As soon as the Year of the Dragon begins in 2024, BYD will hit two heavy punches - the mainstream family sedan Qin plus and the destroyer 05 will launch a new Glory Edition model, priced at 7From 980,000 yuan. The two models have lowered the threshold of the 100,000-level hybrid A-class family car in our previous impression to the range of 70,000 yuan, and it is also in the 100,000-level pure electric car market, providing consumers with an all-round choice that cannot be refused.
As a result, BYD also played the slogan of "electricity is lower than oil", which is of course not compared with itself, but compared with the joint venture brand of the same level and other independent brand A-class cars, with strong vertical integration capabilities, BYD for the first time sold "electrified" cheaper than pure oil cars.
In the eyes of other practitioners, BYD's operation is somewhat hysterical, and from BYD's point of view, it is just a routine operation that comes naturally.
"Front and rear flanking attack", an all-out general attack on fuel vehicles
In the past year, BYD has broken the moat of fuel models of the same level with "the same price of oil and electricity", so that consumers can buy better, smarter and more fuel-efficient new energy models at the same price. Entering 2024, BYD will directly open the decisive battle mode with "electricity is lower than oil", and no longer show mercy to its subordinates.
In the Year of the Dragon, BYD has declared a full-scale war on fuel vehicles under the strategy of "front and rear pinch". And "before" refers to **, and "after" refers to quality and technology.
Taking the Qin plus and destroyer 05 twin cars on the market this time as an example, BYD lowered the starting price of the two models to 7980,000 yuan, aiming at the mainstream joint venture fuel models that have occupied this price for a long time. The Qin PLUS and Destroyer 05 have always been BYD's "twin stars" in the A-class family sedan market, and official data shows that in 2023, the annual sales of these two models will exceed 500,000 units. In particular, Qin PLUS has opened a sales gap of more than 100,000 with Lavida and Sylphy.
This year, under the further ** offensive, as well as BYD's full range of new energy positioning can enjoy the free auction and purchase tax policy, the "front and rear" of fuel vehicles are obviously advantageous and form a trend of encirclement up and down. This year, the days of the 10-150,000 yuan A-class sedan of the joint venture brand will obviously be more difficult, and the number of roads used in the past to "exchange prices for the market" will be greatly reduced in the face of the new Glory version of the model.
Scale advantage, vertical integration, strong industrial chain
Many friends may ask, since they are all car-making companies, why can BYD make the best lower, is there any "secret"?
In fact, this "secret" is very simple, it is BYD's unique vertical integration advantage in the industry, as well as a huge sales scale.
The biggest difference between BYD and other car companies is that it controls most of the highest-cost parts in a car, such as batteries, motors, low-voltage electronic appliances, molds, power semiconductors and interior and exterior decorations, and designs and manufactures them by itself. There was a ** that once described it like this: "BYD + Fuyao (glass) + Zhongce (rubber tires) + Baosteel (steel) = a complete automobile industry chain". With such vertical integration advantages, BYD can better control the manufacturing cost of each car.
In terms of sales, BYD's sales data shows that its annual sales will reach 302 in 2023440,000 units, a year-on-year increase of 619%, exceeding the target of 3 million units set at the beginning of the year, and also surpassing Tesla to become the global new energy vehicle sales champion, setting a record for the highest annual sales of Chinese automobiles. Under the huge sales figures, BYD has the vertical integration of its self-developed three-electric core technology, and can obtain the pricing initiative that players in the same industry do not have through the advantages of the whole industry chain and scale, which creates a unique advantage space for the terminal price of BYD's products.
Accelerate the "oil to electricity" and increase the penetration rate of new energy
In order to reduce carbon emissions and save oil and energy consumption, global car companies have gradually begun the process of "oil to electricity". However, the pace is fast and slow, compared with a number of joint venture brands, BYD is like pressing the fast-forward button, with its own efforts to accelerate the domestic auto market "oil to electricity" process.
Similarly, the experience of using a car with and without electricity is very different. BYD's DM-i super hybrid can not only provide a pure electric driving quality, but also have lower fuel consumption than traditional gasoline vehicles and no range anxiety. It is more economical than the Japanese and better than the German system, which has become the key to the hot sales of BYD's new energy family.
What's more, BYD's Glory Edition double car has achieved a lower level than the oil car**, and the configuration has risen instead of falling (adding two major functions of intelligent voice continuous call and intelligent power-on/off), aiming at the basic market of the joint venture fuel model to retreat to the market below 150,000, and completing the overall acceleration of the oil to electricity conversion process in the 150,000-level market of Chinese brands.
It can be bluntly said that the Qin plus and destroyer 05 series are the best in the same class, and the joint venture car has almost no power to parry. BYD's new strategy will also completely end the current situation of new energy penetration in the A-class market and achieve rapid industry evolution.
Editor's Summary:If the previous joint venture A-class sedan still has a brand as a hole card, then now with the improvement of BYD's status among global car companies and the pace of continuous progress towards various countries, this hole card has no power to parry.
Not to mention that BYD also holds the key product power and pricing power, which seems to be BYD's step-by-step pressure on the joint venture car, but in fact, it is thousands of consumers who benefit. Today, BYD is accelerating the transformation of the industry's "oil to electricity" with the attitude of dimensionality reduction, adding color to the green waters and mountains of the great rivers and mountains.
February** Dynamic Incentive Program