,000 units throughout the year.
In 2023, the Guangqi Honda e:NP brand will be launched again**, and the all-new pure electric model e:NP2 Pole 2 will make its debut at the Guangzhou Auto Show and will be launched in the first half of 2024. By 2027, the e:NP brand will launch a total of five all-electric models.
In addition to pure electric products, Guangqi Honda has also laid out the plug-in hybrid market, launching the plug-in hybrid flagship Gemini new Accord e:PHEV and a new generation of Haoying e:PHEV.
In addition, Guangqi Honda will also launch a number of models in 2023, such as the ZR-V Zhizai e:HEV, the stylish Hatchback, the new Fit, the 2024 Lingpai, the 2024 Odyssey, the new generation Haoying e:PHEV&e:HEV, and **Guandao.
Guangqi Honda will also start its vehicle export business in 2023. The Zhizai and Odyssey hybrid models were exported to Europe and Japan, respectively, and the export sales of the two vehicles exceeded 20,000 units.
In 2023, Guangqi Honda will celebrate its 25th anniversary and achieve two important milestones of cumulative production and sales of 10 million units. However, under the pressure of market competition, at the end of 2023, Guangqi Honda laid off 900 dispatched employees, equivalent to a reduction of 7%, which is the first layoff since the company's establishment.
8.Dongfeng Honda
In 2023, Dongfeng Honda's sales will reach 613712 units, a year-on-year decrease of 590%。
At the same time, Dongfeng Honda is also focusing on the international market, with a total export sales of 18,695 units of the new generation CR-V E:PHEV E:HEV and E:NS1.
Dongfeng Honda's R-V family covers all segments of SUVs, with annual sales of 213515 units of the new generation CR-V, 55,995 units of XR-V, and 32,963 units of HR-V.
In terms of sedans, the sales of the 11th-generation Civic were 177721 units, and the sales of the all-new Inspire reached 56,981 units. In terms of MPV, the sales volume of Elysian reached 30,197 units.
In March, Dongfeng Honda unveiled its brand of high-electric intelligent hybrid technology, and the all-new generation CR-V E:HEV e:PHEV, Honda HR-V e:HEV, all-new Inspie e:PHEV, and 2024 Elysian have been launched.
In July, on the occasion of its 20th anniversary, Dongfeng Honda released a new strategy of "Creating the Future 2030": to achieve the joy of "tens of millions" in 2030, and to transform the company into a "value-creating enterprise"; By 2027, the company will no longer launch new gasoline-powered vehicles and will launch more than 10 pure electric models by 2030.
In September, Dongfeng Honda launched its independent new energy sub-brand, Lingxi. Lingxi's models will be based on the new pure electric platform to complete production, research and development, and make a clear distinction from the existing e:ns pure electric brand in terms of product positioning, target users and market pricing.
In December, at the Dongfeng Honda User Ecology Conference and User Brand Conference, Dongfeng Honda released a new user brand "Benjia", and 8 million car owners have a common name "Benjia".
In the future, Dongfeng Honda will rely on the three major segments of the strong electric intelligent hybrid technology brand, the e:NS electrification brand, and the Lingxi new energy vehicle brand as the core, and build an electrification product camp covering all levels of market segments around the global layout of EV, HEV, and PHEV new energy technology routes.
In 2024, Dongfeng Honda will fully focus on the pure electric market, and three pure electric products, the E:NS2, Lingxi L, and SUV sequence, will be launched on the market. Dongfeng Honda expects to have more than 50% electrified products by 2025.
9.Beijing Hyundai
In 2023, Beijing Hyundai's annual sales volume will be 2570,000 units, a year-on-year increase of 28%, halting the continuous decline of the past six years, and achieving annual overseas exports exceeding 10,000 units for the first time.
2023 is the first year of Beijing Hyundai's "2025 New Plan". Based on the i-GMP platform, the Musa is the first model to be implemented in this program. In addition, Beijing Hyundai also launched the all-new Elantra and the all-new Elantra N Line throughout the year.
Elantra sales exceeded 110,000 units, a year-on-year increase of 19%, and sales exceeded 10,000 for 7 consecutive months, with a total of nearly 5.1 million car owners; The sales of the fifth-generation Tucson L and the upgraded Mufasa of the iX35 exceeded 100,000 units, a year-on-year increase of 2%.
Sales of high-end models, including the 10th-generation Sonata, the fifth-generation Tucson L, the ** Shengda and the Kusitu, accounted for more than 34%, up 11% year-on-year.
In addition, Beijing Hyundai's brand rejuvenation transformation has achieved initial results, with nearly 60% of users under the age of 35.
