The market value of "Brother Prefabricated Dishes" has evaporated billions, and he is facing the closure of stores to survive! Consumers have learned a lot of lessons
The refrigerated market in Agiseca is a cause for concern.
As the New Year approaches, people always seem to be busy buying new products to prepare for the New Year. This year, people's New Year's preparations seem to have a new choice, and that is"Pre-made dishes"。There is no doubt about it"Pre-made dishes"This emerging product has been popular for some time and has become the favorite of many poor housewives and cooks"Gospel", greatly simplifying the cooking process and time. However, with the growing consumer concern about food safety and health issues, the prepared food industry is facing serious challenges. On January 12, 2024, a number of ** broke the news of Ajisen's bankruptcy. On January 12, 2024, a number of ** broke the news of Ajisen's closure, and Ajisen set off a wave of bankruptcies, causing the market to worry about the future of the prepared food industry. Behind the billions of market capitalization, what is Ajisen's future situation? What is the future of pre-made meals? What enlightenment and thinking does the collapse of Ajisen bring to the prepared food industry?
Off-topic expansion: The rise of Ajixiang has had a glorious moment, which is popular all over the world, loved by young people, and even hailed"Pre-made dishes"。However, with the emergence of the market value and the wave of store closures, the undercurrent of the prefabricated food industry is surging under the infinite brilliance, and the market is beginning to worry about its development prospects. In the face of sudden changes, people began to reflect on whether pre-made dishes can really become a powerful tool for popular cuisine. Behind the evaporation of billions of market capitalization, the prefabricated food industry may have to re-examine its own development path and find a way out of the predicament.
The road and development history of Agiseca.
Prepared foods"This concept was not well known to the general public for a long time, and it is only in recent years that it has gradually been accepted by the general public. The emergence of the Ah Jixiang brand has not only revitalized the prepared food market, but also made people re-examine this controversial new food. In"Ajika"In the early days of their founding, Xia Jing and his wife opened a small shop in the farmers' market, selling prepared vegetables and frozen foods. But they were never satisfied with the results in front of them and were determined to expand the scale, so they invested in the establishment"The fragrance of taste"In the prefabricated vegetable processing factory, through continuous innovation, Xia Jing and his wife led Weizhixiang to gradually succeed. From its initial franchise to 200 stores, Ajinoka's continued expansion demonstrates its leadership in the industry. As a leader in the prepared food industry, Ajisen has a market value of 13 billion yuan, and its stock price exceeded 100 yuan at its peak"The first stock of conditioned food"。
Extraneous expansion: Xia Jing and his wife's entrepreneurial journey is legendary. From the original muddy path to today's market outlet, the development of Weiquan is remarkable. Xia Jing and his wife are not afraid of the difficulties and dangers of innovation, and have always maintained a firm position in the fiercely competitive market. The process was full of ups and downs, but it was also full of firm belief and unremitting efforts. Agiseca's success was hard-won, and behind it was countless days and nights of sweat and hardship. As an explorer in the field of pre-made dishes, they are constantly seeking a balance between technology and market to provide consumers with a safer and more convenient dining experience.
Prospects and future directions of the prefabricated plant industry.
The pre-cooked vegetable industry has shown tenacious vitality in a stormy market and will continue to be the focus of attention. Driven by changes in consumer demand and technological advancements, the prepared vegetable market will usher in new development opportunities. Especially after the winter of 2023, the prepared vegetable market has taken a turn for the better, giving people a lot of antianti for its future. Despite the doubts and boycotts in the market, ready-to-eat dishes are still breaking through and showing a strong momentum of development. As the new favorite of the Chinese Chinese New Year's Eve dinner table, pre-made dishes have gradually become a family meal"The new favorite"and continue to make efforts on e-commerce platforms and offline retail channels. In order to further standardize the development of the industry, many places have also issued corresponding food safety supervision policies, creating a more solid foundation for the healthy development of the prefabricated vegetable market.
Moving forward: The future of the prefabricated horticultural products industry is full of possibilities and imagination. On the road of headwind development, prefabricated vegetable enterprises must continue to innovate and improve product quality in order to gain the trust and recognition of consumers. At the same time, consumers should also develop the habit of rational consumption, insist on choosing high-quality prefabricated dishes, and keep up with the development of the entire industry. Ready-to-eat is not a simple food, but a way of life, a new exploration of daily eating. Only by taking the route of quality, safety and green, can we continue to make progress, and the ready-made food industry can move towards a brighter future and become a leader on the table.
Abstract:From the rise and fall of Agiseca, we can see the cruelty of market competition and the significant impact of changes in consumer demand on the development of enterprises. As a new way of eating, prepared meals have huge market potential, but also face huge challenges and resistance. In the future, the prepared meal industry must maintain the spirit of innovation, continuously improve product quality, and provide consumers with better and safer choices. Only by continuously improving on the premise of meeting market demand can the prepared meal industry be invincible in the food industry and become the first choice of consumers.