The following is an analysis of the digital market by GIR (Global Info Research) on the digital market
Vendor analysis: The manufacturers in the digital ** market mainly include large record companies (such as Universal **Group, Sony ** Entertainment, Warner** Group, etc.), digital ** platforms (such as Spotify, Apple Music, NetEase Cloud**, etc.), independent ** labels, artists' own brands, etc. These players play different roles in the digital** market, and there are also competing and cooperative relationships with each other.
Industry Drivers:
Digital transformation: With the rapid development of digital technology, the industry has undergone a transformation from physical records to digital. The convenience, customizability, and advantages of digital are driving the growth of the digital market.
Changes in user consumption habits: Consumers are increasingly inclined to buy and listen through platforms, and the digital sales model has gradually replaced the traditional physical record sales model.
Personalized Recommendation Algorithm: The digital platform recommends numbers that meet users' preferences through personalized recommendation algorithms, improving the user's purchase and listening experience.
Global development: Globalization has made it easier for the culture of various countries to spread and integrate, and has promoted the diversified development of the digital market.
Markets: The digital market will continue to grow. With the popularity of *** services and the increasing demand for ** content from users, the digital ** market is expected to continue to expand.
Application field expansion and emerging markets: The application fields of the digital market continue to expand, including digital personalized recommendations, education, social platforms, etc. At the same time, the development potential of digital is also emerging in emerging markets such as virtual reality experience and blockchain copyright protection.
Policy influencing factors: Policy support for the industry, copyright protection and management norms of digital platforms will directly affect the development of the digital market. Changes and adjustments to policies may have an impact on the competitive landscape, copyright protection, and compliance requirements in the digital** market.
Channel layout: The channel layout of the digital market mainly includes digital platforms and service providers. Manufacturers can expand their market share by cooperating with digital platforms and directly releasing their own brand digital **. At the same time, the digital market also needs to strengthen copyright management, crack down on piracy, and ensure market order and healthy development of the industry.