Brand font and logo design |January 2024
Brand standard font is an important part of the brand image, it can convey the uniqueness and core values of the brand, a good standard font design should be legible, recognizable and visually impactful, able to attract the attention of consumers and leave a deep impression.
When designing a standard font, the first thing to consider is the style of the font, different font styles can convey different brand images, for example, traditional, modern, minimalist, luxurious, etc., therefore, it is very important to choose a font style that suits the brand image.
Secondly, pay attention to the typography and layout of the font, the typography and layout of the font will affect the entire visual effect, if the typography is improper, it will make the whole design look incongruous and unbeautiful, therefore, pay attention to details such as word spacing, line spacing, and alignment when typography.
Finally, pay attention to the color and size of the font. Color and size will directly affect visual impact and readability, so you need to choose according to the actual situation. In general, the size of a standard font should be moderate, and the colors should be clearly visible, while also taking into account the influence of the background color.
In conclusion, brand standard font design is a process that requires careful consideration, and many factors need to be considered, and only after careful design and selection can a standard font be created that is in line with the brand image and is easy to recognize and remember.
Design | former1988
Illustration |Wu Qi is also.
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