Wu Yijun became the new general manager of Beijing Hyundai in March, and formed a double Wu partner with Wu Zhoutao, the permanent deputy general manager. Personnel adjustments also mean that Beijing Hyundai is accelerating its transformation.
In December, Beijing Hyundai ushered in the important moment of the 12 million car rolling off the assembly line.
In 2024, Beijing Hyundai will start the "Young Flagship Year", and new cars such as the 11th-generation Sonata and the fifth-generation Shengda will be introduced to the market.
According to the "2025 New Plan", Beijing Hyundai will achieve the production and sales target of more than 500,000 units in 2025 through the new energy transformation of all products, and its first-class export will be more than 100,000 units.
10.Changan Ford
In 2023, Changan Ford's annual sales will be 233122 units, down 7% year-on-year13%。
Throughout the year, the Ford Edge L, Ford Explorer Kunlun Peak Edition, 2024 Ford Edge, Ford Explorer Red Gold Edition, and the new generation Mondeo 1 were launchedIt is available in a variety of models, including the 5T model and the Mondeo high-horsepower e-hybrid version.
In terms of sedans, the Mondeo sold 59,905 vehicles throughout the year, accounting for a quarter of the company's total sales; In terms of SUVs, the Explorer sold 27,050 units, the Edge sold 25,502 units, and the Ruiji sold 22,203 units, with a mediocre performance.
In August, Changan Ford announced that it would take over the operation of Ford Electric Horse in the Chinese market. As Changan Ford's first pure electric model, the Ford Electric Horse will help accelerate Changan Ford's new energy layout. However, the sales volume of electric horses in 2023 will only be 3,109 units.
In September, Changan Ford New Energy Vehicle Technology Co., Ltd. was established, which is a joint venture between Changan Ford and Changan Automobile, holding 60% and 40% of the shares respectively.
The new company will explore the development of new energy passenger vehicles and the distribution of Ford's mainstream brand electric vehicles to accelerate Changan Ford's electrification transformation.
11.Yueda Kia
In 2023, Yueda Kia will sell a total of 166395 vehicles at home and abroad, a year-on-year increase of 312%。Among them, 86,062 vehicles were exported and sold, a year-on-year increase of 125%.
In March, Kia announced its new energy strategy in China, starting a comprehensive transformation to an electrified brand, and formulating a mid- to long-term electrification blueprint: by 2027, it will launch six EV models; By 2030, the company aims to sell 180,000 EVs a year, accounting for 40% of sales.
In addition to gasoline vehicles such as the K3 and Setus, Yueda Kia has launched two electric models based on Kia's e-GMP platform dedicated to electric vehicles, the EV6 and EV5. The EV5 is Kia's first strategic model developed in China, produced in China and sold globally.
In 2023, Yueda Kia will accelerate the implementation of SI 2 for dealer stores across the country0 upgrade, and establish cooperative relations with Sime Darby, Jinlong, Xinhanma and other dealer groups to establish and operate Kia City Store in the core business district.
Yueda Kia has accelerated the construction of export bases, and has formed an export model lineup of three models: Setus, Yipao and Huanchi. In 2023, many batches of Yueda Kia models will set sail from Yancheng Dafeng Port Terminal and be exported to more than 30 countries and regions such as the Middle East, Africa, North America, Central and South America, and Asia-Pacific.
Yueda Kia plans to continue to increase the export of models in 2024, and the export countries will also increase from the current more than 50 countries to more than 80 countries, and build the Yancheng plant into a global export base.
12.Changan Mazda
In 2023, Changan Mazda's annual sales will be 88,662 units, a year-on-year decrease of 1477%。
In the first half of the year, Changan Mazda launched the Mazda CX-50, and in the second half of the year, it introduced a HEV version of the model. This is Mazda's first global mid-to-high-end new product series model launched in China, and the spokesperson is Leung Ka-fai. In addition, facelifted models such as the 2023 next-generation Mazda3 Ankesaila and the 2024 Mazda CX-5 have also been introduced to the market.
As of March 2023, Changan Mazda has more than 2 million users. 2023 is the first year for Changan Mazda to start the era of electrification, and it is also the year for the entire system to forge ahead to achieve the next goal of 2 million units.
In April, at the Changan Mazda Brand Night, Mazda (China) unveiled its transformation strategy and target vision for the electrification era for the first time, as well as the establishment of a new cooperation model with Changan Automobile. Changan Mazda released the brand proposition of "Feel Alive".
