The hotter the consumption, the more "lively" the economy.
In 2023, China's economic work has identified the key measures to "give priority to the recovery and expansion of consumption".
Enterprises and merchants from all walks of life, as well as the development vitality and demand demonstrated by the bustling lights of thousands of homes, have shown strong resilience and potential for Hangzhou's economy.
In 2023, Hangzhou's total economic output will jump to a new level of 2 trillion yuan. In the same period, the city's total retail sales of consumer goods reached 767.1 billion yuan, a year-on-year increase of 52%, the role of driving economic growth is further highlighted.
2024 is the "Year of Consumption Promotion" defined by the Ministry of Commerce, and the Economic Work Conference and the Hangzhou Two Sessions have emphasized the need to "stimulate potential consumption".
In this direction, Hangzhou's consumption promotion work in the new year is becoming clearer, continuously optimizing consumption supply, improving the city's consumption energy level, and promoting the construction of an international new consumption center city, which is bound to continue to release the unlimited potential of the consumer market.
Rise Hangzhou fireworks.
The city is a jewel, and the household is full of Luoqi. The famous sentence left a thousand years ago, across a long time, echoes the current commercial development of Hangzhou.
The lakeside pedestrian street adjacent to the West Lake connects a number of shopping malls, and the surging crowds and vehicles outline the prosperous picture of the lakeside business district; The martial arts business district, where every inch of land is valuable, has gathered a number of international top luxury, and the first store debut of popular IP has appeared in turn; The glittering Qianjiang New Town business district is full of businesses, restaurants, and Internet celebrity live broadcasts ......are flourishing
Walking through the streets and alleys of Hangzhou, countless details can highlight the city's fireworks.
Judging from the data, it can be seen that the unlimited potential of Hangzhou's consumer market.
Hangzhou people can spend money.
In 2023, the per capita consumption expenditure of all residents in Hangzhou will be 50,129 yuan, 7,935 yuan higher than the provincial average (42,194 yuan), a year-on-year increase of 79%, ranking first in the province.
Hangzhou people love quality goods.
From the perspective of major commodity categories, the growth trend of upgraded goods in Hangzhou will be good in 2023, with household appliances and audio-visual equipment, gold, silver and jewelry increasing by 24 respectively2% and 196%。
Smart green products also grew rapidly, with retail sales of wearable smart devices, smart household appliances and audio-visual equipment increasing by 93% respectively7% and 208%, and the retail sales of new energy vehicles increased by 189%。
Hangzhou people love to eat.
In 2023, the city's catering revenue will reach 132.1 billion yuan, an increase of 128%, accounting for 367%。Up to now, there are 730,000. Last year, Hangzhou also became the fifth Chinese mainland city to have a Michelin Guide.
The current Hangzhou is better to shop, buy and play.
According to Winshang Big Data, a total of 252 first stores will be introduced in major commercial projects in Hangzhou in 2023, covering various mainstream formats such as catering, retail, children's parenting, sports and entertainment, and life services.
In 2023, 15 new commercial projects will be opened in Hangzhou, such as Hangzhou Hubin 88, Hangzhou Jade Bird Collection, Vanke Sky Vine Collection, Greentown Jixiangli, Hangzhou Center and other characteristic commercial projects, and the country's first all-day commercial complex, Yuanwang X27 Theme Park, will also be brought to the country's first all-day commercial complex, making "non-standardized business" the theme word of the year.
The "night economy", which was once regarded as a shortcoming, has also quickly filled in and become a "potential stock". Last year, Hangzhou launched 10 night consumption scenes and 100 demonstration sites such as night markets, night shopping, and night snacks, and the nightlife of Hangzhou people was filled with a series of rich activities such as night parks, markets, food, and performances.
Brewing development advantages.
Hangzhou has made a lot of efforts to continue to recover and expand consumption.
In addition to introducing a series of policies and measures to promote consumption, Hangzhou has also reconstructed itself with a series of new ideas, new ways of playing and new measures, and constantly consolidating and expanding new advantages in high-quality consumption development.
In the past year, Hangzhou's high-quality commercial carriers have accelerated the "beads into a chain", where popular business flows have converged, and the city's vitality has pulsated here.
