On the first day of rework in Amman, there was heavy news from the mobile phone industry! A letter from Chen Mingyong, the head of OPPO, who has not spoken out publicly for a long time, to employees leaked. He said in an internal letter that 2024 is the first year of AI mobile phones, and OPPO is committed to becoming the leader and popularizer of AI mobile phones, and an important measure is to establish an AI center to accelerate the concentration of resources on AI. In addition, Meizu also announced today that it has made a strategic adjustment, deciding to "all in AI" and will stop the development of new projects for traditional smartphones. Let's take a look at the details of what happened:Chen Mingyong, the founder of OPPO, rarely spoke outOn February 18, Chen Mingyong, founder and CEO of OPPO, issued an internal letter to all employees. He said that 2024 is the first year of AI mobile phones. In the next five years, the impact of AI on the mobile phone industry can be compared to the replacement of feature phones by smartphones in the past. The theme of this internal letter is "Opening a New Era of AI Mobile Phones". Chen Mingyong said that from the perspective of the development stage of the industry, AI mobile phones will also become the third stage of the mobile phone industry after feature phones and smart phones. "This is a big judgment for us in the mobile phone industry. Chen Mingyong believes that through AI, the experience of mobile phones can be redone to help users achieve better value. Obviously, this round of AI technology, supported by large models, is reshaping the future of the mobile phone industry. "I believe that looking at 2024 in two years' time, we will have a deeper understanding of the significance of this judgment. Chen Mingyong believes that a new era of AI mobile phones is accelerating. Everyone's work, study and life will be profoundly affected by AI. OPPO's strategic direction in the era of AI mobile phones is to be both a leader and a popularizer of AI mobile phones. In the article, he revealed that OPPO has made full preparations for this and has set up an AI center, and resources will be concentrated on AI. 
Not long ago on Chinese New Year's Eve, Liu Zuohu, chief product officer of OPPO and founder of OnePlus, held the shortest press conference in the history of CCTV. He announced that OPPO has entered the era of AI mobile phones, providing AI functions that are more than one generation ahead of more than 10 million users, and officially opened the first year of AI mobile phones. It is understood that the new AI software version pushed this time includes hundreds of quite sci-fi AI functions such as Xiaobu AI elimination, Xiaobu AI call summary, AI ultra-clear group photo, etc. **Jun noticed that under the topic of OPPO AI mobile phone, many netizens can't put down the AI elimination function. 
all in aiMeizu: Stopped developing smartphonesOn February 18, Meizu announced that it had decided to stop all in AI and would stop new projects on traditional smartphones and fully invest in AI for new generations. Meizu said that it will reconstruct Flyme OS based on the AI strategic layout, build new AI terminal devices, fully open the hardware to global large model teams, and actively embrace OpenAI and other top international large model teams to build a new AI ecosystem. Shen Ziyu, chairman and CEO of Meizu, said that in the next few years, Meizu will continue to iterate its existing product lines, build a complete AI ecosystem, and bring an AI product for all-weather scenarios. It took three years to complete the All in AI vision. Meizu also said that during the transition period of AII in AI, Meizu's existing projects such as Flyme and Unbounded Zhixing will continue to advance, and the software and hardware maintenance and offline retail of products will also continue. 
Talking about the reason for all in AI, Meizu said that at present, with the extension of the replacement cycle of the global mobile phone market, the limited space for consumer innovation, and the intensification of vicious competition in the industry, the mobile phone industry is facing unprecedented challenges. At the same time, mobile phone products rely solely on hardware upgrades and parameter competition, which can no longer meet the diversified and comprehensive use needs and experience of consumers, and the industry urgently needs to find a new direction for sustainable development. Detonating the next wave of machine changes? No AI no replacement, this seems to have become a new mode of mobile phone consumption in 2024. From the second half of 2023 to the present, AI large models have swept the mobile phone circle, such as the Pangu AI large model on Huawei Hongmeng 4, Xiaoai's classmate Xiaoai accessing the AI large model, vivo's blue heart large model, and the recent OPPO Andean large model and the Honor Magic 6 magic large model. According to Counterpoint Research**, 2024 will be a critical start for AI smartphones around the world. IDC predicts that in 2024, more than 70% of the Chinese market will be equipped with AI-functional terminal devices, and AI terminals will account for 55%. The AI model seems to have become the new gimmick for mobile phone consumption. However, according to your own experience, these large models are mainly focused on specific functions such as information retrieval, document summarization, processing, and semantic recognition in the actual landing scenarios, which are not rigid requirements for some users at present. In short, users can complete the above functions with an app that is Wenxin Yiyan, and what motivation is there to complete it by changing to a new machine? The key to solving the above problems is the deployment of device-side large models. Previously, Zhuang Shirong, senior manager of AI technology of MediaTek's wireless communication division, said at the Dimensity 9300 pre-communication meeting that a 13 billion parameter AI large model probably needs 13GB memory (INT8) to run, and the smartphone itself running the Android operating system usually occupies 4GB of memory, and if you want to run other routine APP tasks relatively smoothly and keep it alive, you also need 6GB of memory, that is, the total mobile phone memory capacity demand will reach 23GB. At present, most of the mainstream thousand-yuan smartphone memory capacity is about 8GB 12GB, most flagship smartphones have a memory capacity of only 16GB, and only a few flagship mobile phones have a memory capacity of 24GB. Judging from the experience of **Jun in recent days,As the industry's first device-side deployment7 billion parameter large model,OPPOvarious AI functions are indeed very rich,People have the urge to change their phones。 In addition to the small cloth elimination function mentioned by the previous netizens, OPPO also has an AI call summary function. This is not simply a transcription of the call recording, but will intelligently help you record the core and important information in the call, including time, place, name, specific to-do list, etc., and the content will be clear and accurate after generation. In addition, Xiaobu Assistant transforms into your "life steward". For example, after telling the assistant that you like to drink coffee and ride, ask it for suggestions for the weekend, and Xiaobu will make comprehensive suggestions based on your interests and hobbies; Or when you ask for nearby restaurants and food suggestions, Xiaobu can also make more intimate recommendations according to your preferences. Perhaps, as Zhou Hongyi said, the implementation of AGI will be shortened from 10 years to 1 year. Let's wait and see! Editor: Xiaomo Review: Xu Wen.