This year's Spring Festival file has really become the most crowded Spring Festival file in Chinese film history, and there are currently a total of nine new films confirmed to be released during this year's Spring Festival, of which eight are theatrical movies, and the other is an online movie.
However, even if it is the most crowded Spring Festival file in Chinese film history, even if there are nine new films scheduled, it is difficult to avoid that this will become the worst Spring Festival file at the box office in the past five or six years. Because in addition to that big online movie, the remaining eight theatrical films do not have the ability to create high box office, and they are not very exciting. Especially an animated film that was just announced not long ago, it will become the biggest "cannon fodder" in the entire schedule.
At first, many people thought that Stephen Chow's "Mermaid 2", Wu Ershan's "Fengshen Part II", and "Nezha's Demon Boy in the Sea" directed by Dumpling and other high-profile sequel movies may be released during the Spring Festival this year.
But I didn't expect that they were not among those movies that had been confirmed.
On January 29 this year, with less than half a month left before the Spring Festival, another new movie in the domestic market is scheduled to be released during the Spring Festival. But this new movie is not very exciting, not only that, but it is also likely to become the biggest "cannon fodder" in this Spring Festival.
The new movie that has just been set for the Spring Festival is an animated fantasy comedy "Huang Pi: The God of Wealth Cat". Some of its storylines are from "Journey to the West" in the four famous novels, which mainly tells the story of Huang Pi, who participated in the Huaguo Mountain Uprising, and was beaten into a cat shape by the Four Heavenly Kings when he was making trouble in the Heavenly Palace. When his life was at stake, the God of Wealth Ancestor saved him. In order to repay the kindness of the ancestor of the God of Wealth, Huang Pi led the five-way clone to the mortal world, preparing to find the treasure land of feng shui in the world, planting a cash cow in the Year of the Dragon, and giving the ancestor of the God of Wealth a surprise story.
In China's film history in the past six or seven years, the movies that dare to be released during the Spring Festival are either big productions or highly anticipated works. And cartoons like "Huang Pi: The God of Wealth Cat" that is very well-known and have not done any publicity will basically choose the off-season. In such a situation, it also dared to choose the Spring Festival file to be released, which shows that this film has a lot of courage.
There is a new film scheduled, although it can more or less take a piece of the pie, but if it is a new film with little attention and no expectations, it may make some people happy.
Before "Huang Pi: The God of Wealth Cat" is finalized, "Mr. Red Carpet" starring Andy Lau is likely to become the "cannon fodder" of this year's Spring Festival, and it is likely to rank first in the box office list of this year's Spring Festival. With the arrival of "Huang Pi: The God of Wealth Cat", Andy Lau's movie may no longer have to be at the bottom, and the biggest "cannon fodder" will also change hands.