The two major business districts of Hubin and Wulin and the three major complexes of Hangzhou Tower have become the first batch of national demonstration smart business districts and smart stores, ranking first in the country. 8 provincial and municipal high-quality pedestrian streets and commercial characteristic streets have been added, and 21 enterprises such as Hangzhou Building have been selected into the list of provincial new retail demonstration enterprises.
In Hangzhou, throughout the year, various splendid and diverse consumption promotion activities are held one after another, constantly stimulating the consumption potential of Hangzhou residents.
With the help of the Asian Games, Hangzhou has launched a series of activities of "Burning the Asian Games and Leading Hangzhou Consumption", continued to deepen the Asian food season, launched 500 special restaurants and more than 5,000 Hangzhou dishes, and introduced cuisines from all over the world, so that everyone can "eat all over the world in Hangzhou".
From the "Energetic and Warm Winter Consumption Season" to the "Digital and Intelligent Consumption Carnival", the urban area has jointly carried out a series of consumption promotion activities with different characteristics, setting off waves of consumption boom; From the carriage bazaars scattered throughout the city to the colorful creative bazaars and festivals, Hangzhou has created a number of consumer landmarks with distinctive characteristics, great influence and high consumption activity relying on business districts and scenic spots, and has continued to launch the city brand of "Tesco Hangzhou".
With the popularity of e-commerce and mobile payment, emerging consumption models such as new retail and live streaming have also greatly boosted the growth of consumption in Hangzhou. In 2023, the city will achieve online retail sales of 123 trillion yuan, a year-on-year increase of 126%, accounting for 40 percent of the provincial total2%。
Dig deep into the potential of consumption.
The reporter learned from the Municipal Bureau of Commerce that in 2024, according to the requirements of "stimulating potential consumption" put forward in the first work report, Hangzhou will tap the potential from four aspects to better release economic vitality.
Tap the potential of live broadcast consumption, give full play to the advantages of live broadcast e-commerce in our city, and carry out 100 live broadcast e-commerce activities of "Hangzhou Good Things" to expand the market of thousands of enterprises and thousands of products, and expand the consumption of local brands.
Tap the potential of exhibition consumption, do a good job in the West China Expo and the Digital Trade Fair, put into use the convention and exhibition center, enhance the National Expo Center, attract 100 exhibition projects, and use the exhibition to attract consumption and build an international exhibition capital.
Tapping the potential of the first store consumption, on the basis of the number of "China's first stores" in the country, and attracting more than 100 global first stores.
Tapping into the potential of cross-border consumption, we have deployed more than 100 departure tax refund stores, and launched the "Handheld Tax Refund" service to create a preferred city for foreigners to spend in China; Give full play to the advantages of cross-border e-commerce in our city, import more foreign high-quality goods, and create a new e-commerce capital of "buying and selling globally".
Through the above efforts, we will strive to exceed 800 billion yuan in total retail sales of consumer goods and 1 billion yuan in online retail sales in 20243 trillion yuan to build a new international consumption center with a total scale of more than 2 trillion yuan.
From a longer-term perspective, the core of expanding consumer demand is to increase the income of consumer subjects.
Looking at the 2023 Hangzhou Economic Annual Report, the per capita disposable income of residents in the city is 73,797 yuan, an increase of 5 over 20220%, the income of rural residents is growing faster than that of urban residents, which also means that the fruits of development are benefiting all people more and more equitably.
With the economic recovery and solid progress of high-quality development, residents' income is expected to maintain stable growth, which will more strongly support the continuous improvement of residents' consumption capacity.
The people's growing needs for a better life determine that the consumer market has a large growth space and strong development sustainability. Last year, the population of Hangzhou exceeded 10 million, realizing a great leap from a megacity to a megacity, which is also where our confidence and confidence in promoting consumption lie.
Joining the "2 trillion yuan club" is just a new starting point, and there are more possibilities in Hangzhou in the future.
Development case. Intime Department Store: Creating a new type of consumption and unleashing the new vitality of urban consumption.
The customer flow of stores nationwide increased by 32% year-on-year, the number of digital members exceeded 40 million, and two projects in Hefei and Jinhua were newly opened ......In the past year, Intime Department Store has delivered a satisfactory "report card".
