This year's Spring Festival has a total of "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: Canopy Nether", "Huang Pi: God of Wealth Cat" Eight movies were released. At present, these movies have been opened for pre-sale, and as of press time, the total pre-sale box office is nearly 90 million, and "Hot and Hot" ranks first. 
The quality of several movies, as well as the box office performance of the Spring Festival stalls have become the focus of attention of netizens, at present, only "Bear Infested" has started to be screened in advance, and the other films are all small-scale internal films, "Hot and Hot" not only did not watch the film, but even Jia Ling's image continued to be kept secret, which is understandable, after all, Jia Ling's weight loss of 100 pounds is a big selling point of the movie, and it must be unveiled at the end of the publicity steps. At noon on February 1, Tan Fei, a well-known planner and film critic in the industry, posted a piece of content, focusing on commenting on several movies. As a well-known planner and ** person in the industry, Tan Fei was the first to be invited to watch a few movies, and he listed eight points of view in the article, which is very informative, and will be analyzed one by one below. 
1. Actresses are most looking forward to Jia Ling and Zhao Liying, and actors are most looking forward to Shen Teng and Lei Jiayin; Tan Fei's words almost represent the voice of the audience and fans. It is very reasonable for Jia Ling to put it first, after all, what will become after losing 100 pounds? Everyone is curious, and Zhao Liying's first participation in Zhang Yimou's movie, playing the deaf and mute, should be a major breakthrough in her acting career. 
Second, I have watched "Mr. Red Carpet", "Flying Life 2" and "Bear Infested", and they are all in good condition. If you look at this sentence alone, Tan Fei is expressing his recognition of these three movies, indicating that the quality of these three films is good. But if you contact the back, you will feel that his sentence "good looks" is somewhat perfunctory, after all, he didn't seriously write a film review of Amway movies, with his status in the circle, and the relationship between several movies in the Spring Festival file behind the scenes, it is unlikely that he will publicly criticize a certain film, and he can't be scolded if he is invited to watch the movie, right? So the more he says "good quality", the more careful he must be, will the three he mentioned really look good? Third, it is not easy for the total box office to surpass last year, and the key topics and discussions are up. This point, in my opinion, is almost the most valuable sentence in Tan Fei's full text. His ** should be a conclusion drawn from comprehensive consideration of many aspects. First of all, the film market has been really bad in the past two years, and 2023 will be especially deserted, and more than 1 billion movies can be counted on your fingers, and this trend will continue to the Spring Festival, and the audience's enthusiasm for watching movies and the overall number of moviegoers will have a certain impact, so from the overall environment, it is not easy to surpass last year. Secondly, there were only 6 movies in the Spring Festival file last year, and this year there are eight, which is more. Last year's Spring Festival box office was 675.8 billion, which is not too high a number, has more films this year and longer holidays, but Tan Fei made it difficult to surpass last year's ** at the total box office, which shows that his attitude is pessimistic as a whole. So let's compare the single film, "The Wandering Earth 2" got 21 during the Spring Festival last year6.4 billion, "Man Jianghong" 260.6 billion, several other movies have not been able to exceed 1 billion, and "Exchanging Lives" only got 2An ugly result of 900 million. So put the movies in this year's Spring Festival file, from the perspective of movie volume, none of them can match "The Wandering Earth 2", and none of the casts can surpass "Man Jianghong", so it seems that the overall appearance of this year's Spring Festival file is not good, can't it really be a hit? 
There is not much to analyze in the few articles written by Tan Fei later, only the eighth one praises Fan Chengcheng, which is the only actor who praises Fan Chengcheng outside of commenting on the film, which shows that Tan Fei does recognize Fan Chengcheng's acting skills, and Fan Chengcheng partnered with Shen Teng to star in "Flying Life 2" this time, maybe it will really surprise the audience. Tan Fei threw out such a point of view, I believe that the major film parties are also under great pressure, and the distributor of the series sent a notice to the theater to ensure the share of the film schedule, and to the theater to regain the right to schedule its own films, and the Spring Festival performance of several films will be determined by the quality of the film. Judging from the feedback, "Bear Infested" continues to maintain the level of the previous films, so it dares to be screened in advance, while the other movies that have been covered for a long time, the more questionable the quality is. 
Having said that, the least pressure on this year's Spring Festival file should be "Bear Infested", as a long-lasting IP, animated films have a stable audience base, the box office is guaranteed by a basic disk, and with the accumulation of digital assets, the production cost of each part of this series will be better controlled, so the profit is certain, it depends on how much you earn.