China.com, Feb. 28 -- The Spring Festival is a unique traditional cultural symbol in China. Hosted by the National Public Culture Development Center of the Ministry of Culture and Tourism, undertaken by the Rural Internet Celebrity Cultivation Program Office, and co-organized by many provinces and cities across the country, the 2024 "Southeast and Northwest Chinese New Year" Spring Festival special event was held during the Spring Festival. Through live broadcasts, theme reports, on-site interviews, online special activities, etc., the event showcased the new folk customs activities of the Spring Festival in different regions of China, and invited representatives of rural Internet celebrities to jointly promote the culture, tourism, specialties, and urban features of various places, so as to present a beautiful picture of rural revitalization for people.
In Shule County, Kashgar, Xinjiang, the joyful drumbeat, sonorous gongs, colorful costumes, enthusiastic folk songs and dances, witty and humorous gourd people stumble, and fierce sheep holding competitions, the strong New Year's flavor is coming.
This series of activities takes the form of "main activities + series of activities", combined with digital technology, business links, brand value, cultural creativity, live broadcast e-commerce and other resources, through the holding of "helping enterprises and benefiting the people" New Year goods festival, the Year of the Dragon New Year folk tourism cultural tourism festival, sheep horse racing, folk song and dance performances, dragon dance conference and other series of activities.
With the approach of the Spring Festival, the streets and alleys of Shule are showing a scene of welcoming the New Year, and the flavor of the New Year is getting stronger and stronger. In order to create a feast of New Year's goods for the people of all ethnic groups, many special activities such as New Year's goods bazaar, online live broadcast, New Year's goods collection to help farmers through train, take you to visit the big market, etc., for exhibitors and people of all ethnic groups to build a platform for "buying New Year's goods, tasting food, tasting New Year's flavor, and welcoming the New Year", fully meet the multi-level and diversified procurement needs of the masses during the festival, increase the vitality of market consumption, and let more consumers purchase high-quality and high-price New Year's goods. Help enterprises and the masses increase their income, and help Shule County's economy get off to a good start in 2024.
On the occasion of the Spring Festival, in Shule County, Yafuquan Ski Resort on the side of the Ba Riga sheep farm held the Year of the Dragon New Year Folk Tourism Cultural Tourism Cultural Tourism Festival, the scene is very lively foreign tourists are also very many, the people of all ethnic groups celebrate the arrival of the Spring Festival in different ways, here to taste food, the first sheep competition, as well as the county's autonomous region-level intangible cultural heritage project - gourd people stumbling and national song and dance performances, so that the people of all ethnic groups can feel the intangible cultural heritage project at close range, and carry forward the excellent traditional Chinese culture.
The sheep holding competition is a very valuable traditional sport, and it is also one of the important items of the traditional sports meeting of ethnic minorities, which is mainly popular in Xinjiang, China, especially the traditional sports of Uygur, Kyrgyz, Kazakh, Tajik and other ethnic groups, which are often held during festivals or festive gatherings.
The purpose of this series of Spring Festival cultural and tourism feasts in Shule County is to create a strong festival atmosphere, enrich the cultural life of the people of all ethnic groups, fully demonstrate the broad connotation of the excellent traditional Chinese culture, let more people pay attention to the excellent traditional folk culture, and enhance everyone's sense of identity and participation in the excellent traditional culture of the Chinese nation.
In the next step, Shule County will look at the whole country, take root in the countryside, lead the party, and drive the rural Internet celebrity cultural tourism leaders, give full play to the characters, culture, and urban IP effects, boost the high-quality cultural and tourism resources of Shule County, create a characteristic industrial brand, and strive to realize the creation of a rural Internet celebrity ecosystem with explosive products in towns and towns, e-commerce in villages and villages, Internet celebrities in social communities, and everyone can participate, so as to help rural revitalization and boost the construction of the Kale Shuangcheng Economic Circle.
The event was broadcast live and simultaneously on the National Public Culture Cloud, Shule County TV Station, Shule Zero Distance, and Shule Good Place, with a total audience of one million viewers.
Wu Ce Yiding).