Apple is recognized as the No. 1 market in China
At the end of 2023, many analysts ranked China's mobile phone market, and many analysts believed that Apple's ranking first in China's mobile phone market ranking, while the domestic mobile phone, which ranked second in China, was complete nonsense.
Canalys, BCI, IDC and other institutions have listed Apple as the first place in China's mobile phone market in 2023, of course, Apple does not dare to say nonsense, the iPhone is already popular in China, and they do not dare to act rashly.
However, the rest of the rankings from second to fifth are very confusing; One brand ranks second in China's mobile phone market, but some other analysts directly rank this Chinese mobile phone brand in the top five; Some analysts do not rank them in the top five, while others directly rank them in second place, as can be seen in the ranking of Chinese mobile phone brands. From this point, it can be seen that there is a considerable degree of arbitrariness in the ranking of Chinese mobile phone brands by analysts.
There are many confusions in the evaluation of China's mobile phone market by analysts, and the reasons are: some are based on the number of first-class merchants, some are based on the sales volume of users, and some are based on the number of activations; Others are based on the number of activations (e.g. used vs. new).
On the other hand, the interests are also interrelated, these analysts are dependent on mobile phone manufacturers to survive, and some analysts have obtained some domestic mobile phone sponsorship, so they naturally have to rank behind.
In recent years, the pressure on domestic mobile phone manufacturers is increasing, analysts in order to meet the needs of the domestic mobile phone market, with a magnifying glass on the domestic mobile phone market analysis, from annual sales, quarterly sales to monthly sales, weekly sales, and then to monthly sales and weekly sales, and then subdivide some time points, to meet the needs of major domestic mobile phone brands, which has been considered a success, of course, the most important thing, is to prove that you can surpass Apple.
Analysts have lost credibility as a result. Take dxomark, for example, which has long claimed that domestic phones are better than iPhones when it comes to taking pictures. But the fact is that those Internet celebrities and bloggers who often appear in the public eye are using Apple mobile phones, and they are more familiar with taking pictures, so Apple mobile phones are the best proof that Apple mobile phones are much better than domestic mobile phones, and even a domestic mobile phone brand is not willing to pay for dxomark. Until now, domestic mobile phone brands are reluctant to buy DXOMARK.
As early as a few years ago, some analysts pointed out that the overseas shipments of Chinese mobile phones were less than 100 million units, while the overseas sales of Chinese mobile phones exceeded 150 million units, becoming the laughing stock of the world.
Subsequently, Chinese mobile phones have achieved great success, and a group of Chinese mobile phone brands have gained a foothold overseas, and a Chinese mobile phone brand has sold 1400 million units, these copycat machines have long been submerged in the dust of history, and it can be seen that the data of the copycats is enough to beat them to the ground. The market is ruthlessly weeding out mobile** companies that are not competitive. Eventually, their true colors will be revealed.
Generally speaking, the data analyzed by institutions is unreliable because the analyzed data is used by institutions to make jokes, such as buying what you want, and you are not interested in the data and analysis provided by these institutions.