In one year, the number of digital members of Intime Department Store increased by 10 million, which shows the vigorous development of the enterprise and the "hotness" of consumers. The hot consumption of shopping malls is projected to the city's economic growth level: consumption continues to recover, and the city's total retail sales of consumer goods are 767.1 billion yuan, an increase of 5% over the previous year2%。
In the past year, we have been thinking about how to create a 'new type of consumption' through new scenarios and new services, leverage new market demand, and unleash the new vitality of urban consumption." Deng Chaojun, chief operating officer and vice president of Yintai Commercial Group and general manager of Hangzhou Wulin Yintai Department Store, told reporters.
In the current business world, the new supply represented by the "first store in the city" is an important representation of the city's influence, urban appeal, urban fashion, and urban commercial prosperity. "Today, Hangzhou's total economic output has crossed the 2 trillion yuan mark, and at the same time, Hangzhou's urban population has exceeded 10 million, and Hangzhou has achieved a leap from a megacity to a megacity. Deng Chaojun said.
On the eve of the Spring Festival, Hangzhou Wulin Yintai ushered in the first stores of two major brands: the first store of Avada in Hangzhou and the first store of Tatcha National Department Store, which opened on January 23 and January 30 respectively. Up to now, more than half of the more than 60 cosmetics brands on the first floor of Hangzhou Wulin Yintai Hall A are first-store brands. These brands first opened their "first stores in the country" in Hangzhou Wulin Intime Department Store, and then entered other cities, which also broke the previous normal situation of international cosmetics entering the Chinese market first in Beijing and Shanghai. Hangzhou consumers have more new choices to buy beauty, and at the same time, the strength of Hangzhou Wulin Intime Department Store's "brand first store harvester" has also been verified many times.
As a starting point for promoting the high-quality innovation and development of the retail industry, the first store can efficiently leverage the new market demand. "We actively introduce the first store, which can give full play to Hangzhou's resource advantages, attract and utilize foreign investment, etc., so that the brand value and regional resources can be optimally coupled, become an important engine for Hangzhou's consumption upgrading, and have a positive and far-reaching impact on Hangzhou's economic development. Deng Chaojun said.
Experts say. Comprehensive policies to help boost consumption.
Yi Kaigang is a member of Zhejiang Provincial Culture and Tourism Think Tank, and dean of the Institute of Culture and Tourism Innovation and Development of Zhejiang Gongshang University.
In 2023, Hangzhou's GDP will exceed 2 trillion yuan. The service industry is the main driving force for Hangzhou to enter the "2 trillion yuan city", contributing 89 percent to economic growth0%。In terms of consumption, in 2023, the total retail sales of consumer goods in Hangzhou will be 767.1 billion yuan, an increase of 52%。
Hangzhou's consumption continues to recover, and it attaches great importance to consumption promotion and has implemented a series of policies to stimulate consumption, such as issuing consumption vouchers, holding shopping festivals, and optimizing the business environment, which will help stimulate consumer demand and boost market vitality.
At the same time, Hangzhou has a very unique digital advantage, which provides favorable conditions for improving consumption convenience and developing digital and intelligent consumption. In terms of business innovation, Hangzhou is also at the forefront, with the integration of culture, business and tourism extending the consumption chain, and the development of the night economy extending the consumption time. In addition, the construction of consumption carriers such as Hangzhou's complex, pedestrian street, smart business district, and 15-minute convenient living circle has been fruitful, and the consumption infrastructure is complete.
At present, the trend of consumption recovery is still there, but the phenomenon of delayed consumption, dare not consume, and uneven heat and cold in the consumption field is obvious, and the foundation for the recovery of the consumer market still needs to be consolidated.
To boost consumer confidence, income growth is a prerequisite. As a city that attracts a large number of foreign talents, how to stimulate the consumption potential of this part of the group, how to provide more friendly living conditions, reduce the cost of living, etc., is one of the key links to expand consumption.
On the other hand, it is necessary to further optimize the consumption structure. With the improvement of living standards, consumers' pursuit of quality life is becoming more and more intense. It is worth noting that quality consumption is not equal to high-end consumption, and the development of healthy consumption, green consumption, cultural and entertainment consumption and other fields will further promote the expansion of the consumer market, while extravagant and wasteful and irrational consumption is not worth advocating.
The innovation and improvement of merchant services and products on the supply side, as well as the institutional innovation and policy guidance of the first class, will create a good environment for the continuous expansion of consumption and innovation and upgrading.