Mazda transferred the strategic functions of its China business from its Hiroshima headquarters to the "Mazda (China) Corporate Management" in Shanghai, further promoting the rapid development and implementation of Mazda's strategy in the Chinese market. At the same time, Mazda and Changan Automobile have established a new cooperation model, and the two companies will send a development team to Changan Mazda to jointly promote the development of new energy models.
In May, Mazda's only overseas R&D center, Changan Mazda R&D Center, was established.
In June, the Changan Mazda 2023 Fan Festival ushered in a new theme - Mazda Day, which will be named after every future festival and will become an exclusive festival for 3.4 million Mazda users and fans in the Chinese market.
In the second half of the year, Changan Mazda successively reached cooperation agreements with Wutong Auto Link, Thunderda, Purple Mountain Laboratory, etc., to accelerate intelligent transformation and further improve the software strength of models.
According to the plan, by the end of 2024 and the end of 2025, Changan Mazda will launch two new energy models that will be developed and produced locally, and the power system includes pure electric mode and plug-in hybrid mode.
13.DPCA Motors
In 2023, the annual sales volume of DPCA will be 80,345 units, a year-on-year decrease of 3581%, of which Dongfeng Peugeot is 45,780 units, Dongfeng Citroen is 28,180 units, and Dongfeng Fukang is 6,385 units.
Shenlong took the lead in the first battle at the beginning of the year, and Citroen C6 had a maximum discount of 90,000 yuan, but it did not get its wish, and it was set at the beginning of the year at 15The sales target of 50,000 units is almost half achieved.
Throughout the year, in terms of products, DPCA introduced Peugeot's global strategic model 408X, and upgraded four models, including Dongfeng Citroen Versailles C5 X, Tianyi C5 Aircross, and Dongfeng Peugeot New 4008 and New 508L.
In February, at the 2023 DPCA Automobile Culture Festival, DPCA released the user brand "Bosom Friend" and announced its future product transformation plan.
In October, Dongfeng Group announced that Dongfeng Group and Dongfeng Automobile signed the "Asset Transfer Agreement" to 17RMB1.4 billion for the purchase of specific land use rights, buildings and structures for DPCA in Wuhan and Xiangyang. DPCA will continue to produce Peugeot, Citroen and Beverly models on a leasing basis.
Dongfeng Group and Stellantis Group have reached an agreement on the strategic arrangements for the future development of DPCA. The two parties will maintain the governance model of DPCA and the Sino-French shareholding ratio will remain unchanged, and jointly support the sustainable development of DPCA, the overseas business of DPCA, and the integration of DPCA into Dongfeng New Energy.
In November, the signing ceremony of the strategic cooperation framework agreement between Dongfeng Passenger Vehicle Company and Dongfeng Dongfeng Company was held in Wuhan. This strategic signing is not only the concrete implementation of Dongfeng Company's support for the development of Dongfeng Automobile's new energy business, but also the beginning of Dongfeng Automobile's strategic transformation and integration into Dongfeng's independent business.
2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, and Shenlong will revisit Citroën's 1932 "Oriental Journey" and hold a cultural tour called "From the Forbidden City to the Palace of Versailles".
14.JMC Ford
In 2023, JMC Ford will sell 75,129 vehicles for the year, a year-on-year increase of 5557%。
In terms of sales, JMC Ford's efforts to promote the transformation of niche hard-core off-road models into mass consumer goods have been effective.
Ford has adjusted its strategy in China to use its operations in China as an export hub, exporting lower-than-life electric vehicles and commercial vehicles to markets such as South America, Australia and Mexico. In May, Jiangling Motors and Ford Motor signed a framework agreement to further expand Jiangling Motors' product export business on the basis of the existing cooperation.
In August, JMC Ford unveiled its new channel brand, Ford Beyond. Combining top-of-the-line outdoor off-road products and experiences, a rich and diverse personalized modification experience, and a global community experience, Ford aims to be a leader in the top-of-the-line outdoor off-road lifestyle.
The Ford Ranger, Ford Bronco and Ford F-150 Raptor will form Ford's top-of-the-line portfolio of outdoor off-road products.
In November, the Ford Ranger was launched, the new car is positioned as an off-road mid-size pickup, the Chinese name is "Ranger", and the Ford F-150 Raptor Aoxue Binghui Special Edition is also on the market.
In addition, in 2023, Ford Zongheng also launched Ford New Lingyu, Ford New Toureo, Ford Lingyu Obsidian Orange Edition, Ford Lingrui 2023 Model, Ford Lingrui Galaxy Edition and other models.
In January 2024, the Ford Bronco will be named the Ford Liema and is expected to be launched in April.