Fast Technology reported on February 21 that the quarterly tracking report of China's tablet in the fourth quarter of 2023 recently released by data company IDC shows that Huawei surpassed Apple for the first time to become the first in China's tablet market shipments.
This is also the first time since 2010 that China's quarterly tablet shipments have seen the replacement of TOP1 brands.
According to the data, the shipment volume of China's tablet market in the fourth quarter of 2023 will be about 8.17 million units, a year-on-year decrease of about 57%, of which the consumer market decreased by 7 year-on-year3%, and the commercial market increased by 13% year-on-year8%。
In terms of specific rankings, Huawei's market share in the fourth quarter of 2023 is 308% ranked first, with a year-on-year increase of 96%；Apple fell by 67% to 30The market share of 5% ranks second.
This was followed by Xiaomi (94%), Glory (76%) and Lenovo (72%）。
At the same time, in the fourth quarter of 2023, the average unit price of China's tablet market decreased by 25%, mainly due to the more cost-effective products launched by manufacturers with the help of "Double 11" and the year-end ** season.
In terms of price segments, in the fourth quarter of 2023, compared with the same period last year, the share of products below 2,000 yuan will increase significantly, and the market share of the ** segment above 4,000 yuan will decline rapidly.
IDC believes that thanks to the changes in social lifestyles and the promotion of internal technical factors such as mobile Internet multi-technology, terminal platform capabilities, screen technology and high-performance storage, tablet computers are becoming one of the personal mobile computing terminals out of the home.