For the same flagship mobile phone, the configuration parameters of Apple mobile phones are almost lower than those of Android flagships, but the price of Apple mobile phones is significantly higher than that of Android flagship mobile phones, and its sales are also very considerable. How expensive is it?
Objectively, Apple's mobile phone does earn more, this is a fact, every year's mobile phone industry revenue data points out that Apple's single brand basically accounts for half of the profits of the mobile phone industry. However, it is also true that the iPhone is particularly delicate and the user experience is particularly outstanding, and consumers do not think that the iPhone is expensive, but because it is really easy to use.
As far as iPhone 15ProMax is concerned, the price of this mobile phone is 9999 yuan, carefully decomposed, the hardware manufacturing cost of this mobile phone may only be more than 3000, if R & D expenses, marketing expenses and other expenses are accounted for again, then Apple's final profit is at least 3000 yuan, and the sales volume of this mobile phone is expected to be at least 30 million units throughout its life cycle, that is, it can bring at least 90 billion RMB of profit to Apple, This is a height that is currently difficult for Android phone manufacturers to achieve.
In terms of commercial nature, there is no doubt that Apple is currently the most profitable + most sold brand in the entire mobile phone industry, although the iPhone 15 series is now widely complained about the lack of innovation in design and the lack of sincerity in pricing, but in terms of mobile phone appearance polishing and motherboard arrangement design, Apple mobile phones are still significantly better than most Android flagship mobile phones.
It can be said that even if the Android mobile phone manufacturers are given the same hardware cost budget, it is currently impossible to create a mobile phone like the iPhone 15 series, because the huge sales volume has reduced the manufacturing cost of the iPhone for Apple, and it is based on the top manufacturing level, plus Apple's self-developed two cores - A series chip and iOS system, in this way, Apple's mobile phone has two advantages: people have me + people have two advantages, and the hardware advantage has laid the flagship basic experience, The two cores of self-development are to lay the foundation for high premiums.
For example, judging from the configuration parameters of the iPhone 15ProMax, this mobile phone is equipped with A17 Pro Bionic chip and uses 67-inch XDR Dynamic Island straight screen, resolution 2796X1290, support 460ppi, support 2000nit outdoor peak brightness, support 1-120Hz adaptive refresh rate; Front 12MP lens + 3D depth lens, rear 48MP main camera + 12MP ultra-wide-angle lens + 12MP periscope telephoto lens, equipped with USB-C interface, support 20W fast charging, support USB3 transmission, support IP68, use a new operation button, body thickness 825mm, weighs about 221 grams, starts at 256GB, and the price starts at 9999 yuan.
It can be seen that Apple's mobile phone is inferior to the Android flagship mobile phone in many parameters, but it is much higher than the Android flagship, and users are still willing to start, in fact, the use experience plays a key role. Apple's mobile phone pays attention to details and polishes, and the exquisite appearance is the first impression of the user, and after getting started, you will find that its hardware experience is actually much higher than the feeling brought by the parameters, which is closely related to Apple's almost strict requirements for hardware ** business, and it is also closely related to the ingenious cooperation of the A series chip + IOS system, and this experience has also become a unique advantage of Apple's mobile phone.
On the whole, the real difficulty of high-end mobile phones is not to compete in hardware parameters, nor is it reluctant to invest a large amount of money, the key is to create a differentiated product experience, the operation style of Apple's mobile phone is not to pursue the leading hardware parameters, but to pursue the extreme of hardware polishing, and to self-developed chip + self-developed system as the two cores of iPhone, so as to create a unique experience, and deepen the user's dependence through a series of ecological devices. It can be said that the main reason why high-end mobile phones make users excited is the unique and excellent user experience, rather than the pursuit of supreme hardware parameters.